We've added a new NPS Survey action that lets you collect customer feedback directly inside your Gleam campaign.
Entrants rate how likely they are to recommend you on a scale of 0 to 10, and can tell you why. Because answering earns them an entry, they have a reason to respond, so you hear from people who'd ignore a standalone survey.
You can customise:
The question, like "How likely are you to recommend Kettle & Crumb to a friend?"
Instructions above the scale, like why you're asking
How many entries an answer is worth
Whether it's Mandatory, locked until other Actions are done, or open again every day with Daily Entry
Entrants already answer questions for an entry. 73% of Entrants answer a question in the typical Gleam campaign using an Answer a Question action, based on 13,000+ campaigns.
The NPS Survey action is available on the Pro plan and above.
We've launched Playbooks: a free set of interactive tools that turn "how do I run a better giveaway?" into a specific answer in under a minute. No account needed 🎉
Every giveaway comes down to small decisions: which product to use, how to weight your entries, why entries have stalled, whether you're ready to launch. Each Playbook asks you a few quick questions and hands back a plan, a fix or a checklist built for exactly where you're at, grounded in what actually works across thousands of Gleam campaigns. Here's the full set:
Gleam has four products (Competitions, Rewards, Captures and Galleries), and picking the wrong one is the quiet reason a lot of campaigns underperform. If you're not sure whether your goal is to grow an audience, reward loyal customers, capture leads or showcase content, it's easy to default to the wrong tool and then fight it the whole way through.
This Playbook asks you two quick questions about what you're trying to achieve and points you straight to the product built for it. No feature-comparison tables, no second-guessing, just a clear starting point so you set up the right campaign the first time.
A giveaway can look busy and still not grow anything. Entries trickle in, sharing stays flat, and you're left guessing which part is actually holding you back: the prize, the entry actions, the timing or the way it's being promoted.
Score Your Giveaway grades your setup and shows you exactly what's affecting your results, then gives you the specific fixes that move the needle. You leave with a clear score and a short list of changes to make, not a vague instruction to "make it more viral."
Giveaway rules vary a lot by country and platform (for example they even vary by State in the USA), and getting them wrong is more than a technicality. It can get your promotion pulled, your account flagged, or your winners disqualified. Most people either copy someone else's terms or skip them entirely and hope for the best.
This guide checks exactly what your terms and conditions need to include for where you're running: eligibility, prize disclosure, platform requirements and the clauses you can't leave out. It turns an intimidating legal grey area into a clear checklist, so you launch compliant and protected.
Most giveaways end and everyone moves straight on to the next thing, which is exactly how the same mistakes get repeated. The lessons are sitting right there in your results, but without a framework it's hard to pull them out and act on them.
The Post-Mortem walks you through a structured debrief of a finished campaign (what worked, what didn't, and why) and turns it into concrete changes for next time. Every giveaway becomes a step up instead of a one-off you forget about.
The best giveaways are planned, not thrown together the week before. Miss the lead time you need for prizes, promotion and approvals and you end up launching flat, or scrambling at the last minute and cutting corners.
This Playbook builds you a dated 12-month plan with planning and launch deadlines already built in around the moments that matter to your audience. You get a realistic schedule you can work backwards from, so nothing important gets rushed or skipped.
There's nothing more stressful than a live campaign that isn't converting. The clock is running, the numbers are flat, and panic-tweaking settings usually makes things worse rather than better.
Answer a few questions about your live giveaway and this Playbook diagnoses the most likely cause (prize fit, entry friction, traffic or timing) and hands you a specific action plan to turn it around while it's still running. Think of it as triage for a campaign that's underperforming.
Entry actions are where a giveaway either grows or stalls. Offer too few and there's no real reason for people to share; add too many, or weight them wrong, and entrants bounce before they finish.
This Playbook shows you which actions to add for your specific goal and exactly how to weight them, so you reward the behaviour that actually grows your audience (follows, referrals, email sign-ups) without overwhelming people. You end up with a balanced setup that drives real growth, not just empty clicks.
Running a giveaway by hand (collecting entries in a spreadsheet, verifying actions, drawing a winner yourself) feels free right up until you count the hours and the risk of getting it wrong. It's the hidden cost most people never add up.
