How to Increase Event Registration and Drive Attendance

Learn how to improve your online event registration experience using user-friendly tools, popups, rewards, and giveaway campaigns.

How to Increase Event Registration

• Use giveaways and rewards to capture early signups and boost visibility
• Embed short, intuitive forms across key event landing pages
• Incentivise referrals and social sharing to expand reach
• Drive attendance on the day with live draws

Event registration is your first chance to build excitement and turn interest into real attendance.

Whether you’re running a webinar, livestream, or multi-day summit, strong promotion helps you:

  • Create early momentum and interest
  • Turn visits into confirmed signups
  • Collect useful registration data
  • Deliver a smooth, user-friendly experience
  • Grow a list of warm leads you can market to

Instagram giveaway post from We House Sundays offering tickets and a bucket of Corona for tagging friends

You don’t need a full event registration software tool to drive signups and attendance, just the right combination of smart tactics like giveaways, referral rewards, popups, and embedded forms.

In this post, we’ll cover practical ways to increase event registration, from using popups and forms to giveaways, referral rewards, and more.

A well-timed giveaway is one of the most effective ways to convert interest into registrations, especially in the lead-up to your event.

By offering an incentive (like a free ticket, VIP upgrade, or exclusive merch), you can turn casual visitors into confirmed attendees.

Tweet from Ask for Jess promoting a Crop Over raffle where each ticket booked gives automatic entry

This works particularly well when you:

  • Want to boost awareness before launch
  • Are promoting early-bird or limited-time tickets
  • Need to grow your email list by requiring registration to enter

You can set up your giveaway so that entry requires registration, so people automatically enter when they sign up, no extra steps needed.

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Popups and embedded forms help more people see your registration page and take action. Whether you’re using a simple form or a full event registration platform, it’s about showing it at the right moment.

Place these on:

  • Your homepage or landing page
  • Blog posts about the event topic
  • Your ticketing or event info page

Choose an intuitive interface that makes it easy to sign up in just a few steps. Keep the registration form short and focused, only ask for what you need.

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Boost visibility and encourage sharing by offering a bonus when people tell their friends about the event or complete extra steps.

This works well for both in person and virtual events.

Offer bonus entries or perks when people:

  • Refer a friend for early access
  • Follow your page to win VIP tickets
  • Complete extra tasks to unlock rewards

This can be done through event registration templates or built into your event management software workflow.

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Giveaways can also drive attendance on the day of the event.

Whether it’s a live stream, webinar, or in-person event, you can:

  • Reward attendees for checking in
  • Run a live draw during the event
  • Encourage audience interaction in real time

This helps boost engagement and keeps people present and involved.

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Marketers know how important it is to hold a customer’s attention long enough to secure the purchase.

It’s the same with events, you want people to actually book a ticket, not just click "interested" and move on.

With a campaign like the one below, users can book their ticket and enter at the same time, all in one place, with no extra steps.

It removes the drop-off risk that comes from switching tabs or returning later, making it much more likely they’ll complete the action straight away.

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Improving event registration isn’t about doing one thing perfectly, it’s about combining multiple tools that together make the whole registration experience smoother, smarter, and more successful.

Why Use Social Media Walls At Events Or In Retail?

Social walls build trust and drive engagement by displaying real user content at events or in-store — turning your customers into marketers.

How to Do A Giveaway At An Event

Run a giveaway at an event by setting up a Gleam entry form on tablets or screens and collecting entries via QR codes or digital forms.

How Do You Add A New Location On Instagram?

To add a new location on Instagram, you’ll need to create it using the Facebook app.

What Kind Of Prizes Work Best For In-Store Campaigns?

Use prizes that connect with your store experience, like bundles, store credit, or VIP memberships. Tap to get real examples of high-converting in-store prize ideas.

Why Should I Use A Popup For Event Promotion?

Popups boost event visibility and conversions by targeting engaged visitors. Click to see how well-timed CTAs help promote your event.

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