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Updates2024

Gleam Product Updates from 2024

New Bluesky Actions

We're super excited to announce 5 powerful new Bluesky actions for your Competitions & Rewards: Like on Bluesky, Follow on Bluesky, Repost on Bluesky, Post on Bluesky, and Reply on Bluesky. These features unlock exciting opportunities to deepen engagement, grow your following, boost interaction, and reward your dedicated fans.

  • Like on Bluesky: Drive quick engagement by rewarding users for liking your post. A simple action that helps boost visibility and interaction.

  • Follow on Bluesky: Grow your audience by rewarding users for following you. This is an awesome way to build a loyal, engaged community on Bluesky.

  • Repost on Bluesky: Spread the word by encouraging users to repost your content. This is a super effective way of amplifying your reach and getting your campaign seen by more people.

  • Post on Bluesky: Asking users to post about your campaign is a fantastic way to generate organic buzz and increase brand awareness.

  • Reply on Bluesky: Start the conversation and incentivise users to reply to your posts. This is a great way of increasing interaction and keeping your content in the spotlight.

Here are some ideas on how you can take your Bluesky campaigns to the next level:

  • Stack Actions for Greater Engagement: Combine actions like Follow, Repost, and Reply to reward users for deeper interaction. For example, users can earn entries for following your account and replying to a specific post.

  • Encourage User-Generated Content: Encourage users to Post or Reply with unique content about your brand or campaign. This helps generate authentic buzz and reach new audiences.

  • Tiered Rewards for Engagement: Assign higher entry values to actions that drive more impact. For instance, reposting might earn more entries than simply liking a post, motivating users to go the extra mile.

Ready to take your Bluesky community to the next level?

Use our Bluesky Giveaway template to get started:

  Start Bluesky Campaign
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Phone Number Verification + Twilio Integration

We're thrilled to announce a powerful new integration with Twilio, the industry-leading cloud communications platform. This integration unlocks exciting possibilities for your Gleam campaigns, as we release this integration with a new phone number verification feature.

Now, you can require contestants to verify their phone numbers before entering your Gleam campaign, ensuring:

  • Reduced fraud and abuse: Eliminate invalid entries and protect your campaigns from malicious activity.

  • New ways to reach your audience: Reach your real target audience with marketing campaigns, ensuring your messages reach the right people at the right time.

  • Unlock an effective marketing channel: Utilize verified phone numbers to send personalized SMS notifications and reminders, keeping participants informed and engaged throughout your competition.

With Twilio, you can now connect with your Gleam audience in a more meaningful way, allowing you to unlock a new marketing channel and to strengthen user data integrity.

The Twilio integration and phone number verification features are available for Gleam Competitions & Rewards on the Business plan and above.

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New Gleam Subscriber Action

We're thrilled to introduce the new Gleam Subscriber Action, a new entry method to incentivize contestants to enter your campaigns and subscribe to future ones.

Running contest & giveaway promotions consistently is one of the best ways we know to grow your subscribers and to snowball your promotion efforts. For instance, here at Gleam we run promotions all year round and offer lots of exciting prizes to capture new audiences.

With the Gleam Subscriber Action, you can incentivize participants to subscribe to your Gleam Subscribers list in exchange for additional entries on your current campaign.

Gleam Verified Giveaways

The Gleam Subscribers list is a pool of all your participants who are already primed and excited to hear about your future campaigns, not to mention readily available to give your promotions a boost.

The Gleam Subscriber Action is available on the Free plan and above, and to utilise your Gleam Subscribers list, you'll need a Business plan to send out promotion emails.

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Create entries via our Post API

Unlock new levels of automation and integration with our latest API updates!

We're excited to release new POST methods for our apps, allowing developers to streamline entry creation for Gleam via API:

With our new POST API, you can effortlessly gamify user actions in your app, automating entries without manual spreadsheets or complex workflows. Create new custom actions outside of Gleam's widgets and seamlessly integrate Gleam with your apps, websites, and systems. Add entries in real-time as users interact with your platform, ensuring a seamless experience that keeps both your app and Gleam in sync.