This Playbook lays out exactly what changes when you switch to Gleam: the time you get back, the fraud and manual errors you avoid, and the entry methods you simply can't run on your own. It's an honest side-by-side so you can see where the tool earns its place.
Paid ads and giveaways both buy you leads, but at very different real costs, and most people never actually put the two side by side. It's easy to keep pouring budget into ads simply because it's the default.
This calculator works out your true cost per lead for each, factoring in prize, spend and expected results, so you can see which channel gets you more for your budget. You make the call with real numbers instead of gut feel.
The moment right before launch is where small oversights turn into live problems: a broken link, a missing rule, an entry method that quietly doesn't fire. By the time you notice, entrants have already hit it.
This Launch Playbook runs a 10-point pre-launch check across the things that most often go wrong and gives you a fix list for anything you're missing. You hit publish knowing your giveaway is set up to succeed, not just hoping it is.
Whether you're planning your first giveaway or rescuing one that's already live, there's a Playbook for exactly where you are right now.
You can now save default social media account details on your Gleam site. When you use a social media entry method in any campaign, Gleam will remember your default account and automatically pre-fill those values. Save time on your campaign setup by filling them up in advance.
Users with existing campaigns, this has already been done for you. We pre-filled them for you based on the last social media action that you used in a campaign 😎
You can find default settings in Site > Settings > Default Social Profiles. You can change them anytime.
We’ve just added Join a Group on Facebook action! This powerful new feature allows you to drive deeper community engagement by encouraging entrants to join your Facebook Group directly from your campaign.
Join a Group on Facebook is available on the Free plan and above for Gleam Competitions.
We’ve just added support for Follow on Threads action by Instagram as a new social action! You can now grow your Threads audience by encouraging participants to follow you directly through Gleam campaigns.
We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!
After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry, just like many of the world’s top brands and creators.
Always include a disclaimer that Instagram is not associated with your promotion. If you're using the default Terms & Conditions provided by us, this is already covered.
Avoid engagement bait or deceptive practices.
Provide an alternative entry method for those who do not wish to Follow.
Monitor for any future updates to Instagram’s policy.
Due to Meta’s deprecation of the Send to Messenger plugin, this action was temporarily broken. We have now implemented a fix, allowing users to once again direct traffic to their Facebook Page on Messenger and initiate conversations with contestants as usual.
Everything should now work smoothly, thank you for your patience!
Social media account verification for contestants via Instagram login
We understand that these changes deeply affect customers who are running Instagram photo contests. We are currently experimenting with how you can continue running photo contest campaigns on Instagram. In the meantime, we apologise for the inconvenience.
We're super excited to announce 5 powerful new Bluesky actions for your Competitions & Rewards: Like on Bluesky, Follow on Bluesky, Repost on Bluesky, Post on Bluesky, and Reply on Bluesky. These features unlock exciting opportunities to deepen engagement, grow your following, boost interaction, and reward your dedicated fans.
Like on Bluesky: Drive quick engagement by rewarding users for liking your post. A simple action that helps boost visibility and interaction.
Follow on Bluesky: Grow your audience by rewarding users for following you. This is an awesome way to build a loyal, engaged community on Bluesky.
Repost on Bluesky: Spread the word by encouraging users to repost your content. This is a super effective way of amplifying your reach and getting your campaign seen by more people.
Post on Bluesky: Asking users to post about your campaign is a fantastic way to generate organic buzz and increase brand awareness.
Reply on Bluesky: Start the conversation and incentivise users to reply to your posts. This is a great way of increasing interaction and keeping your content in the spotlight.
Here are some ideas on how you can take your Bluesky campaigns to the next level:
Stack Actions for Greater Engagement: Combine actions like Follow, Repost, and Reply to reward users for deeper interaction. For example, users can earn entries for following your account and replying to a specific post.
Encourage User-Generated Content: Encourage users to Post or Reply with unique content about your brand or campaign. This helps generate authentic buzz and reach new audiences.
Tiered Rewards for Engagement: Assign higher entry values to actions that drive more impact. For instance, reposting might earn more entries than simply liking a post, motivating users to go the extra mile.
