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Referral Rewards Template

Use this Referral Rewards template to build awareness and grow your customer base by offering referral discounts to users who sign up and refer friends.

Run a simple two-step flow where users join your mailing list, share referral links, and unlock rewards once their referred friends sign up as well.

This campaign is designed to turn every new subscriber into a promoter. By combining referral rewards with email capture, you create a lightweight customer referral program that boosts word of mouth and fills your list with fresh, excited leads.

Make Your Referral Rewards Clear And Fair
  • Explain exactly how many referred friends are needed to unlock each reward.
  • Remind users that rewards are delivered via email after their referral completes signup.
  • Encourage sharing across social media, messaging apps, and email for better reach.
  • Highlight that loyal customers can earn multiple rewards over time by repeating the process.

Template Benefits

  • Use referral rewards to turn signups into a scalable customer referral program.
  • Offer referral discounts that motivate users to invite referred friends who fit your target audience.
  • Grow your mailing list with referred customers who already trust the recommendation.
  • Reward customers with coupons, free products, or other referral incentives that drive initial purchases.
  • Support long term customer retention by giving rewards customers can earn again and again.

Best Use Cases

  • E-commerce brands that want to grow their subscriber list and drive first purchases through referral discounts.
  • SaaS or membership businesses rewarding loyal customers who refer friends into trials or plans.
  • Local businesses and restaurants encouraging word of mouth and repeat visits.
  • Product launches that benefit from early customers sharing with friends and followers.
  • Any brand wanting a simple, trackable referral process that runs alongside existing marketing.
  • Sign Up To Mailing List — Capture email addresses so you can add customers to your list and deliver referral rewards via email.

  • Refer A Friend — Let users share unique referral links; once a referred friend signs up, the original customer becomes eligible for the reward.

Frequently Asked Questions

How Do I Track Referrals In A Giveaway?

Gleam creates unique referral links and tracks new entries tied to each participant. Click to expand and learn how viral sharing is measured.

What Are The Main Types Of Referral Programs?

Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals.

What Is A Referral Contest?

A referral contest rewards users for inviting others to enter. More shares = more chances to win. Click to explore how referral contests drive viral traffic and leads.

Can I Reward Referrals With Discounts?

Yes. You can use referral discounts as referral rewards to motivate sharing, convert referred friends, and grow a qualified customer base. Set clear thresholds, verify signups, and deliver rewards automatically for smooth, scalable growth.

Can I Run A Referral Program With Gleam Rewards (Without Extra Software)?

Yes. You can launch a simple customer referral program with Gleam Rewards—no separate tool required. Gate opt-in, generate referral links, and issue referral discounts when referred customers complete signup.


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How to Set Up the Referral Rewards Template

  1. Templates
    Start from this template to launch your referral rewards campaign quickly.
    Rewards Templates

  2. General
    Name the campaign, define how many referred friends are needed for each reward, and configure Terms and Conditions and fraud controls.
    General Settings

  3. User Details
    Collect email as a required field so you can send rewards, referral updates, and future offers to participants.
    User Details

  4. How to Redeem (Actions)
    Add the Subscribe action as Step 1 and the Viral Share action as Step 2, then configure referral tracking so rewards only unlock when a referral signs up.
    How to Redeem

  5. Reward (Coupon Delivery)
    Set up referral discounts or other rewards that unlock once the referral criteria are met, and define claim limits and expiry rules.
    Configure Reward

  6. Post-Redeem
    Enable the Default Redemption Email so rewards are delivered asynchronously via email once referrals convert, and clearly explain this in your success messages.
    Post-Redeem Options

  7. Install & Promote
    Publish where potential and existing customers will see and share your referral rewards.
    Run in a Tab — Use a dedicated page that explains your customer referral program and rewards.
    URL/iFrame — Share a direct campaign link from newsletters, post-purchase pages, and social media.
    Embed on Your Site — Place the widget on account, thank-you, or loyalty hub pages.
    QR Code — Add QR codes to packaging or in-store materials so shoppers can join and refer on the spot.
    Linktree — Feature the referral rewards link in your bio so loyal customers can refer friends from any platform.

Pro
Referral Rewards Template

Use this Referral Rewards template to build awareness and grow your customer base by offering referral discounts to users who sign up and refer friends.

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