Use this Referral Rewards template to build awareness and grow your customer base by offering referral discounts to users who sign up and refer friends.
Use this Referral Rewards template to build awareness and grow your customer base by offering referral discounts to users who sign up and refer friends.
Run a simple two-step flow where users join your mailing list, share referral links, and unlock rewards once their referred friends sign up as well.
This campaign is designed to turn every new subscriber into a promoter. By combining referral rewards with email capture, you create a lightweight customer referral program that boosts word of mouth and fills your list with fresh, excited leads.
Sign Up To Mailing List — Capture email addresses so you can add customers to your list and deliver referral rewards via email.
Refer A Friend — Let users share unique referral links; once a referred friend signs up, the original customer becomes eligible for the reward.
Gleam creates unique referral links and tracks new entries tied to each participant. Click to expand and learn how viral sharing is measured.
Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals.
A referral contest rewards users for inviting others to enter. More shares = more chances to win. Click to explore how referral contests drive viral traffic and leads.
Templates
Start from this template to launch your referral rewards campaign quickly.
➡ Rewards Templates
General
Name the campaign, define how many referred friends are needed for each reward, and configure Terms and Conditions and fraud controls.
➡ General Settings
User Details
Collect email as a required field so you can send rewards, referral updates, and future offers to participants.
➡ User Details
How to Redeem (Actions)
Add the Subscribe action as Step 1 and the Viral Share action as Step 2, then configure referral tracking so rewards only unlock when a referral signs up.
➡ How to Redeem
Reward (Coupon Delivery)
Set up referral discounts or other rewards that unlock once the referral criteria are met, and define claim limits and expiry rules.
➡ Configure Reward
Post-Redeem
Enable the Default Redemption Email so rewards are delivered asynchronously via email once referrals convert, and clearly explain this in your success messages.
➡ Post-Redeem Options
Install & Promote
Publish where potential and existing customers will see and share your referral rewards.
Run in a Tab — Use a dedicated page that explains your customer referral program and rewards.
URL/iFrame — Share a direct campaign link from newsletters, post-purchase pages, and social media.
Embed on Your Site — Place the widget on account, thank-you, or loyalty hub pages.
QR Code — Add QR codes to packaging or in-store materials so shoppers can join and refer on the spot.
Linktree — Feature the referral rewards link in your bio so loyal customers can refer friends from any platform.
Use this Referral Rewards template to build awareness and grow your customer base by offering referral discounts to users who sign up and refer friends.