Gleam Updates

Action / Entry Method Objective Packs

Pick what you want to achieve and Gleam builds the starting point for you. Entry Method Packs turn your competition goal into a ready-made set of entry methods, taking you from a blank campaign to ready to launch in seconds.

  • Open the new Competition editor and head to How to Enter.
  • Choose your goal: grow your email list, promote an event, pre-launch a product and more.
  • Gleam adds and configures a recommended set of entry methods for that goal.
  • Keep them as they are, or add, remove and tweak actions until the mix is yours.
The How to Enter step showing six suggested Objective Packs

Select See All Objective Packs to browse all 12 ready-made setups, covering everything from launching your first giveaway to promoting your music.

The Objective Packs picker showing all 12 packs

Packs give you a faster starting point without locking you into a template. One click swaps in the whole mix, you can customise any of it at any time, and you can still skip the packs and add entry methods individually, the way you always have.

Giveaway Playbooks: 10 Free Tools to Plan, Fix and Launch

We've launched Playbooks: a free set of interactive tools that turn "how do I run a better giveaway?" into a specific answer in under a minute. No account needed 🎉

Every giveaway comes down to small decisions: which product to use, how to weight your entries, why entries have stalled, whether you're ready to launch. Each Playbook asks you a few quick questions and hands back a plan, a fix or a checklist built for exactly where you're at, grounded in what actually works across thousands of Gleam campaigns. Here's the full set:

Find Your Right Product playbook

Gleam has four products (Competitions, Rewards, Captures and Galleries), and picking the wrong one is the quiet reason a lot of campaigns underperform. If you're not sure whether your goal is to grow an audience, reward loyal customers, capture leads or showcase content, it's easy to default to the wrong tool and then fight it the whole way through.

This Playbook asks you two quick questions about what you're trying to achieve and points you straight to the product built for it. No feature-comparison tables, no second-guessing, just a clear starting point so you set up the right campaign the first time.

Score Your Giveaway playbook

A giveaway can look busy and still not grow anything. Entries trickle in, sharing stays flat, and you're left guessing which part is actually holding you back: the prize, the entry actions, the timing or the way it's being promoted.

Score Your Giveaway grades your setup and shows you exactly what's affecting your results, then gives you the specific fixes that move the needle. You leave with a clear score and a short list of changes to make, not a vague instruction to "make it more viral."

Giveaway Legal Guide playbook

Giveaway rules vary a lot by country and platform (for example they even vary by State in the USA), and getting them wrong is more than a technicality. It can get your promotion pulled, your account flagged, or your winners disqualified. Most people either copy someone else's terms or skip them entirely and hope for the best.

This guide checks exactly what your terms and conditions need to include for where you're running: eligibility, prize disclosure, platform requirements and the clauses you can't leave out. It turns an intimidating legal grey area into a clear checklist, so you launch compliant and protected.

Giveaway Post-Mortem playbook

Most giveaways end and everyone moves straight on to the next thing, which is exactly how the same mistakes get repeated. The lessons are sitting right there in your results, but without a framework it's hard to pull them out and act on them.

The Post-Mortem walks you through a structured debrief of a finished campaign (what worked, what didn't, and why) and turns it into concrete changes for next time. Every giveaway becomes a step up instead of a one-off you forget about.

Your Giveaway Calendar playbook

The best giveaways are planned, not thrown together the week before. Miss the lead time you need for prizes, promotion and approvals and you end up launching flat, or scrambling at the last minute and cutting corners.

This Playbook builds you a dated 12-month plan with planning and launch deadlines already built in around the moments that matter to your audience. You get a realistic schedule you can work backwards from, so nothing important gets rushed or skipped.

Why Is Nobody Entering playbook

There's nothing more stressful than a live campaign that isn't converting. The clock is running, the numbers are flat, and panic-tweaking settings usually makes things worse rather than better.

Answer a few questions about your live giveaway and this Playbook diagnoses the most likely cause (prize fit, entry friction, traffic or timing) and hands you a specific action plan to turn it around while it's still running. Think of it as triage for a campaign that's underperforming.

Optimise Your Entry Actions playbook

Entry actions are where a giveaway either grows or stalls. Offer too few and there's no real reason for people to share; add too many, or weight them wrong, and entrants bounce before they finish.

This Playbook shows you which actions to add for your specific goal and exactly how to weight them, so you reward the behaviour that actually grows your audience (follows, referrals, email sign-ups) without overwhelming people. You end up with a balanced setup that drives real growth, not just empty clicks.

Gleam vs Doing It Manually playbook

Running a giveaway by hand (collecting entries in a spreadsheet, verifying actions, drawing a winner yourself) feels free right up until you count the hours and the risk of getting it wrong. It's the hidden cost most people never add up.

This Playbook lays out exactly what changes when you switch to Gleam: the time you get back, the fraud and manual errors you avoid, and the entry methods you simply can't run on your own. It's an honest side-by-side so you can see where the tool earns its place.

Ads vs Giveaways playbook

Paid ads and giveaways both buy you leads, but at very different real costs, and most people never actually put the two side by side. It's easy to keep pouring budget into ads simply because it's the default.

This calculator works out your true cost per lead for each, factoring in prize, spend and expected results, so you can see which channel gets you more for your budget. You make the call with real numbers instead of gut feel.

Ready to Launch playbook

The moment right before launch is where small oversights turn into live problems: a broken link, a missing rule, an entry method that quietly doesn't fire. By the time you notice, entrants have already hit it.

This Launch Playbook runs a 10-point pre-launch check across the things that most often go wrong and gives you a fix list for anything you're missing. You hit publish knowing your giveaway is set up to succeed, not just hoping it is.

Whether you're planning your first giveaway or rescuing one that's already live, there's a Playbook for exactly where you are right now.

  Explore all 10 Playbooks

Custom Prize Currencies: Set Your Own For Each Prize

Set prize values in whatever currency or unit makes sense for your country or community. You can now use your own custom currency, whether that's GBP, points, gems, credits or something unique to your brand.

  • Open the Prizes step in the competition editor.
  • Enter your prize value.
  • Type a custom code of up to four letters in the currency field.
  • Gleam automatically capitalises your code, so gems becomes GEMS.
  • Your Terms & Conditions automatically update to reflect those currencies.
A prize valued at 500 GEMS in the competition editor

Custom currencies are ideal for gaming communities, loyalty and rewards programs, virtual economies, or anywhere your prize has value outside traditional currencies.

New Free Tool: Flip a Coin

We’ve launched a new Flip a Coin tool you can use instantly — completely free, with no signup and no subscription required.

Every flip uses a true 50/50 random function, with no weighting, no tracking, and no manipulation. It behaves exactly like a real coin toss, just faster and with more skins to make your decision taking fun.

Online coin flip tool showing a gold coin landing on heads with a Flip Coin button underneath

You can control the flip speed, view your Flip History during the session, and switch between multiple Coin Styles, including simple heads or tails, currency coins by country, food decisions, pop culture options, and expressive emoji coins.

Results can also be shared on social media with the same coin style and setup, so everyone sees the exact context of the decision.

Try it here 👉 Flip a Coin

And don't be afraid to check out some of our other tools too:

Categories

Social Auth Improvements

Reliability upgrades to contestant auth including popup-safe flows, improved account state handling, and enhanced session management.

Contestant authentication on your campaigns is now more reliable 🥳

We’ve rolled out improvements to the contestant authentication flow that reduce overall auth-related errors from around 10% to under 1%.

Because the contestant experience matters, this release focuses on removing common points of friction and making sign-in behave more predictably across different browsers and account states.

What’s improved

  • Fewer blocked auth windows: We’ve reduced failures caused by browser popup and auth window restrictions, with safer fallbacks that keep contestants moving.
  • Better handling of unusual account states: Clearer detection and handling for accounts that are suspended or in abnormal statuses, so contestants aren’t left stuck in a confusing loop.
  • Smarter session management: Improved session validation and recovery to prevent silent timeouts and reduce “try again” scenarios during entry.

Why it matters

  • Better conversion rates on Actions with Auth
  • Less friction and fewer retries = less frustration for your users
  • More consistent behavior across devices and browsers

This update is live for all campaigns!

