Updates
You’ll now see a new Pending and Drawn tab when using the Instagram Comment Picker.
This update means you can refresh the page without losing an active draw.
If a draw is still in progress, it will appear under Pending, and once it’s finished you’ll find it under Drawn.
These two tabs make it easier to access draws that are still running and revisit ones you’ve already completed.
You can now save default social media account details on your Gleam site. When you use a social media entry method in any campaign, Gleam will remember your default account and automatically pre-fill those values. Save time on your campaign setup by filling them up in advance.
Users with existing campaigns, this has already been done for you. We pre-filled them for you based on the last social media action that you used in a campaign 😎
You can find default settings in Site > Settings > Default Social Profiles. You can change them anytime.
You can now filter for participation on our Instagram Comment Picker tool using the participation limit filter.
Some times you might want to enforce a participation limit per user on an Instagram giveaway. Use this filter to limit the number of times a user can leave comments to count towards their chances of winning. When the filter is disabled, every comment that is entered from the same user stands a chance to be drawn as the winner. When you set a limit, only that number of entries are considered towards the winning draw.
This can help prevent spam entries from the same user.
You can now filter for winners on our Instagram Comment Picker tool using the number of mentions filter.
Typically Instagram giveaways require participants to leave a comment on their Instagram post and tag 2-3 other people to share the campaign forward. Use this filter to make sure that when you draw an Instagram giveaway winner that they have indeed fulfilled your campaign requirements.
You can now sign up for a free account with Gleam using your Google account.
We’ve just added Join a Group on Facebook action! This powerful new feature allows you to drive deeper community engagement by encouraging entrants to join your Facebook Group directly from your campaign.
Join a Group on Facebook is available on the Free plan and above for Gleam Competitions.
We’ve just added support for Follow on Threads action by Instagram as a new social action! You can now grow your Threads audience by encouraging participants to follow you directly through Gleam campaigns.
Tip: Combine this with other Meta actions (like the newly released Follow on Instagram or Like on Facebook to further your social reach.
Follow on Threads is available on the Hobby plan and above for Gleam Competitions.
As part of Meta’s recent refresh in promotion guidelines, we’re bringing back one of the most impactful social media actions:
🎉 You can now incentivize users to Comment on your Instagram posts or Reels.
This update is perfect for:
Gleam’s Comment on Instagram action is available on the Free plan and above.
Big news! Competitions just got even more rewarding.
You can now add Coupon Actions directly inside your Competition campaigns — no separate Rewards plan needed.
That means:
Coupon Actions are now included in Competitions Business plans and above.
Start rewarding your audience today!
We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!
After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry—just like many of the world’s top brands and creators.
Big News! 🎉
Gleam Competitions is now even easier to access — the Hobby Plan is officially available on a monthly subscription for just $19/month!
Previously, users had to commit to a yearly Hobby plan to take advantage of Gleam’s powerful tools at low pricing. Now, you can dive into contests, giveaways, and audience growth with no long-term commitment.
We’ve fixed an issue affecting the Subscribe on Messenger action!
Due to Meta’s deprecation of the Send to Messenger plugin, this action was temporarily broken. We have now implemented a fix, allowing users to once again direct traffic to their Facebook Page on Messenger and initiate conversations with contestants as usual.
Everything should now work smoothly—thank you for your patience!
We’re excited to introduce a brand-new way to grow your Shop following and boost engagement in your Competitions & Rewards campaigns - the Follow on Shop action!
The Follow on Shop action is avaliable on the Pro plan and above, and allows you to reward users for following your Shop. This is a powerful way for you build a loyal audience, increase visibility, and keep your brand top of mind.
Check out how you can supercharge your campaign:
Ready to take your Shop presence to the next level?
The Instagram Basic Display API by Meta has been deprecated in December 2024, which means personal Instagram accounts are no longer supported via the official API.
We are unfortunately no longer able to support the following actions:
We understand that these changes deeply affect customers who are running Instagram photo contests. We are currently experimenting with how you can continue running photo contest campaigns on Instagram. In the meantime, we apologise for the inconvenience.