The Gleam API is available on Premium plans.

Want to start integrating but don't know where to start? Here are some ideas we have for our customers:

  • E-Commerce: Automatically create Competition or Reward entries when customers make a purchase.

  • Loyalty Programs: Automatically award Competition entries for customer actions like referrals or reviews.

  • Mobile Apps: Trigger Reward entries based on in-app actions or achievements.

  • Events: Create Capture entries automatically when attendees complete certain actions, like RSVPing or checking in.

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New Timed Bonus Action

We're excited to announce our new Timed Bonus Action actions for your Competitions.

The Timed Bonus Action allows you to award exclusive bonus entries to users who enter your campaign during a designated time period. This is an outstanding way to create a sense on urgency and drive more visitors to your contests and giveaways.

You can even require users to complete other actions to unlock your timed bonus entries, increasing engagement and boosting campaign entries.

Ready to take your giveaways to the next level?

Use our powerful giveaway template to get started:

  Run New Giveaway
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Featured Public Giveaways & Contests

Today we've launched our first version of Public Giveaways - a way for Gleam to showcase some of the best giveaways from customers on a monthly basis.

Our plan is to iterate on this idea to eventually bring together an ecosystem that unites brands and consumers together in a way that is both unique & rewarding.

If you're interested in having your campaign featured please contact Support, you must have run at least 1 campaign with the winners announced and prize verified to qualify. Please note we cannot feature every campaign we receive but you will receive a reply if selected.

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Improved Phone Number Field for User Details Form

We have improved the phone number field to allow users to pick their country code using a dropdown. You no longer need to validate the field using regex, and we'll pre-select the country code based on the user's location.

Phone number field in user details form for Gleam Competitions
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New Discord Actions

We're thrilled to announce 2 powerful new Discord actions for your Competitions & Rewards: Discord Server Boost and Discord Server Role. These features unlock exciting possibilities for deeper community engagement and rewarding your most dedicated members.

  • Discord Server Boost: Motivate your community to Boost your server by rewarding them with Competition entries! This incentivizes members to come together and unlock performance boost and new features, which directly translates to a more vibrant community.
  • Discord Server Role: Recognize and reward your loyal supporters! Grant Competition entries to users with specific server roles. This allows you to create exclusive experiences for dedicated members and incentivize them to participate in specific server activities, such as verifying their identity, becoming a paid customer, becoming an affiliate, etc.

Here are some ideas on how you can take your Discord campaigns to the next level:

  • Multiple Server Rewards: Run Competitions where users can earn entries for joining multiple Discord servers you manage. This can be a great strategy for organizations with various sub-communities.
  • Create Entry Tiers with Roles: Assign different entry weights to different Discord server roles. For example, moderator roles might unlock more entries compared to standard roles.

Ready to take your Discord community to the next level?

Use our Discord Giveaway template to get started:

  Start Discord Campaign
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Changes to Facebook Imports

Due to recent API changes from Facebook, the Facebook Post to Page import source will now be replaced with Facebook Page Mentions.

This change will affect Competition users who are importing Facebook Posts as entries, or Gallery users who are importing images or videos posted on their Facebook Page to a gallery.

The replacement feature allows you to import Facebook posts which mention a specific Facebook page you manage. You can also filter posts based on specified hashtags.

This means that rather than having Facebook users post on the Facebook Page you manage, from now on they will have to mention your Page and post on their own feed. Then, you can import these posts automatically to Competitions or Galleries as usual.

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Improved Share on LinkedIn Action

We've made the Share on LinkedIn action easier to set up in the admin interface. It is also more intuitive for contestants to share your campaign to their LinkedIn Feed.

The Share on LinkedIn feature is great for getting users to share about your Gleam campaign on LinkedIn. It could also be used for custom URLs, such as a new blog post, a new product line, or an upcoming event.

