Updates
We’ve just added support for Follow on Threads action by Instagram as a new social action! You can now grow your Threads audience by encouraging participants to follow you directly through Gleam campaigns.
Tip: Combine this with other Meta actions (like the newly released Follow on Instagram or Like on Facebook to further your social reach.
Follow on Threads is available on the Hobby plan and above for Gleam Competitions.
As part of Meta’s recent refresh in promotion guidelines, we’re bringing back one of the most impactful social media actions:
🎉 You can now incentivize users to Comment on your Instagram posts or Reels.
This update is perfect for:
Gleam’s Comment on Instagram action is available on the Free plan and above.
Big news! Competitions just got even more rewarding.
You can now add Coupon Actions directly inside your Competition campaigns — no separate Rewards plan needed.
That means:
Coupon Actions are now included in Competitions Business plans and above.
Start rewarding your audience today!
We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!
After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry—just like many of the world’s top brands and creators.
Big News! 🎉
Gleam Competitions is now even easier to access — the Hobby Plan is officially available on a monthly subscription for just $19/month!
Previously, users had to commit to a yearly Hobby plan to take advantage of Gleam’s powerful tools at low pricing. Now, you can dive into contests, giveaways, and audience growth with no long-term commitment.