Run a Black Friday gift card giveaway that grows your email list before your sale opens. A gift card costs nothing to ship and appeals to every shopper, so you collect more entries, learn what each one wants to buy, and send them straight to your deals.
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Black Friday Gift Card Giveaway Template
Run a Black Friday gift card giveaway that grows your email list before your sale opens. A gift card costs nothing to ship and appeals to every shopper, so you collect more entries, learn what each one wants to buy, and send them straight to your deals.
A gift card is the easiest Black Friday prize you will ever run. Nothing to ship, no sizes or variants to manage, and it appeals to every shopper on your list rather than only the ones who want one specific product.
This Black Friday gift card giveaway template captures emails before your sale opens, sends entrants into your deals, and tells you what each one is actually shopping for. Set it live in the week before Black Friday and use it to build the audience you sell to on the day. Our Black Friday Promotion Guide shows how the campaign fits alongside the rest of your sale.
Template Features
- Ready-made entry form with a mandatory email capture
- Eight entry actions covering email, social, referrals and repeat visits
- A multiple choice question that segments entrants by shopping category
- Referral entries that reward people for bringing friends
- Secret code entries that reward your existing subscribers
- Daily bonus entries to pull people back across the sale week
- Direct sync to your email platform as entries come in
Benefits
Most Black Friday giveaways pick a hero product, which limits the prize to shoppers who want that one thing. A gift card prize removes that ceiling. Everyone on your list has a use for it, so entry rates climb and your list grows faster in the weeks that matter most.
It also removes the operational drag. There is no stock to hold back, no shipping deadline to hit in the busiest logistics week of the year, and no size or colour exchange to handle in December. You send a code.
- Grows your email list before the sale, not after it
- Costs nothing to ship and never arrives late
- Appeals to your whole audience rather than one product segment
- Sends every entrant to your Black Friday sale page while they are engaged
- Segments your list by shopping category on the way in
- Turns one entrant into several through Referral Entries
Who Should Use It
This template suits any store that wants list growth ahead of Black Friday rather than discount-driven sales on the day itself.
- Ecommerce stores building an audience before the sale opens
- Retailers with a wide catalogue where no single product suits everyone
- Brands running their first Black Friday campaign who need a low-risk prize
- Marketplace and multi-brand sellers who cannot pick one hero product
- Teams with tight fulfilment windows who cannot promise a delivery date
- Anyone who wants segmentation data before the Cyber Monday email goes out
Integration Support
Every entry can flow straight into your email platform as it happens, so your Black Friday list is ready to use the moment the sale opens. Connect Klaviyo, Mailchimp, MailerLite, ActiveCampaign, HubSpot and more from the Integrations Directory.
Official Gleam Resources
- Add Your Giveaway To A Page puts the campaign live on your Black Friday landing page in a few minutes.
- Collect Emails With The Subscribe Action sends every entrant into your email platform as they enter.
- Set Up Referral Entries rewards entrants who bring friends, so one signup becomes several.
- Reward Subscribers With A Secret Code hides a code in your pre-sale email so your existing list gains extra entries.
- Ask An Entry Question captures the shopping category that shapes your follow-up email.
- Pick Winners With Quick Draws lets you draw the winner on camera when the sale ends.
Frequently Asked Questions
Frequently Asked Questions
You may be attracting the wrong audience. Poor targeting or irrelevant prizes lead to low-quality entries that do not convert. Click to see how better targeting and prize alignment fixes the problem.
Promote a product giveaway with bonus entries for sharing, visiting your store, or browsing specific collections.
Use countdown deadlines on your best Black Friday offers and an exit-intent popup with a last-chance discount to recover visitors who are about to leave without buying.
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How to Set Up Your Black Friday Gift Card Giveaway
1. Start a new Competition
Open your Gleam dashboard, create a new Competition, and give it a name your entrants will recognise, such as "Win a $250 Black Friday Gift Card".
2. Set your prize
Add the gift card as a single prize with one winner. State the value clearly and note how the code will be delivered, because entrants want to know they will receive it before the sale ends.
3. Add your entry actions
Add the eight actions in this template. Make the email action mandatory so every entrant joins your list. ➡ Collect Emails With The Subscribe Action
4. Send entrants to your sale
Add a visit action pointing at your Black Friday sale page and give it two entries. This is what turns a list build into a traffic driver. ➡ Set Up A Visit Action
5. Ask how they will use it
Add the multiple choice question and replace the default categories with your own. Keep it to five or six options. ➡ Ask An Entry Question
6. Turn on referral entries
Give referrals three entries each so sharing carries real weight against the single-entry actions. ➡ Set Up Referral Entries
7. Reward your existing list
Add a secret code worth three entries and hide it in your pre-sale email. ➡ Add A Secret Code Action
8. Connect your email platform
Link Klaviyo, Mailchimp or whichever platform you use, so entries sync as they arrive rather than waiting on an export. ➡ Connect An Integration
9. Install it on your page
Embed the campaign on your Black Friday landing page and link to it from your navigation and pre-sale emails. ➡ Add Your Giveaway To A Page
10. Draw your winner
When the sale ends, run the draw and announce it. Drawing on camera builds trust for next year's campaign. ➡ Pick Winners With Quick Draws
Help
Run a Black Friday gift card giveaway that grows your email list before your sale opens. A gift card costs nothing to ship and appeals to every shopper, so you collect more entries, learn what each one wants to buy, and send them straight to your deals.