Product Giveaways to Promote Your Online Store

Looking to boost traffic, grow your audience, or drive more conversions? Product giveaways are one of the most effective ways to promote your online store and build brand awareness across social media.

From small businesses to Amazon giveaways, these campaigns help you select the item, engage your target audience, and create momentum around your promotional giveaways. Whether you’re launching a new ecommerce website or promoting your bestsellers, this blog category offers proven strategies for getting your promotional product in front of more people.

Showcase Your E-Commerce Community With Carousels

Find out how you can show off photos from your community with stylish carousels.

Ahron is Product Manager at Gleam.
Ahron Burstin · 2 min read
Learn the best ways to use user-generated content in your marketing.

How To Use User-Generated Content In Your Marketing

Everything you need to know about using user-generated content to take your marketing to the next level.

Ahron is Product Manager at Gleam.
Ahron Burstin · 10 min read
Boost Facebook engagement with comment contests and random winner selection.

Random Comment Picker For Facebook Contests

Check out the easiest way to pick random winners for your next Facebook comment contest.

Ahron is Product Manager at Gleam.
Ahron Burstin · 3 min read

How to Grow Your Online Store This Spring With Gleam

No matter how you want to drive growth this spring, Gleam's got you covered.

Ahron is Product Manager at Gleam.
Ahron Burstin · 3 min read

Introducing Facebook Mobile Tab Smart Links

Facebook Tabs don't work on mobile devices, but Gleam campaigns do.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 2 min read
Learn how to run effective Amazon giveaways with Gleam's easy-to-use platform and features.

What Happened to Amazon Giveaways? How to Use Gleam to Grow Your Store

Find out everything you need to know to create, run and promote awesome Amazon Giveaways.

Ahron is Product Manager at Gleam.
Ahron Burstin · 4 min read
Learn how to increase customer retention.

Drive Customer Retention With Post Checkout Coupons

Find out how you can use coupons and discount codes to boost customer retention.

Ahron is Product Manager at Gleam.
Ahron Burstin · 2 min read
Learn how to use tiered coupons to drive more sales.

Drive More Actions With Tiered Coupons Codes

Looking for a smarter way to engage customers and increase sales? Learn how to create tiered coupon codes using Gleam Rewards. Discover how offering escalating promo codes and limited-time discounts can turn visitors into loyal customers, boost your average order value, and build long-term loyalty — all without heavy discounting. Perfect for eCommerce brands looking to drive meaningful results.

Helena Ng · 5 min read
Learn how to promote your Black Friday sale.

How To Promote Your Black Friday Sales With Gleam

Promote your deals and drive more sales this Black Friday with Gleam.

Ahron is Product Manager at Gleam.
Ahron Burstin · 5 min read

Promoting Your Podcast With Contests

Take a look at how you can use contests to encourage listens, drive subscriptions and grow your podcast.

Ahron is Product Manager at Gleam.
Ahron Burstin · 8 min read

Convert Product Hunt Users With Exclusive Welcome Offers

Use this simple tactic to convert website visitors into subscribers and customers.

Ahron is Product Manager at Gleam.
Ahron Burstin · 2 min read

Using Countdown Timer Bars & Popups to Create Urgency

Find out how you can use countdown timer bars and popups to build urgency and drive sales.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 3 min read
Learn how to increase E-Commerce sales.

10 Ways To Grow Your E-Commerce Sales Using Gleam

Got an E-Commerce store? Then you'll need these 10 Gleam tips to grow your sales.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 7 min read
Learn how to drive engagement on Facebook without buying likes.

Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

Buying Page Likes may seem like an appealing strategy, but it's not worth it in the long run. Here's what you should do instead.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 18 min read
Learn how to create effective discount popups.

Popup Ideas to Grow Sales and Collect Emails

Find out how to easily create discount popups for E-commerce, and all the best ways you can put them to use.

Ahron is Product Manager at Gleam.
Ahron Burstin · 5 min read
Learn how to grow your list and drive sales with an Instagram bio welcome offer strategy.

How to Build an Instagram Welcome Offer: Grow Your List & Drive Sales From Instagram Bio Traffic

Use this easy tactic to drive E-commerce visits and generate sales from Instagram.

Ahron is Product Manager at Gleam.
Ahron Burstin · 4 min read
Learn why exit intent popups boost conversions and how to set one up fast with Gleam.

Why Exit Intent Popups Are Awesome (And How To Set One Up In 5 Minutes)

Learn step by step how to imeplement an Exit Intent opt-in form on any website.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 6 min read
Discover 50+ proven ways to grow your business using Gleam’s powerful marketing tools and templates.

50+ Growth Marketing Ideas Using Gleam.io

See 50+ inspiring ways that our customers have used various Gleam apps to grow their business, reach their target audience and drive more sales.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 18 min read
Learn how to run a Goodreads giveaway.

Goodreads Giveaways - Everything Authors Need to Know

Find out everything you need to know about running successful Goodreads Giveaways.

Ahron is Product Manager at Gleam.
Ahron Burstin · 8 min read
Learn how to leverage social proof.

Leverage On Social Proof: Create A Social Media Wall For Live Displays

Show off a curation of your best social media content on any live display with Gleam's Gallery app.

Helena Ng · 8 min read
Learn how to run Facebook giveaways legally and drive audience growth with compliant contests.

Facebook Promotion Guidelines

Keep up to date with the latest changes to the Facebook Promotion Guidelines.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 6 min read

Using Coupons to Drive Sales From Contest Entrants

Use this simple tactic to convert contest entrants into customers and drive sales with your next campaign.