Hide Winners For Live Draws

Hide winner details during live draws or streams. Mask names and contact info while you draw, verify, and contact winners in Gleam.

You can now hide winner information during your winner draws.

When enabled, we blur winner names, emails and location information so you can draw winners on Live Streams, when screen sharing or in front of a live audience without accidentally exposing entrants information to the world.

How it works

  • Toggle Hide winner details on the winners tab to hide any existing winners
  • When drawing new winners you can toggle Hide Winners to automatically blue them as you draw
  • Toggle Hide Winners at any time to reveal the information you need to verify & contact your winners!

Happy drawing 🏆

Quick Draws: Pending and Drawn Tab

You’ll now see a new Pending and Drawn tab when using the Instagram Comment Picker.

This update means you can refresh the page without losing an active draw.

If a draw is still in progress, it will appear under Pending, and once it’s finished you’ll find it under Drawn.

These two tabs make it easier to access draws that are still running and revisit ones you’ve already completed.

Pending item modal displayed inside the Instagram Comment Picker interface
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Pre-Fill Default Social Media Accounts

Pre-Fill Social Media Account Links in your Gleam Campaigns, you can find this under Site Settings.
pre-fill default social media accounts in your Gleam campaigns

You can now save default social media account details on your Gleam site. When you use a social media entry method in any campaign, Gleam will remember your default account and automatically pre-fill those values. Save time on your campaign setup by filling them up in advance.

Users with existing campaigns, this has already been done for you. We pre-filled them for you based on the last social media action that you used in a campaign 😎

You can find default settings in Site > Settings > Default Social Profiles. You can change them anytime.

Quick Draws: Participation Limit Filter

You can now filter for participation on our Instagram Comment Picker tool using the participation limit filter.

Some times you might want to enforce a participation limit per user on an Instagram giveaway. Use this filter to limit the number of times a user can leave comments to count towards their chances of winning. When the filter is disabled, every comment that is entered from the same user stands a chance to be drawn as the winner. When you set a limit, only that number of entries are considered towards the winning draw.

This can help prevent spam entries from the same user.

Participation Limit filter in Gleam Instagram Comment Picker Tool
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Quick Draws: Number of Mentions Filter

You can now filter for winners on our Instagram Comment Picker tool using the number of mentions filter.

Typically Instagram giveaways require participants to leave a comment on their Instagram post and tag 2-3 other people to share the campaign forward. Use this filter to make sure that when you draw an Instagram giveaway winner that they have indeed fulfilled your campaign requirements.

Number of Mentions filter in Gleam Instagram Comment Picker Tool
Categories

Sign Up with Google

You can now sign up for a free account with Gleam using your Google account.

Create a new account using Signup Form on Gleam's website

Join a Group on Facebook Action

We’ve just added Join a Group on Facebook action! This powerful new feature allows you to drive deeper community engagement by encouraging entrants to join your Facebook Group directly from your campaign.

Join a Group on Facebook is available on the Free plan and above for Gleam Competitions.

Follow on Threads Action

Announcing the new Follow on Threads action for Gleam Competitions & Rewards.

We’ve just added support for Follow on Threads action by Instagram as a new social action! You can now grow your Threads audience by encouraging participants to follow you directly through Gleam campaigns.

Tip: Combine this with other Meta actions (like the newly released Follow on Instagram or Like on Facebook to further your social reach.

Follow on Threads is available on the Hobby plan and above for Gleam Competitions.

Comment on Instagram Action

Gleam's new Comment on Instagram action is available on the Free plan and above.

As part of Meta’s recent refresh in promotion guidelines, we’re bringing back one of the most impactful social media actions:

🎉 You can now incentivize users to Comment on your Instagram posts or Reels.

This update is perfect for:

  • 💬 "Comment to Enter" contests
  • 🚀 Boosting engagement on new product posts or launches
  • 🔁 Driving more organic reach with meaningful interactions

Gleam’s Comment on Instagram action is available on the Free plan and above.

Competitions + Coupons = More Engagement

Big news! Competitions just got even more rewarding.

