Updates
As part of Meta’s recent refresh in promotion guidelines, we’re bringing back one of the most impactful social media actions:
🎉 You can now incentivize users to Comment on your Instagram posts or Reels.
This update is perfect for:
Gleam’s Comment on Instagram action is available on the Free plan and above.
We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!
After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry—just like many of the world’s top brands and creators.
We’ve fixed an issue affecting the Subscribe on Messenger action!
Due to Meta’s deprecation of the Send to Messenger plugin, this action was temporarily broken. We have now implemented a fix, allowing users to once again direct traffic to their Facebook Page on Messenger and initiate conversations with contestants as usual.
Everything should now work smoothly—thank you for your patience!
The Instagram Basic Display API by Meta has been deprecated in December 2024, which means personal Instagram accounts are no longer supported via the official API.
We are unfortunately no longer able to support the following actions:
We understand that these changes deeply affect customers who are running Instagram photo contests. We are currently experimenting with how you can continue running photo contest campaigns on Instagram. In the meantime, we apologise for the inconvenience.
We're super excited to announce 5 powerful new Bluesky actions for your Competitions & Rewards: Like on Bluesky, Follow on Bluesky, Repost on Bluesky, Post on Bluesky, and Reply on Bluesky. These features unlock exciting opportunities to deepen engagement, grow your following, boost interaction, and reward your dedicated fans.
Like on Bluesky: Drive quick engagement by rewarding users for liking your post. A simple action that helps boost visibility and interaction.
Follow on Bluesky: Grow your audience by rewarding users for following you. This is an awesome way to build a loyal, engaged community on Bluesky.
Repost on Bluesky: Spread the word by encouraging users to repost your content. This is a super effective way of amplifying your reach and getting your campaign seen by more people.
Post on Bluesky: Asking users to post about your campaign is a fantastic way to generate organic buzz and increase brand awareness.
Reply on Bluesky: Start the conversation and incentivise users to reply to your posts. This is a great way of increasing interaction and keeping your content in the spotlight.
Here are some ideas on how you can take your Bluesky campaigns to the next level:
Stack Actions for Greater Engagement: Combine actions like Follow, Repost, and Reply to reward users for deeper interaction. For example, users can earn entries for following your account and replying to a specific post.
Encourage User-Generated Content: Encourage users to Post or Reply with unique content about your brand or campaign. This helps generate authentic buzz and reach new audiences.
Tiered Rewards for Engagement: Assign higher entry values to actions that drive more impact. For instance, reposting might earn more entries than simply liking a post, motivating users to go the extra mile.
Ready to take your Bluesky community to the next level?
Use our Bluesky Giveaway template to get started: