Blog
Looking to improve your marketing efforts and drive real business growth? Gleam shares insights, frameworks, and tools to help marketers put growth marketing into practice. Launch a new product, refine your marketing funnel, or strengthen your customer base — this blog gives you the tools to grow your business with clarity and purpose.
Modern growth marketing strategies use creativity, testing, and analytics to reach your audience, boost conversion rates, and retain customers — while supporting your product marketing and development goals.
Design a high-converting pricing page that builds trust, supports buyer decisions, and helps grow your SaaS or startup business.
Learn how to use Google Analytics 4 to track growth, optimize funnels, and make data-driven decisions for your startup business.
Look no further than this post for 50 tried and tested tactics to grow your business.
Learn where to find high-quality free stock images for commercial use and how to leverage them to grow your startup business or small business with better visuals.
Learn step by step how to craft the perfect UGC campaign for your brand.
Navigate U.S. contest laws by state to run compliant, trustworthy giveaways that grow your brand without legal risks.
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
Unlock 10 overlooked growth hacks to drive acquisition, boost conversions, and grow faster without increasing your budget.
Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.
Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.
Boost YouTube subscribers by up to 400% using subscribe URL prompts, targeted giveaways, and proven growth strategies.
Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.
Find out everything you need to know about contest and sweepstakes laws, rules and regulations in the U.S. and how you can run your own legally compliant giveaway.
Find out why you should start posting on Bluesky today!
Copy and paste this terms and conditions template for a hassle free and compliant giveaway!
Learn how to run a Facebook giveaway that complies with all the rules and regulations.
Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.
Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.
Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!
Learn how to make the most of summer shopping with a giveaway campaign!
Learn how to run an awesome and engaging Father's Day giveaway campaign!
From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.
Learn how to use different types of discount strategies to grow your business!
Want to take your Instagram account to the next level? Take a look at these 80+ powerful tips.
Discover how app marketers use giveaways to drive downloads, increase retention, and build viral growth through low-cost campaigns and user-driven promotion.
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.
Check out all the ways you can use giveaways to drive engagement this 4th of July.
Grow your store, generate leads and drive sales by running promotional Etsy giveaways.
Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.
Make the most of the Easter festivities and host a giveaway. It's a sure way to boost engagement, gain followers, increase your mailing list and much more!
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.
Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
Check out our top picks for contest, sweepstakes & giveaway apps and learn to pick the perfect tool for your business.
Find out everything you need to know about running successful Goodreads Giveaways.
Struggling to keep your audience engaged? Learn how to use downtime to your advantage and emerge stronger 🏋️♂️
All the best ways to obtain legal permission to use user-generated content in your marketing.
Check out all the best ideas, tips and real-world inspiration you need to run the perfect hashtag campaign.
Discover 30+ lead generation strategies designed to grow your customer base, engage qualified leads, and turn interest into action across every channel.
We take you through all the best and most popular hashtags, and give you some expert tips on how to use them.
Buying Page Likes may seem like an appealing strategy, but it's not worth it in the long run. Here's what you should do instead.
Find out everything you need to know to run a successful giveaway which generates leads and drives powerful actions.
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
Find out everything you to know to run a powerful Facebook contest with this comprehensive guide.
Find out how to launch your idea on Product Hunt to get featured on the front page and drive customer acquisition.
Take a look at our in-depth list of awesome prize ideas and find the perfect prize for your next contest.
Take an in-depth look at how you can use coupons to drive sales from E-commerce visitors.
Take a look at our comprehensive list of fun giveaway ideas which will help you generate leads and drive growth.
Delve inside to see how using contests can make or break your Kickstarter campaign.
We explore the best ways to drive revenue and sales from your email list.
Everything you need to know about using user-generated content to take your marketing to the next level.
Take a look at all the best ways you can grow your Twitch audience.
Catch is one of Australia's biggest E-Commerce players. Join us as we break down how they do it.
Growing a Shopify store from scratch can be tough. That's exactly why we created this guide.
Out of ideas for marketing on Facebook? Never fear we've put together a huge guide for you for the best Facebook Marketing ideas.
Launching a new business doesn't have to be tough. Get a head start with this tactical guide.
We break down the common mistakes we see most businesses make with their giveaways.
Get 50+ expert tips on creating valuable content and driving Instagram engagement.
See how we use compelling case studies to drive sales & awareness for Gleam.
Master Instagram Giveaways With This Step-by-Step Strategy. How to run a giveaway on Instagram to increase engagement, grow your followers, and build lasting brand awareness using contests that actually convert.
Whether you're just starting out on SoundCloud or have an established following you won't want to miss these 30+ tips.
Find out all the best image sizes for Facebook to make your profile and posts stand out.
This is the only guide you'll ever need to run effective contests and giveaways on YouTube.
We've broken down the different ways you can collect emails addresses for your E-commerce store.
We'll take you step by step through linking your Instagram with a Facebook page to create a Business Account.
Got an E-Commerce store? Then you'll need these 10 Gleam tips to grow your sales.
Every small business needs all the help they can get. How about 36 tactics you can implement now?
Once you launch, getting that early traction is crucial. Here's 15 tips that worked for us.
We break down how Foundr has grown their Instagram following to over 110k in just 5 months.
Learn step by step how to imeplement an Exit Intent opt-in form on any website.
Many new businesses focus on Likes rather than sales. Here's how to change your mindset.
Learn some of the top tips to grow your E-commerce database from 0 to hero in this incredible how-to guide.
Struggling to get traction on Twitter / X? We've put together 40 of our top tips to help you grow your Followers.
Explore over 16 actionable ways to get more followers on Instagram. This is a perfect guide for any brand or business wanting to make an impact.
Understand how having a solid content plan in place and executing on it can propel your business upwards.
Learn how to pitch brands, run engaging giveaways, and grow your audience with long-term cross promotional strategies that deliver results for both you and your sponsors.
We breakdown some of the best marketers and look at what tactics they use to build their personal brand.
Join us as we explore how to delight your customers using transactional and lifecycle emails.
Explore ways that businesses build unique product experiences to drive growth & sales.
Explore techniques and tools to build a launch page that converts visitors into subscribers.
From content marketing and email campaigns to running a referral program that scales, Gleam helps business owners turn traffic into action through content marketing, email campaigns, and scalable referral programs. These tactics aren’t just about short-term wins — growth marketing focuses on the full customer journey, helping you drive sustainable market growth while strengthening relationships with existing customers.
If you’ve been wondering what growth marketing strategies to use, or how to apply it to your own products and services, you’re in the right place. Explore Gleam’s blog for insights that are practical, data driven, and built to help your business grow — step by step.
Growth marketing focuses on data-driven, iterative experiments for scalable growth, while traditional marketing relies on broad, one-directional campaigns.
Start by identifying your biggest bottleneck, then test small, measurable tactics to solve it—like email capture or viral giveaways.
Email, referral programs, social media, SEO, and viral giveaways are some of the most powerful channels for growth marketing.