Ready to take your Bluesky community to the next level?
We're thrilled to announce a powerful new integration with Twilio, the industry-leading cloud communications platform. This integration unlocks exciting possibilities for your Gleam campaigns, as we release this integration with a new phone number verification feature.
Now, you can require contestants to verify their phone numbers before entering your Gleam campaign, ensuring:
Reduced fraud and abuse: Eliminate invalid entries and protect your campaigns from malicious activity.
New ways to reach your audience: Reach your real target audience with marketing campaigns, ensuring your messages reach the right people at the right time.
Unlock an effective marketing channel: Utilize verified phone numbers to send personalized SMS notifications and reminders, keeping participants informed and engaged throughout your competition.
With Twilio, you can now connect with your Gleam audience in a more meaningful way, allowing you to unlock a new marketing channel and to strengthen user data integrity.
Rewards - Create Reward entries for a user and add it to an existing Rewards campaign.
Captures - Create a new Lead and add it to an existing Captures campaign.
With our new POST API, you can effortlessly gamify user actions in your app, automating entries without manual spreadsheets or complex workflows. Create new custom actions outside of Gleam's widgets and seamlessly integrate Gleam with your apps, websites, and systems. Add entries in real-time as users interact with your platform, ensuring a seamless experience that keeps both your app and Gleam in sync.
The Gleam API is available on Premium plans.
Want to start integrating but don't know where to start? Here are some ideas we have for our customers:
E-Commerce: Automatically create Competition or Reward entries when customers make a purchase.
Loyalty Programs: Automatically award Competition entries for customer actions like referrals or reviews.
Mobile Apps: Trigger Reward entries based on in-app actions or achievements.
Events: Create Capture entries automatically when attendees complete certain actions, like RSVPing or checking in.
We're excited to announce our new Timed Bonus Action actions for your Competitions.
The Timed Bonus Action allows you to award exclusive bonus entries to users who enter your campaign during a designated time period. This is an outstanding way to create a sense on urgency and drive more visitors to your contests and giveaways.
You can even require users to complete other actions to unlock your timed bonus entries, increasing engagement and boosting campaign entries.
Ready to take your giveaways to the next level?
Use our powerful giveaway template to get started:
We have improved the phone number field to allow users to pick their country code using a dropdown. You no longer need to validate the field using regex, and we'll pre-select the country code based on the user's location.
We're thrilled to announce 2 powerful new Discord actions for your Competitions & Rewards: Discord Server Boost and Discord Server Role. These features unlock exciting possibilities for deeper community engagement and rewarding your most dedicated members.
Discord Server Boost: Motivate your community to Boost your server by rewarding them with Competition entries! This incentivizes members to come together and unlock performance boost and new features, which directly translates to a more vibrant community.
Discord Server Role: Recognize and reward your loyal supporters! Grant Competition entries to users with specific server roles. This allows you to create exclusive experiences for dedicated members and incentivize them to participate in specific server activities, such as verifying their identity, becoming a paid customer, becoming an affiliate, etc.
Here are some ideas on how you can take your Discord campaigns to the next level:
Multiple Server Rewards: Run Competitions where users can earn entries for joining multiple Discord servers you manage. This can be a great strategy for organizations with various sub-communities.
Create Entry Tiers with Roles: Assign different entry weights to different Discord server roles. For example, moderator roles might unlock more entries compared to standard roles.
Ready to take your Discord community to the next level?
We've made the Share on LinkedIn action easier to set up in the admin interface. It is also more intuitive for contestants to share your campaign to their LinkedIn Feed.
The Share on LinkedIn feature is great for getting users to share about your Gleam campaign on LinkedIn. It could also be used for custom URLs, such as a new blog post, a new product line, or an upcoming event.
Users will need to write a post on their LinkedIn feed to share your link. You can provide instructions & examples to help them.
To get a feel for how it works, have a play with the demo below:
Share on LinkedIn action remains available on the Business plan and above.
The new Kick Action allows you to grant entries to users who follow your Kick channel.
