Blog
Explore Data-Driven Marketing Strategies for Business Growth
Looking to improve your marketing efforts and drive real business growth? Gleam shares insights, frameworks, and tools to help marketers put growth marketing into practice. Launch a new product, refine your marketing funnel, or strengthen your customer base — this blog gives you the tools to grow your business with clarity and purpose.
Modern growth marketing strategies use creativity, testing, and analytics to reach your audience, boost conversion rates, and retain customers — while supporting your product marketing and development goals.
How To Use User-Generated Content In Your Marketing
Everything you need to know about using user-generated content to take your marketing to the next level.
Marketing a Successful Kickstarter With Contests
Delve inside to see how using contests can make or break your Kickstarter campaign.
How to Increase Your Sales & Grow Your List Using Email Marketing
We explore the best ways to drive revenue and sales from your email list.
How To Engage Your Community During The Coronavirus Outbreak
Struggling to keep your audience engaged? Learn how to use downtime to your advantage and emerge stronger 🏋️♂️
15 Ways to Align Your Content Marketing Strategy With Business Objectives
Understand how having a solid content plan in place and executing on it can propel your business upwards.
Launching a New Business Online: 14 Marketing Tips, Tricks & Ideas
Launching a new business doesn't have to be tough. Get a head start with this tactical guide.
A Practical Guide to E-Commerce Opt-in Forms
We've broken down the different ways you can collect emails addresses for your E-commerce store.
How to Run a Successful Giveaway on YouTube
This is the only guide you'll ever need to run effective contests and giveaways on YouTube.
How to Create An Instagram Business Account
We'll take you step by step through linking your Instagram with a Facebook page to create a Business Account.
150+ Awesome Prize Ideas For Your Next Contest
Take a look at our in-depth list of awesome prize ideas and find the perfect prize for your next contest.
Grow Your Twitter / X Follower Numbers With These 40 Proven Tips
Struggling to get traction on Twitter / X? We've put together 40 of our top tips to help you grow your Followers.
50+ Email Marketing Ideas For Driving Action & Engaging Leads
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
10 Common Mistakes Businesses Make With Their Giveaways
We break down the common mistakes we see most businesses make with their giveaways.
Practical Ways to Use Lifecycle Emails to Get More Customers
Join us as we explore how to delight your customers using transactional and lifecycle emails.
Capture Emails With Pre-Launch Landing Pages: Examples & Recommended Tools
Explore techniques and tools to build a launch page that converts visitors into subscribers.
Contest & Sweepstakes Laws by State in the U.S.
Running a sweepstakes or contest in the U.S. requires more than creativity — it demands compliance. In this guide, we break down sweepstakes laws by state, key federal requirements, and best practices for legally offering prizes. Avoid common mistakes, build trust with your audience, and launch giveaways that grow your brand the right way.
How to Grow Your Shopify Store: 9 Tips For E-Commerce Success
Growing a Shopify store from scratch can be tough. That's exactly why we created this guide.
How to Run a Successful Online Giveaway
Find out everything you need to know to run a successful giveaway which generates leads and drives powerful actions.
How to Increase YouTube Subscribers by 400% with This Simple Growth Hack
Unlock a simple yet powerful growth hack that can increase your YouTube subscribers by 400%. Learn how to use a subscribe prompt URL, combine it with targeted giveaways, and apply proven strategies used by growth marketers to boost your channel’s conversion rates, audience engagement, and long-term success.
10 Ways To Grow Your E-Commerce Sales Using Gleam
Got an E-Commerce store? Then you'll need these 10 Gleam tips to grow your sales.
How to Get More Likes on Instagram: 40+ Expert Tips
Get 40+ expert tips on creating valuable content and driving Instagram engagement.
80+ Instagram Marketing Ideas: How to Boost Engagement, Gain Followers & Grow Your Brand
Want to take your Instagram account to the next level? Take a look at these 80+ powerful tips.
20 Effective Email List Growth Tactics for E-Commerce
Learn some of the top tips to grow your E-commerce database from 0 to hero in this incredible how-to guide.
Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook
Buying Page Likes may seem like an appealing strategy, but it's not worth it in the long run. Here's what you should do instead.
