Black Friday Price Lock Reward Template

High ticket items are the hardest thing to sell on Black Friday. The discount has to be big enough to matter, the shopper has already been comparing prices for weeks, and the decision usually happens somewhere other than your store.

This template moves that decision forward. Shoppers work through every action to unlock a code that locks in your Black Friday price before the sale opens, so they commit to you early instead of shopping around on the day. Along the way they tell you which model they own now and which accessories they want, which is the upsell written for you. Our Black Friday Promotion Guide covers how this fits alongside the rest of your sale.

Template Benefits

• Capture high intent buyers weeks before they start comparing prices elsewhere.
• Gate the reward behind every action, so each unlock represents real engagement rather than a click.
• Learn which model each shopper owns now, which tells you who is due an upgrade.
• Learn which accessories they want, which is your attach rate strategy handed to you.
• Build a list of people who have effectively pre-committed to a purchase, not just to a prize.
• Control your exposure with claim limits and expiry, so the offer never runs away from you.

Best Use Cases

• Electronics and appliance retailers selling items where the price is the whole decision.
• Stores launching a flagship product into the Black Friday window.
• Brands whose customers research for weeks and buy in a single session.
• Retailers with limited stock on a hero item who want demand visible before the day.
• Businesses that want attach rate data before they build the bundle.
• Any merchant losing high ticket sales to competitors on Black Friday itself.

Recommended Actions

• Subscribe to a Newsletter, Make this mandatory so every participant joins your Black Friday list before anything else.
• Watch a Video, Show the product properly, which matters more on a high ticket item than on anything else you sell.
• Answer a Question, Ask which model they own now using single choice, so you can tell an upgrade from a switcher.
• Answer a Question, Ask which accessories they want using multiple choice, which gives you the attach list.
• Visit a Page, Send them to the product page so the item is in front of them while they decide.
• Visit Instagram Profile, Grow your following from the same campaign.
• Comment on Instagram, Extend reach beyond the widget and build visible interest around the launch.
• Share on X, Let participants share directly, with no dependency on anyone else completing an action.
• Like a Facebook Page, Add a second social channel without adding friction.
• Bonus Action, Set this last with Actions Required, so the price lock code stays hidden until everything above is finished.

Official Gleam Resources

• Set Actions Required, Lock the final action until a set number of others are complete, which is what forces the full sequence.
• Configure Your Reward, Set unique codes, expiry and claim limits so the offer stays inside your margin.
• Understand Reward Coupons, See how coupon delivery works before you commit stock to the campaign.
• Set Up Post-Redeem Display, Show the code the moment it unlocks and restate exactly what it locks.
• Connect Your Email Platform, Sync participants into Klaviyo, Mailchimp and more as they complete.

Frequently Asked Questions