Ahron is Product Manager at Gleam.
Ahron Burstin · 2 min read
Learn how to run a successful Spotify pre-save campaign to boost early listens and engagement.

How to Boost Your Spotify Listens With Pre-Save Campaigns

Find out how you can boost your Spotify streams by running a pre-save campaign with Gleam.

Ahron is Product Manager at Gleam.
Ahron Burstin · 10 min read
Learn how Gleam.io helps businesses grow through competitions, rewards, galleries, and popups.

Gleam.io - The Growth Marketing Platform

Gleam is a marketing platform that helps you run campaigns that help users engage and promote your business.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 5 min read
Easily and fairly pick random winners from YouTube comments to boost engagement and run successful giveaways.

Random Comment Picker For YouTube Giveaways

Check out the best way to run YouTube giveaways and randomly pick winners from your comments.

Ahron is Product Manager at Gleam.
Ahron Burstin · 5 min read
Learn how to run a giveaway on your blog.

How to Run a Successful Blog Giveaway

Running a blog giveaway is one of the most effective ways to build your email list, boost brand awareness, and increase engagement.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 6 min read

Triggering Opt-in Forms Based on CSS Selectors

Trigger opt-in forms based on the presence or contents of CSS Selectors on your page.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 1 min read

How Our Customers Sell More Products With Incentivized Coupons

Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.

Helena Ng · 15 min read
Learn how to announce new updates or features.

Announce Product Updates Or New Features In Your Web App (In 5 Minutes!)

Take 5 minutes to customise a notification banner for your product updates or feature announcements 😎

Helena Ng · 5 min read
Learn how to launch, promote, and drive entries for a successful Instagram photo contest.

How To Run An Instagram Photo Contest

Everything you need to know to run and pick winners for your own powerful Instagram photo contest.

Ahron is Product Manager at Gleam.
Ahron Burstin · 11 min read
Learn how to effectively use coupons to boost your e-commerce conversions and sales.

Using Coupons to Convert E-Commerce Visitors Into Customers

Take an in-depth look at how you can use coupons to drive sales from E-commerce visitors.

Ahron is Product Manager at Gleam.
Ahron Burstin · 13 min read

Goodbye Facebook Like Gating, Hello Action Gating

Facebook has removed the ability to gate Page Likes, so what alternatives does a Business have?

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 6 min read

Increasing Competition Entries With Tabs, Popups & Capture

See how you can use our other install methods to drive more entries into your contest.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 1 min read

Using Gleam to Drive More Video & Stream Engagement

Learn how to use Gleam to drive more views and engagement on your videos and livestreams.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 1 min read

Collect GDPR Consent On Your Opt-In Forms

Get to know how GDPR laws will affect opt-in forms on your marketing campaigns.

Helena Ng · 6 min read
Learn how to promote an app.

How To Promote Your App With Giveaways

Promote your app more effectively with proven giveaway strategies that boost downloads, drive user engagement, and attract loyal users to your app.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 5 min read
Learn how to announce giveaway winners, boost engagement, and keep your audience excited.

How to Announce Giveaway Winners & Boost Engagement

Check out our top tips for announcing contest winners and re-engaging participants!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Discover the most effective ways to use comment-based giveaways to boost engagement and growth.

Comment-to-Win Giveaway Ideas & How to Pick a Winner

Discover how to run comment-to-win giveaways on Instagram, TikTok, Facebook and more, plus tools to pick winners fairly.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read
Discover the top tools to run engaging giveaways and social media contests effortlessly.

The Best Giveaway & Social Media Contest Tools

Check out our top picks for contest, sweepstakes & giveaway apps and learn to pick the perfect tool for your business.

Helena Ng · 13 min read

Back to School Giveaway Ideas

From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 10 min read

How to Grow Your Business Using Discount Codes

Learn how to use different types of discount strategies to grow your business!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 10 min read

Halloween Giveaway Ideas

Learn how to capitalise on the Halloween excitement with our giveaway and prize ideas!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read

Father's Day Giveaway Ideas

Learn how to run an awesome and engaging Father's Day giveaway campaign!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Check out our summer giveaway ideas.

10 Giveaways Ideas For Your Summer Marketing

Learn how to make the most of summer shopping with a giveaway campaign!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Header image for blog post on Twitter/X giveaway strategies and promotion tips.

7 Ideas For Running a Giveaway on Twitter / X

Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read

A well-executed giveaway can do more than just give away free stuff — it can help you reach potential customers, build your email list, and increase loyalty from the audience you care about most.

Use Gleam to set up giveaways that fit your brand, showcase promotional giveaway items, and drive traffic back to your online store. These ideas are perfect for businesses that want to stand out with full color product promotions, connect with fans on social media, and build trust through engaging campaigns people love.

Whether you're using a website builder or running a custom platform, these tactics are built to help you grow — one entry at a time.

What Is A Product Giveaway And How Can It Help My Online Store Grow?

A product giveaway is a marketing campaign where you offer a free product to boost awareness, attract leads, and increase sales.

Can I Run Amazon Giveaways Using Gleam?

Yes—use Gleam to promote Amazon products by directing users to your Amazon store or listing as part of the giveaway flow.

What Types Of Promotional Giveaway Items Work Best?

Items that are valuable, relevant, and easy to ship—like gift cards, popular products, or brand-exclusive bundles—work best.

How Do I Attract The Right Target Audience to My Giveaway?

Offer relevant prizes and use targeted actions—like visiting your niche landing page or subscribing to a focused email list.

What’s The Best Way to Promote A Giveaway On Social Media?

Use eye-catching visuals, clear CTA copy, and platform-specific posts—then boost reach with Gleam’s viral sharing actions.