Competitions + Coupons = More Engagement

Big news! Competitions just got even more rewarding.

You can now add Coupon Actions directly inside your Competition campaigns — no separate Rewards plan needed.

That means:

Easily offer discounts or perks to entrants from your E-commerce store.
Incentivize valuable actions by stacking coupons and locking subsequent actions. The more actions completed, the higher the discount claimed.
Streamline your campaign setup without juggling multiple plans.

Coupon Actions are now included in Competitions Business plans and above.

Start rewarding your audience today!

Get Our Giveaway + Coupon Unlock Template

Follow on Instagram Action is Back!

Follow on Instagram action is available again on Gleam Competitions & Rewards.

We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!

After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry—just like many of the world’s top brands and creators.

Always include a disclaimer that Instagram is not associated with your promotion. If you're using the default Terms & Conditions provided by us, this is already covered.
Avoid engagement bait or deceptive practices.
Provide an alternative entry method for those who do not wish to Follow.
Monitor for any future updates to Instagram’s policy.

Follow on Shop Action

We’re excited to introduce a brand-new way to grow your Shop following and boost engagement in your Competitions & Rewards campaigns - the Follow on Shop action!

The Follow on Shop action is avaliable on the Pro plan and above, and allows you to reward users for following your Shop. This is a powerful way for you build a loyal audience, increase visibility, and keep your brand top of mind.

Check out how you can supercharge your campaign:

Stack Actions for Greater Impact – Combine Follow on Shop with actions like Visit a Store or Make a Purchase to drive deeper engagement.
Boost Brand Loyalty – Use Follow on Shop as part of a tiered rewards system, offering bigger rewards to users who complete other high-value actions.
Send Gleam Leads to Shopify – Since Shop is powered by Shopify, you can use our integration to sync leads directly to your Shopify store, making it easier to retarget engaged users and grow your customer base.

Ready to take your Shop presence to the next level?

Start Shop Campaign

December 17, 2024

New Bluesky Actions

We're super excited to announce 5 powerful new Bluesky actions for your Competitions & Rewards: Like on Bluesky, Follow on Bluesky, Repost on Bluesky, Post on Bluesky, and Reply on Bluesky. These features unlock exciting opportunities to deepen engagement, grow your following, boost interaction, and reward your dedicated fans.

Like on Bluesky: Drive quick engagement by rewarding users for liking your post. A simple action that helps boost visibility and interaction.
Follow on Bluesky: Grow your audience by rewarding users for following you. This is an awesome way to build a loyal, engaged community on Bluesky.
Repost on Bluesky: Spread the word by encouraging users to repost your content. This is a super effective way of amplifying your reach and getting your campaign seen by more people.
Post on Bluesky: Asking users to post about your campaign is a fantastic way to generate organic buzz and increase brand awareness.
Reply on Bluesky: Start the conversation and incentivise users to reply to your posts. This is a great way of increasing interaction and keeping your content in the spotlight.

Here are some ideas on how you can take your Bluesky campaigns to the next level:

Stack Actions for Greater Engagement: Combine actions like Follow, Repost, and Reply to reward users for deeper interaction. For example, users can earn entries for following your account and replying to a specific post.
Encourage User-Generated Content: Encourage users to Post or Reply with unique content about your brand or campaign. This helps generate authentic buzz and reach new audiences.
Tiered Rewards for Engagement: Assign higher entry values to actions that drive more impact. For instance, reposting might earn more entries than simply liking a post, motivating users to go the extra mile.

Ready to take your Bluesky community to the next level?

Use our Bluesky Giveaway template to get started:

Start Bluesky Campaign

Phone Number Verification + Twilio Integration

We're thrilled to announce a powerful new integration with Twilio, the industry-leading cloud communications platform. This integration unlocks exciting possibilities for your Gleam campaigns, as we release this integration with a new phone number verification feature.

Now, you can require contestants to verify their phone numbers before entering your Gleam campaign, ensuring:

Reduced fraud and abuse: Eliminate invalid entries and protect your campaigns from malicious activity.
New ways to reach your audience: Reach your real target audience with marketing campaigns, ensuring your messages reach the right people at the right time.
Unlock an effective marketing channel: Utilize verified phone numbers to send personalized SMS notifications and reminders, keeping participants informed and engaged throughout your competition.

With Twilio, you can now connect with your Gleam audience in a more meaningful way, allowing you to unlock a new marketing channel and to strengthen user data integrity.

The Twilio integration and phone number verification features are available for Gleam Competitions & Rewards on the Business plan and above.

May 7, 2025

Competitions + Coupons = More Engagement

May 5, 2025

Follow on Instagram Action is Back!

Best Practices

March 3, 2025

Follow on Shop Action

December 17, 2024

New Bluesky Actions

September 30, 2024

Phone Number Verification + Twilio Integration