Users will need to write a post on their LinkedIn feed to share your link. You can provide instructions & examples to help them.

To get a feel for how it works, have a play with the demo below:

Share on LinkedIn action remains available on the Business plan and above.

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New Kick Action

The new Kick Action allows you to grant entries to users who follow your Kick channel.

You can pair this action with a Secret Code action to grant bonus entries to loyal Kick subscribers. You can do this by messaging paid subscribers a special secret code they can enter to gain the extra entries.

The Follow on Kick action is available on the Hobby plan and above for Gleam Competitions, and Pro plan and above for Gleam Rewards.

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Add to Calendar Action

The Add to Calendar action is now available on the Pro plan and above for Competitions & Rewards.

This action allows you to create a calendar event which then prompts the user to save it to their preferred Calendar app. We support iCal, Google Calendar, Apple Calendar, Microsoft Outlook Calendar, and Outlook on the web.

Here are some ideas on how to use Add to Calendar:

Boost Participation: Encourage users to save Competition deadlines and event reminders directly to their calendars with a single click. This increases the likelihood of them participating and staying engaged throughout the entire Competition lifecycle.

Streamline User Experience: Offer a seamless and convenient way for users to stay informed about critical dates and events straight from their own calendar. For example, the launch date of a sales campaign, or the closing date for submission.

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Watch a Video Action

The new Watch a Video action allows you to incentivize engagement with your video content directly within your contests, increasing reach and fostering deeper connections with your audience.

  • Boost video views: Encourage participants to watch your videos, whether it's a product demo, a behind-the-scenes look, or an exclusive announcement.
  • Drive user engagement: Motivate viewers to actively watch your content with autoplay

Here's how you can use the new Watch a Video action:

  • Promote new video releases: Generate excitement around your latest videos by offering bonus entries for watching them.
  • Gather feedback: Include a survey at the end of your video using the Question action to gather valuable insights from viewers.

The Watch a Video action is available on the Business plans and above for Competitions & Rewards.

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Fraud Filter Levels

You can now manually adjust a campaign's fraud filter levels on the Business plan and above.

Tired of the tradeoff between security and flexibility? Our new fraud filter options keep your giveaways safe, but sometimes, you know your audience best. Now, you can fine-tune your defense while still attracting real, engaged participants.

Adjust filter intensity based on the specific giveaway, your audience, and your comfort level. If you know your participants well, you can loosen the filter for a smoother entry experience.

Select an individual campaign's fraud filter levels based on your preference

And remember, you can still see exactly what actions are flagged, manually review suspicious entries, and make informed decisions.

Fraud level settings are available on the Setup tab of each campaign.

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Beehiiv Integration for Competitions, Rewards & Captures

You can now use Gleam campaigns to grow your newsletter audience on Beehiiv.

Our new integration allows you to seamlessly send Competitions, Rewards, or Capture users to Beehiiv so you can focus on growing your publication.

The Beehiiv integration is available on all Pro plans.

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Block Users from Entering Campaigns

You can now block certain users from entering all your Gleam campaigns with a click of a button. This feature gives our customers the flexibility to stop known spammers or compers from entering their campaigns.

The Block User feature is applied at the Site level, which means blocked users cannot access Competitions or Rewards belonging to the same Site.

Block User is available on the Actions / Entries tab, or the Users tab for all campaigns.

Customers on all paid plans will be able to access this feature.

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New Subsribe to Substack Action

The Subscribe to Substack action is now available on the Hobby plan and above for Gleam Competitions, and on the Pro plan and above for Gleam Rewards.

Grow your Substack audience by incentivizing signups with your Gleam campaign. Users can now subscribe to your newsletter on Substack to earn entries.

The Substack signup form is embedded in your Gleam widget for users to take instant action, which then redirects them to your Substack page to complete the signup process.

The Subscribe to Substack action also supports newsletters hosted on a custom domain.

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