50+ Early Stage Marketing & Growth Strategies For Startups
Look no further than this post for 50 tried and tested tactics to grow your business.
The Ultimate Guide To Running A Contest On Facebook
Find out everything you to know to run a powerful Facebook contest with this comprehensive guide.
Why Exit Intent Popups Are Awesome (And How To Set One Up In 5 Minutes)
Learn step by step how to imeplement an Exit Intent opt-in form on any website.
How to Write Amazing Case Studies That Convert & Drive Sales
See how we use compelling case studies to drive sales & awareness for Gleam.
How to Run Legal Giveaways, Contests & Sweepstakes
Find out everything you need to know about contest and sweepstakes laws, rules and regulations in the U.S. and how you can run your own legally compliant giveaway.
Growing Your Fanbase on SoundCloud: The Ultimate Guide For Artists
Whether you're just starting out on SoundCloud or have an established following you won't want to miss these 30+ tips.
Goodreads Giveaways - Everything Authors Need to Know
Find out everything you need to know about running successful Goodreads Giveaways.
Facebook Marketing Ideas: Ideas for Posts, Giveaways & Businesses
Out of ideas for marketing on Facebook? Never fear we've put together a huge guide for you for the best Facebook Marketing ideas.
15 Early Traction Growth Hacking Strategies For Startups
Once you launch, getting that early traction is crucial. Here's 15 tips that worked for us.
Guide to All Facebook Image Sizes
Find out all the best image sizes for Facebook to make your profile and posts stand out.
How Catch Grows Their $300m Australian E-Commerce Marketplace
Catch is one of Australia's biggest E-Commerce players. Join us as we break down how they do it.
The 30+ Best Strategies for Lead Generation and Business Growth
Check out all the best strategies and tips for boosting exposure and generating leads.
10 Relatively Unused Growth Hacks
Discover 10 overlooked growth hacking strategies that actually work. From referral emails and UGC contests to retargeting and metadata optimization, these tactics are designed to help marketers drive customer acquisition, improve conversion rates, and scale with smarter, faster experiments — not bigger budgets.
Noah Kagan: 8 Effective Ways He Markets Himself
We breakdown some of the best marketers and look at what tactics they use to build their personal brand.
15 Ways For Bloggers to Make More Money From Competitions
Learn strategies and tactics to work with brands to drive more revenue from contests and advertising.
How Our Customers Sell More Products With Incentivized Coupons
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
How To Run A Hashtag Campaign To Boost Engagement
Check out all the best ideas, tips and real-world inspiration you need to run the perfect hashtag campaign.
How To Get Permission To Use User-Generated Content
All the best ways to obtain legal permission to use user-generated content in your marketing.
Best Free Stock Images for Commercial Use
Learn where to find high-quality free stock images for commercial use and how to leverage them to grow your startup business or small business with better visuals.
50 Best High-Converting Pricing Pages
Design a high-converting pricing page that builds trust, supports buyer decisions, and helps grow your SaaS or startup business.
How to Use Contests to Collect User-Generated Content
Learn step by step how to craft the perfect UGC campaign for your brand.
36 Small Business Growth Marketing Tips
Every small business needs all the help they can get. How about 36 tactics you can implement now?
The Best Hashtags to Boost Your Social Media Reach
We take you through all the best and most popular hashtags, and give you some expert tips on how to use them.
40 Giveaway Ideas For Generating Leads
Take a look at our comprehensive list of fun giveaway ideas which will help you generate leads and drive growth.
Using Coupons to Convert E-Commerce Visitors Into Customers
Take an in-depth look at how you can use coupons to drive sales from E-commerce visitors.
How to Grow Your Twitch Channel: 9 Proven Strategies to Get Followers and Viewers Fast
Take a look at all the best ways you can grow your Twitch audience.
16 Actionable Ways to Get More Followers on Instagram
Explore over 16 actionable ways to help increase your followers on Instagram, a perfect guide for any brand or business wanting to make an impact.
Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
Many new businesses focus on Likes rather than sales. Here's how to change your mindset.
The Ultimate Guide to Running a Contest on Instagram
Looking to run a contest on Instagram? Look no further than this guide, we have it all.
