Improvements to Capture Campaign Data

As part of our initiative to improve Gleam Capture's campaign reporting, we are gradually introducing some enhancements to the Captures dashboard, and reconstructing Capture visitor & lead data to contain more useful data points to help you make better marketing decisions on your website.

We have also created brand new documentation for Capture Data.

For Click Captures, the Leads tab will now be replaced by the Actions tab, which contains a list of all visitors who interacted with the Click Capture campaign.

Since Click Captures do not have named users, the Leads tab did not report any user data. Although this was the expected behaviour, our Capture customers couldn't access any other information relating to the clicks.

The new Actions tab will allow you to see where & when the click was from. You can also filter the Actions report with a custom date range.

Furthermore, under the Events tab in Reporting, you'll be able to see the number of visitors who dismissed your Capture, or if they clicked on 'No, Thanks' at the second step of a Two-Step Capture.

Note that there are no changes to data & reporting for Email Captures & Coupon Captures.

To learn more about the different variations of Reporting for all Capture types, check out our new documentation for Capture Data.