You can pair this action with a Secret Code action to grant bonus entries to loyal Kick subscribers. You can do this by messaging paid subscribers a special secret code they can enter to gain the extra entries.
The Follow on Kick action is available on the Hobby plan and above for Gleam Competitions, and Pro plan and above for Gleam Rewards.
The Add to Calendar action is now available on the Pro plan and above for Competitions & Rewards.
This action allows you to create a calendar event which then prompts the user to save it to their preferred Calendar app. We support iCal, Google Calendar, Apple Calendar, Microsoft Outlook Calendar, and Outlook on the web.
Here are some ideas on how to use Add to Calendar:
Boost Participation: Encourage users to save Competition deadlines and event reminders directly to their calendars with a single click. This increases the likelihood of them participating and staying engaged throughout the entire Competition lifecycle.
Streamline User Experience: Offer a seamless and convenient way for users to stay informed about critical dates and events straight from their own calendar. For example, the launch date of a sales campaign, or the closing date for submission.
The new Watch a Video action allows you to incentivize engagement with your video content directly within your contests, increasing reach and fostering deeper connections with your audience.
Boost video views: Encourage participants to watch your videos, whether it's a product demo, a behind-the-scenes look, or an exclusive announcement.
Drive user engagement: Motivate viewers to actively watch your content with autoplay
Here's how you can use the new Watch a Video action:
Promote new video releases: Generate excitement around your latest videos by offering bonus entries for watching them.
Gather feedback: Include a survey at the end of your video using the Question action to gather valuable insights from viewers.
The Watch a Video action is available on the Business plans and above for Competitions & Rewards.
You can now manually adjust a campaign's fraud filter levels on the Business plan and above.
Tired of the tradeoff between security and flexibility? Our new fraud filter options keep your giveaways safe, but sometimes, you know your audience best. Now, you can fine-tune your defense while still attracting real, engaged participants.
Adjust filter intensity based on the specific giveaway, your audience, and your comfort level. If you know your participants well, you can loosen the filter for a smoother entry experience.
And remember, you can still see exactly what actions are flagged, manually review suspicious entries, and make informed decisions.
Fraud level settings are available on the Setup tab of each campaign.
You can now block certain users from entering all your Gleam campaigns with a click of a button. This feature gives our customers the flexibility to stop known spammers or compers from entering their campaigns.
The Block User feature is applied at the Site level, which means blocked users cannot access Competitions or Rewards belonging to the same Site.
Block User is available on the Actions / Entries tab, or the Users tab for all campaigns.
Customers on all paid plans will be able to access this feature.
The Subscribe to Substack action is now available on the Hobby plan and above for Gleam Competitions, and on the Pro plan and above for Gleam Rewards.
Grow your Substack audience by incentivizing signups with your Gleam campaign. Users can now subscribe to your newsletter on Substack to earn entries.
The Substack signup form is embedded in your Gleam widget for users to take instant action, which then redirects them to your Substack page to complete the signup process.
The Subscribe to Substack action also supports newsletters hosted on a custom domain.
Requiring users to login before entering your Gleam campaign is a useful tactic to minimise fraudulent entries. We've launched a new login method that allows users to login using their Apple ID.
Login with Apple is available under your campaign's User Details tab.
Instagram Reels API has been released on the Instagram platform, which means we can now query for Reels while selecting media from Instagram Accounts, or from #hashtags.
This new import source is available for our following apps:
Submit Media for Competitions & Rewards: Entrants can select Reels from their account to submit to your campaign. Available on the Competitions Pro plan and above.
Import Action for Competitions: You can now import Reels from entrants to enter your Competitions, for example, while running video contests. Available on the Competitions/Rewards Pro plan and above.
Instagram Import Source for Galleries: You can now import Reels into your Galleries using the profile, mentions, and #hashtag import sources for Instagram. Available on all Gallery plans.
You can use the Crypto Wallet Address action to ask users to provide their cryptocurrency wallet address to gain campaign entries. This allows you to easily run Airdrops and other campaigns where winners receive cryptocurrency.
Cookieless mode allows contestants to enter your Competitions or Rewards campaign on devices with third-party cookies disabled.
