Pick what you want to achieve and Gleam builds the starting point for you. Entry Method Packs turn your competition goal into a ready-made set of entry methods, taking you from a blank campaign to ready to launch in seconds.
Open the new Competition editor and head to How to Enter.
Choose your goal: grow your email list, promote an event, pre-launch a product and more.
Gleam adds and configures a recommended set of entry methods for that goal.
Keep them as they are, or add, remove and tweak actions until the mix is yours.
Select See All Objective Packs to browse all 12 ready-made setups, covering everything from launching your first giveaway to promoting your music.
Packs give you a faster starting point without locking you into a template. One click swaps in the whole mix, you can customise any of it at any time, and you can still skip the packs and add entry methods individually, the way you always have.
We've launched Playbooks: a free set of interactive tools that turn "how do I run a better giveaway?" into a specific answer in under a minute. No account needed 🎉
Every giveaway comes down to small decisions: which product to use, how to weight your entries, why entries have stalled, whether you're ready to launch. Each Playbook asks you a few quick questions and hands back a plan, a fix or a checklist built for exactly where you're at, grounded in what actually works across thousands of Gleam campaigns. Here's the full set:
Gleam has four products (Competitions, Rewards, Captures and Galleries), and picking the wrong one is the quiet reason a lot of campaigns underperform. If you're not sure whether your goal is to grow an audience, reward loyal customers, capture leads or showcase content, it's easy to default to the wrong tool and then fight it the whole way through.
This Playbook asks you two quick questions about what you're trying to achieve and points you straight to the product built for it. No feature-comparison tables, no second-guessing, just a clear starting point so you set up the right campaign the first time.
A giveaway can look busy and still not grow anything. Entries trickle in, sharing stays flat, and you're left guessing which part is actually holding you back: the prize, the entry actions, the timing or the way it's being promoted.
Score Your Giveaway grades your setup and shows you exactly what's affecting your results, then gives you the specific fixes that move the needle. You leave with a clear score and a short list of changes to make, not a vague instruction to "make it more viral."
Giveaway rules vary a lot by country and platform (for example they even vary by State in the USA), and getting them wrong is more than a technicality. It can get your promotion pulled, your account flagged, or your winners disqualified. Most people either copy someone else's terms or skip them entirely and hope for the best.
This guide checks exactly what your terms and conditions need to include for where you're running: eligibility, prize disclosure, platform requirements and the clauses you can't leave out. It turns an intimidating legal grey area into a clear checklist, so you launch compliant and protected.
Most giveaways end and everyone moves straight on to the next thing, which is exactly how the same mistakes get repeated. The lessons are sitting right there in your results, but without a framework it's hard to pull them out and act on them.
The Post-Mortem walks you through a structured debrief of a finished campaign (what worked, what didn't, and why) and turns it into concrete changes for next time. Every giveaway becomes a step up instead of a one-off you forget about.
The best giveaways are planned, not thrown together the week before. Miss the lead time you need for prizes, promotion and approvals and you end up launching flat, or scrambling at the last minute and cutting corners.
This Playbook builds you a dated 12-month plan with planning and launch deadlines already built in around the moments that matter to your audience. You get a realistic schedule you can work backwards from, so nothing important gets rushed or skipped.
There's nothing more stressful than a live campaign that isn't converting. The clock is running, the numbers are flat, and panic-tweaking settings usually makes things worse rather than better.
Answer a few questions about your live giveaway and this Playbook diagnoses the most likely cause (prize fit, entry friction, traffic or timing) and hands you a specific action plan to turn it around while it's still running. Think of it as triage for a campaign that's underperforming.
Entry actions are where a giveaway either grows or stalls. Offer too few and there's no real reason for people to share; add too many, or weight them wrong, and entrants bounce before they finish.
This Playbook shows you which actions to add for your specific goal and exactly how to weight them, so you reward the behaviour that actually grows your audience (follows, referrals, email sign-ups) without overwhelming people. You end up with a balanced setup that drives real growth, not just empty clicks.
Running a giveaway by hand (collecting entries in a spreadsheet, verifying actions, drawing a winner yourself) feels free right up until you count the hours and the risk of getting it wrong. It's the hidden cost most people never add up.
This Playbook lays out exactly what changes when you switch to Gleam: the time you get back, the fraud and manual errors you avoid, and the entry methods you simply can't run on your own. It's an honest side-by-side so you can see where the tool earns its place.
Paid ads and giveaways both buy you leads, but at very different real costs, and most people never actually put the two side by side. It's easy to keep pouring budget into ads simply because it's the default.
This calculator works out your true cost per lead for each, factoring in prize, spend and expected results, so you can see which channel gets you more for your budget. You make the call with real numbers instead of gut feel.
The moment right before launch is where small oversights turn into live problems: a broken link, a missing rule, an entry method that quietly doesn't fire. By the time you notice, entrants have already hit it.
This Launch Playbook runs a 10-point pre-launch check across the things that most often go wrong and gives you a fix list for anything you're missing. You hit publish knowing your giveaway is set up to succeed, not just hoping it is.
Whether you're planning your first giveaway or rescuing one that's already live, there's a Playbook for exactly where you are right now.
Set prize values in whatever currency or unit makes sense for your country or community. You can now use your own custom currency, whether that's GBP, points, gems, credits or something unique to your brand.
Type a custom code of up to four letters in the currency field.
Gleam automatically capitalises your code, so gems becomes GEMS.
Your Terms & Conditions automatically update to reflect those currencies.
Custom currencies are ideal for gaming communities, loyalty and rewards programs, virtual economies, or anywhere your prize has value outside traditional currencies.
We’ve launched a new Flip a Coin tool you can use instantly — completely free, with no signup and no subscription required.
Every flip uses a true 50/50 random function, with no weighting, no tracking, and no manipulation. It behaves exactly like a real coin toss, just faster and with more skins to make your decision taking fun.
You can control the flip speed, view your Flip History during the session, and switch between multiple Coin Styles, including simple heads or tails, currency coins by country, food decisions, pop culture options, and expressive emoji coins.
Results can also be shared on social media with the same coin style and setup, so everyone sees the exact context of the decision.
Contestant authentication on your campaigns is now more reliable 🥳
We’ve rolled out improvements to the contestant authentication flow that reduce overall auth-related errors from around 10% to under 1%.
Because the contestant experience matters, this release focuses on removing common points of friction and making sign-in behave more predictably across different browsers and account states.
What’s improved
Fewer blocked auth windows: We’ve reduced failures caused by browser popup and auth window restrictions, with safer fallbacks that keep contestants moving.
Better handling of unusual account states: Clearer detection and handling for accounts that are suspended or in abnormal statuses, so contestants aren’t left stuck in a confusing loop.
Smarter session management: Improved session validation and recovery to prevent silent timeouts and reduce “try again” scenarios during entry.
Why it matters
Better conversion rates on Actions with Auth
Less friction and fewer retries = less frustration for your users
More consistent behavior across devices and browsers
You can now hide winner information during your winner draws.
When enabled, we blur winner names, emails and location information so you can draw winners on Live Streams, when screen sharing or in front of a live audience without accidentally exposing entrants information to the world.
How it works
Toggle Hide winner details on the winners tab to hide any existing winners
When drawing new winners you can toggle Hide Winners to automatically blue them as you draw
Toggle Hide Winners at any time to reveal the information you need to verify & contact your winners!