You can now add Coupon Actions directly inside your Competition campaigns — no separate Rewards plan needed.

That means:

  • Easily offer discounts or perks to entrants from your E-commerce store.
  • Incentivize valuable actions by stacking coupons and locking subsequent actions. The more actions completed, the higher the discount claimed.
  • Streamline your campaign setup without juggling multiple plans.

Coupon Actions are now included in Competitions Business plans and above.

Start rewarding your audience today!

  Get Our Giveaway + Coupon Unlock Template

Follow on Instagram Action is Back!

Follow on Instagram action is available again on Gleam Competitions & Rewards.

We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!

After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry—just like many of the world’s top brands and creators.

  • Always include a disclaimer that Instagram is not associated with your promotion. If you're using the default Terms & Conditions provided by us, this is already covered.
  • Avoid engagement bait or deceptive practices.
  • Provide an alternative entry method for those who do not wish to Follow.
  • Monitor for any future updates to Instagram’s policy.

Gleam Competitions: Hobby Plan - Now Available Monthly!

Big News! 🎉

Gleam Competitions is now even easier to access — the Hobby Plan is officially available on a monthly subscription for just $19/month!

Previously, users had to commit to a yearly Hobby plan to take advantage of Gleam’s powerful tools at low pricing. Now, you can dive into contests, giveaways, and audience growth with no long-term commitment.

  • $19 billed monthly — cancel anytime
  • Access all the same Hobby plan features
  • Perfect for creators, small businesses, and indie marketers launching seasonal or one-off campaigns
  Sign Up for Gleam

Subscribe on Messenger Fix

We’ve fixed an issue affecting the Subscribe on Messenger action!

Due to Meta’s deprecation of the Send to Messenger plugin, this action was temporarily broken. We have now implemented a fix, allowing users to once again direct traffic to their Facebook Page on Messenger and initiate conversations with contestants as usual.

Everything should now work smoothly—thank you for your patience!

Follow on Shop Action

We’re excited to introduce a brand-new way to grow your Shop following and boost engagement in your Competitions & Rewards campaigns - the Follow on Shop action!

The Follow on Shop action is avaliable on the Pro plan and above, and allows you to reward users for following your Shop. This is a powerful way for you build a loyal audience, increase visibility, and keep your brand top of mind.

Check out how you can supercharge your campaign:

  • Stack Actions for Greater Impact – Combine Follow on Shop with actions like Visit a Store or Make a Purchase to drive deeper engagement.
  • Boost Brand Loyalty – Use Follow on Shop as part of a tiered rewards system, offering bigger rewards to users who complete other high-value actions.
  • Send Gleam Leads to Shopify – Since Shop is powered by Shopify, you can use our integration to sync leads directly to your Shopify store, making it easier to retarget engaged users and grow your customer base.

Ready to take your Shop presence to the next level?

  Start Shop Campaign
Categories

Instagram API Changes

The Instagram Basic Display API by Meta has been deprecated in December 2024, which means personal Instagram accounts are no longer supported via the official API.

We are unfortunately no longer able to support the following actions:

  • Submit Media > Instagram action
  • Instagram > Select a Photo actions
  • Social media account verification for contestants via Instagram login

We understand that these changes deeply affect customers who are running Instagram photo contests. We are currently experimenting with how you can continue running photo contest campaigns on Instagram. In the meantime, we apologise for the inconvenience.

New Bluesky Actions

We're super excited to announce 5 powerful new Bluesky actions for your Competitions & Rewards: Like on Bluesky, Follow on Bluesky, Repost on Bluesky, Post on Bluesky, and Reply on Bluesky. These features unlock exciting opportunities to deepen engagement, grow your following, boost interaction, and reward your dedicated fans.

  • Like on Bluesky: Drive quick engagement by rewarding users for liking your post. A simple action that helps boost visibility and interaction.

  • Follow on Bluesky: Grow your audience by rewarding users for following you. This is an awesome way to build a loyal, engaged community on Bluesky.

  • Repost on Bluesky: Spread the word by encouraging users to repost your content. This is a super effective way of amplifying your reach and getting your campaign seen by more people.