This feature will be useful to contestants entering from in-app browsers, which will usually be the case if they click through from Safari on iPhone, or the Facebook/Instagram apps.
Cookieless mode is available for all Competitions or Rewards campaigns under Installation options.
Note: This is an experimental feature. Contestants may have to log in to your campaign each time they refresh the page.
We're excited to announce that we now integrate with Linktree so you can run Competitions and Rewards campaigns directly from your Linktree. This is an outstanding way to boost awareness and drive more campaign entries.
All you have to do is add a link to your campaign to your Linktree and you will be able to display previews and drive traffic right to your campaign.
You can see the full setup instructions for Competitions and Rewards right here.
The View on TikTok Action is now available on Hobby plans or above for Competitions and Rewards.
This action allows you to drive more views for your TikTok videos by having entrants watch it directly from inside the Gleam widget. After 15 seconds, entrants can claim their entries.
The Follow on Bandcamp Action is now available on Hobby plans or above for Competitions and Rewards.
This action allows you to send fans to your Bandcamp page with the option to follow you on the platform. This channel is fantastic for fans to receive notifications when you add new music or merch. What's more, purchases from fans can create ripple effects across the entire Bandcamp community through recommendations and tag hubs, increasing your overall visibility in the Bandcamp ecosystem.
This action supports both Bandcamp URLs as well as custom domains.
Check out our guide on promoting your music with Gleam. We offer tips on promoting your music, driving ticket sales as well as growing your online fanbase.
You can use the Facebook Conversion API to fire Impressions when users load your campaign and Leads when they enter your campaign. This is fantastic for tracking Conversions, creating Custom Audiences and running Retargetting campaigns.
We now offer brand new comprehensive Template libraries for Competitions and Rewards.
Our templates are the perfect way you for you to find inspiration and run the campaigns perfectly tailored to your unique goals without any hassle or fuss. For example, we cover social media contests, customer surveys, testimonial campaigns, and much more.
Templates range from Free to Premium plans, and cover a massive range of objectives, social networks and industries.
Log in and check them out today, and don't forget to leave us feedback & suggestions so we can continue to build more templates for you!
We're also very excited to launch the Quick Draws feature. Our brand new interface allows you to present beautiful Competition live draws on social media or stream.
This action allows you to send users relevant updates and personalised messaging on Messenger. This channel is fantastic for one-on-one messaging with your customers, allowing you to send customers their purchase receipts, product or shipment notifications, abandoned cart notifications and answer customer-related queries.
You can now import Stories into Galleries using the new Instagram Stories import source. Galleries will automatically stay in sync with stories you post on Instagram, and once you import them into Galleries they won't disappear after 24 hours.
This feature is fantastic for repurposing content you post on Instagram Stories. You can easily import specific stories and build customised Galleries for showcasing your promotions, tutorials, reviews, customer testimonials and even micro-blog posts.
We've made some improvements to the Minimum Age field for you and your entrants. Previously, you had to select a minimum age & date format from one of our dropdown options. Now you can just enter the minimum age your campaign requires.
As for your entrants, we now automatically configure the Date of Birth field based on their region. You can now allow entrants to enter their date of birth in US or UK format with clearly defined day, month and year fields or have your entrants declare their age with a simple checkbox.
You can now allow users to immediately access your Competitions, Captures, and Rewards campaigns on their mobile devices by scanning a QR Code and being directed to your campaign's landing page.
This is a fantastic way to get users to enter your campaigns from physical locations such as retail stores, cafes, restaurants and events. You can even use QR Codes to promote your campaign through flyers, posters and other physical marketing materials.
Campaign autosave is now available for Competitions & Rewards campaigns. All your form progress will be saved so you don't have to worry about losing your campaign again.
You can retrieve campaign drafts from the Competitions or Rewards list page:
We've upgraded our icon library to Fontawesome Pro across both the backend and widgets for Competitions & Rewards, this now gives you a library of 5000+ up to date icons to use in your campaigns.
Webooks now show the landing page URL for a Competition or Reward that was entered and the referring URL that sent traffic to the campaign as part of the JSON payload.
This requires you to have access to Webhooks which are on the Premium plan
