Encourage customers to leave you testimonials by offering discount codes for your store.

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Testimonial Coupon Reward Template

Encourage customers to leave you testimonials by offering discount codes for your store.

Testimonials create powerful social proof that helps a potential customer evaluate your product or service, while the discount nudges satisfied customers to purchase again.

Collect a high-quality customer testimonial (short quote, rating, or story) → reveal the coupon → follow up by email to convert interest and showcase testimonials across product pages and social media posts.

Get More, Better Testimonials

Ask one clear prompt: specify what to cover (problem, result, recommendation) to improve quality
Show examples: include 2–3 good testimonial snippets to guide tone and length
Close the loop: thank contributors and highlight where their testimonial may appear
Track results: tag responses by product or service to link feedback to sales impact

Optimization Tips

Place the widget on post-purchase and account pages to capture fresh customer experience.
Limit fields to keep friction low; use one optional question for deeper context.
Rotate prompts (e.g., setup, support, outcomes) to build varied types of testimonials.

Template Benefits

Increases submission rates with a clear, immediate coupon incentive.
Captures quote-ready content to influence future customers and improve conversion.
Surfaces actionable insights to enhance customer service and onboarding.
Builds an owned audience for reviews, case studies, and launches.
Connects testimonials to revenue via redemption and attribution data.

Best Use Cases

Post-purchase flows asking for a short quote and rating.
Campaign landing pages seeking stories for case studies.
Service recovery offers that turn unhappy moments into positive experiences.

Recommended Actions

Answer a Question — Gather structured quotes at scale, guide quality with prompts, and attribute testimonial influence on sales without adding friction.

Official Gleam Resources

Customer Testimonials — Proven ways to capture, curate, and deploy testimonials that drive conversions.
Survey Guide — How to design questions that produce clear, comparable insights.
E-Commerce Coupons — Incentive strategies that lift sales without eroding margins.

Help

See all

How to Collect and Use Customer Testimonials

How to Run a Survey With Gleam

How to Give Out E-Commerce Coupons

Similar Templates

See all

E-Commerce Coupons

Email Signup Coupon

Free Sample Reward

Shopify Coupon Widget

Shopify Retention Coupons

Customer Feedback Rewards

How to Set Up the Testimonial Coupon Reward

Templates
Start from this template to launch a testimonial-for-coupon flow quickly.
➡ Rewards Templates
General
Name the campaign, set optional dates, add Terms & Conditions, language, and fraud level.
➡ General Settings
User Details
Collect email for coupon delivery and follow-ups; add optional fields (e.g., order ID) if needed.
➡ User Details
How to Redeem (Add Your Testimonial Prompt)
Add Answer a Question as the required action. Provide a clear prompt (e.g., “What problem did this solve?”), and set minimum/maximum character guidance to ensure a good testimonial.
➡ How to Redeem
Reward (Coupon Delivery)
Choose Coupon/Code and paste a single code or multiple unique codes; optionally Redirect to a page with the discount applied (where supported). Configure claim limits and expiry to guide urgency.
➡ Configure Reward
Post-Redeem
Reveal the coupon in-widget and send a confirmation email that thanks the customer and sets expectations for possible publication.
➡ Post-Redeem Options
Library (Optional)
Store brand assets and “testimonial example” images for reuse across pages.
➡ Rewards Library
Install & Promote
Publish where your audience already engages to maximize submissions:

Run in a Tab — Dedicated hosted page for a focused testimonial-for-coupon flow.
URL/iFrame — Share a direct URL or embed via iframe on partner/community sites.
Embed on Your Site — Place on order confirmation or product pages to boost participation.
QR Code — Add to packaging or receipts for quick, in-moment responses.
Linktree — Add to your social bio to collect testimonials from mobile visitors.

Frequently Asked Questions

A customer testimonial is a written or recorded review from a satisfied customer that highlights their experience. Expand to see why testimonials help boost conversions and trust.

Use a form or campaign widget to collect written or video testimonials from satisfied users. Click to see how to collect customer testimonials using Gleam.

Testimonials boost brand credibility and increase conversions by providing trusted, real-world experiences. Tap to explore why testimonials are a marketing must-have.

Video testimonials and detailed quotes with real names and faces convert best. Call to action: Click to explore what types of testimonials build the most trust.

YouTube is the best option for collecting testimonials. Click to see how Gleam supports easy video URL submissions and UGC curation.

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