Drive Growth By Building Beautiful Products
Explore ways that businesses build unique product experiences to drive growth & sales.
The Product Hunt Launch Guide: 40+ Things You Need to Know
Find out how to launch your idea on Product Hunt to get featured on the front page and drive customer acquisition.
The Complete Guide to Setting up Google Analytics
Learn how to use Google Analytics 4 to track growth, optimize funnels, and make data-driven decisions for your startup business.
How To Promote Your Business on Reddit
From finding the right subreddits to running paid ads, check out our top tips for promoting your business on Reddit!
Back to School Giveaway Ideas
From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.
How to Grow Your Business Using Discount Codes
Learn how to use different types of discount strategies to grow your business!
Father's Day Giveaway Ideas
Learn how to run an awesome and engaging Father's Day giveaway campaign!
TikTok Account Types: Choose the Right Setup for Growth
Choosing the right account type gives you the tools and flexibility to scale your content and reach the right audience. Whether you're a solo creator, a growing brand, or part of an organisation, your account type influences how you engage with users, run promotions, and drive business growth.
10 Giveaways Ideas For Your Summer Marketing
Learn how to make the most of summer shopping with a giveaway campaign!
How To Grow Your Substack Newsletter
Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.
7 Ideas For Running a Giveaway on Twitter / X
Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!
TikTok Giveaway Guidelines For a Successful Campaign
Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.
YouTube Giveaway Rules, Guidelines and Regulations
Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.
Terms and Conditions Template
Copy and paste this terms and conditions template for a hassle free and compliant giveaway!
Facebook Giveaway Rules: How to Run a Successful Campaign
Learn how to run a Facebook giveaway that complies with all the rules and regulations.
The Best YouTube Comment Pickers
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
Why You Should Be Posting On Bluesky
Find out why you should start posting on Bluesky today!
What is an Alternate Method Of Entry?
Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.
20 Ideas for Growing Your Business on TikTok
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
30+ Easter Giveaway & Prize Ideas for Spring
Make the most of the Easter festivities and host a giveaway. It's a sure way to boost engagement, gain followers, increase your mailing list and much more!
26 Christmas Marketing Ideas to Boost Sales
Get inspired with 26 high-impact Christmas marketing ideas to boost sales, grow your customer base, and drive festive engagement. From giveaways to social media content and holiday pop-ups, these strategies are perfect for small businesses looking to create memorable experiences and convert seasonal traffic into long-term customers.
21 Instagram Bio Ideas for Your Business
Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.
25+ Linktree Examples & Bio Link Ideas to Boost Engagement
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, and run giveaways from your link in bio.
From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr
We break down how Foundr has grown their Instagram following to over 110k in just 5 months.
How to Grow a YouTube Channel
Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.
How To Promote Your App With Giveaways
Promote your app more effectively with proven giveaway strategies that boost downloads, drive user engagement, and attract loyal users to your app.
The Best Giveaway & Social Media Contest Tools
Check out our top picks for contest, sweepstakes & giveaway apps and learn to pick the perfect tool for your business.
How To Increase Book Sales With Giveaways
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
How to Increase Etsy Sales With Giveaways
Grow your store, generate leads and drive sales by running promotional Etsy giveaways.
4th of July Giveaway Ideas
Check out all the ways you can use giveaways to drive engagement this 4th of July.
Mother's Day Giveaway Ideas To Boost Your Brand
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
From content marketing and email campaigns to running a referral program that scales, Gleam helps business owners turn traffic into action through content marketing, email campaigns, and scalable referral programs. These tactics aren’t just about short-term wins — growth marketing focuses on the full customer journey, helping you drive sustainable market growth while strengthening relationships with existing customers.
If you’ve been wondering what growth marketing strategies to use, or how to apply it to your own products and services, you’re in the right place. Explore Gleam’s blog for insights that are practical, data driven, and built to help your business grow — step by step.
Growth marketing focuses on data-driven, iterative experiments for scalable growth, while traditional marketing relies on broad, one-directional campaigns.
Start by identifying your biggest bottleneck, then test small, measurable tactics to solve it—like email capture or viral giveaways.
Email, referral programs, social media, SEO, and viral giveaways are some of the most powerful channels for growth marketing.