  • Post on Bluesky: Asking users to post about your campaign is a fantastic way to generate organic buzz and increase brand awareness.

  • Reply on Bluesky: Start the conversation and incentivise users to reply to your posts. This is a great way of increasing interaction and keeping your content in the spotlight.

Here are some ideas on how you can take your Bluesky campaigns to the next level:

  • Stack Actions for Greater Engagement: Combine actions like Follow, Repost, and Reply to reward users for deeper interaction. For example, users can earn entries for following your account and replying to a specific post.

  • Encourage User-Generated Content: Encourage users to Post or Reply with unique content about your brand or campaign. This helps generate authentic buzz and reach new audiences.

  • Tiered Rewards for Engagement: Assign higher entry values to actions that drive more impact. For instance, reposting might earn more entries than simply liking a post, motivating users to go the extra mile.

Ready to take your Bluesky community to the next level?

Use our Bluesky Giveaway template to get started:

  Start Bluesky Campaign

Phone Number Verification + Twilio Integration

We're thrilled to announce a powerful new integration with Twilio, the industry-leading cloud communications platform. This integration unlocks exciting possibilities for your Gleam campaigns, as we release this integration with a new phone number verification feature.

Now, you can require contestants to verify their phone numbers before entering your Gleam campaign, ensuring:

  • Reduced fraud and abuse: Eliminate invalid entries and protect your campaigns from malicious activity.

  • New ways to reach your audience: Reach your real target audience with marketing campaigns, ensuring your messages reach the right people at the right time.

  • Unlock an effective marketing channel: Utilize verified phone numbers to send personalized SMS notifications and reminders, keeping participants informed and engaged throughout your competition.

With Twilio, you can now connect with your Gleam audience in a more meaningful way, allowing you to unlock a new marketing channel and to strengthen user data integrity.

The Twilio integration and phone number verification features are available for Gleam Competitions & Rewards on the Business plan and above.

New Gleam Subscriber Action

We're thrilled to introduce the new Gleam Subscriber Action, a new entry method to incentivize contestants to enter your campaigns and subscribe to future ones.

Running contest & giveaway promotions consistently is one of the best ways we know to grow your subscribers and to snowball your promotion efforts. For instance, here at Gleam we run promotions all year round and offer lots of exciting prizes to capture new audiences.

With the Gleam Subscriber Action, you can incentivize participants to subscribe to your Gleam Subscribers list in exchange for additional entries on your current campaign.

Gleam Verified Giveaways

The Gleam Subscribers list is a pool of all your participants who are already primed and excited to hear about your future campaigns, not to mention readily available to give your promotions a boost.

The Gleam Subscriber Action is available on the Free plan and above, and to utilise your Gleam Subscribers list, you'll need a Business plan to send out promotion emails.

Create entries via our Post API

Unlock new levels of automation and integration with our latest API updates!

We're excited to release new POST methods for our apps, allowing developers to streamline entry creation for Gleam via API:

With our new POST API, you can effortlessly gamify user actions in your app, automating entries without manual spreadsheets or complex workflows. Create new custom actions outside of Gleam's widgets and seamlessly integrate Gleam with your apps, websites, and systems. Add entries in real-time as users interact with your platform, ensuring a seamless experience that keeps both your app and Gleam in sync.

The Gleam API is available on Premium plans.

Want to start integrating but don't know where to start? Here are some ideas we have for our customers:

  • E-Commerce: Automatically create Competition or Reward entries when customers make a purchase.

  • Loyalty Programs: Automatically award Competition entries for customer actions like referrals or reviews.

  • Mobile Apps: Trigger Reward entries based on in-app actions or achievements.

  • Events: Create Capture entries automatically when attendees complete certain actions, like RSVPing or checking in.

New Timed Bonus Action

We're excited to announce our new Timed Bonus Action actions for your Competitions.

The Timed Bonus Action allows you to award exclusive bonus entries to users who enter your campaign during a designated time period. This is an outstanding way to create a sense on urgency and drive more visitors to your contests and giveaways.

You can even require users to complete other actions to unlock your timed bonus entries, increasing engagement and boosting campaign entries.

Ready to take your giveaways to the next level?

Use our powerful giveaway template to get started:

  Run New Giveaway

Featured Public Giveaways & Contests

Today we've launched our first version of Public Giveaways - a way for Gleam to showcase some of the best giveaways from customers on a monthly basis.

Our plan is to iterate on this idea to eventually bring together an ecosystem that unites brands and consumers together in a way that is both unique & rewarding.

If you're interested in having your campaign featured please contact Support, you must have run at least 1 campaign with the winners announced and prize verified to qualify. Please note we cannot feature every campaign we receive but you will receive a reply if selected.

Improved Phone Number Field for User Details Form

We have improved the phone number field to allow users to pick their country code using a dropdown. You no longer need to validate the field using regex, and we'll pre-select the country code based on the user's location.

Phone number field in user details form for Gleam Competitions

New Discord Actions

We're thrilled to announce 2 powerful new Discord actions for your Competitions & Rewards: Discord Server Boost and Discord Server Role. These features unlock exciting possibilities for deeper community engagement and rewarding your most dedicated members.

  • Discord Server Boost: Motivate your community to Boost your server by rewarding them with Competition entries! This incentivizes members to come together and unlock performance boost and new features, which directly translates to a more vibrant community.
  • Discord Server Role: Recognize and reward your loyal supporters! Grant Competition entries to users with specific server roles. This allows you to create exclusive experiences for dedicated members and incentivize them to participate in specific server activities, such as verifying their identity, becoming a paid customer, becoming an affiliate, etc.

Here are some ideas on how you can take your Discord campaigns to the next level:

  • Multiple Server Rewards: Run Competitions where users can earn entries for joining multiple Discord servers you manage. This can be a great strategy for organizations with various sub-communities.
  • Create Entry Tiers with Roles: Assign different entry weights to different Discord server roles. For example, moderator roles might unlock more entries compared to standard roles.

Ready to take your Discord community to the next level?

Use our Discord Giveaway template to get started:

  Start Discord Campaign

Changes to Facebook Imports

Due to recent API changes from Facebook, the Facebook Post to Page import source will now be replaced with Facebook Page Mentions.

This change will affect Competition users who are importing Facebook Posts as entries, or Gallery users who are importing images or videos posted on their Facebook Page to a gallery.

The replacement feature allows you to import Facebook posts which mention a specific Facebook page you manage. You can also filter posts based on specified hashtags.

This means that rather than having Facebook users post on the Facebook Page you manage, from now on they will have to mention your Page and post on their own feed. Then, you can import these posts automatically to Competitions or Galleries as usual.

Improved Share on LinkedIn Action

We've made the Share on LinkedIn action easier to set up in the admin interface. It is also more intuitive for contestants to share your campaign to their LinkedIn Feed.

The Share on LinkedIn feature is great for getting users to share about your Gleam campaign on LinkedIn. It could also be used for custom URLs, such as a new blog post, a new product line, or an upcoming event.

Users will need to write a post on their LinkedIn feed to share your link. You can provide instructions & examples to help them.

To get a feel for how it works, have a play with the demo below:

Share on LinkedIn action remains available on the Business plan and above.

New Kick Action

The new Kick Action allows you to grant entries to users who follow your Kick channel.

You can pair this action with a Secret Code action to grant bonus entries to loyal Kick subscribers. You can do this by messaging paid subscribers a special secret code they can enter to gain the extra entries.

The Follow on Kick action is available on the Hobby plan and above for Gleam Competitions, and Pro plan and above for Gleam Rewards.

Add to Calendar Action

The Add to Calendar action is now available on the Pro plan and above for Competitions & Rewards.

This action allows you to create a calendar event which then prompts the user to save it to their preferred Calendar app. We support iCal, Google Calendar, Apple Calendar, Microsoft Outlook Calendar, and Outlook on the web.

Here are some ideas on how to use Add to Calendar:

Boost Participation: Encourage users to save Competition deadlines and event reminders directly to their calendars with a single click. This increases the likelihood of them participating and staying engaged throughout the entire Competition lifecycle.

Streamline User Experience: Offer a seamless and convenient way for users to stay informed about critical dates and events straight from their own calendar. For example, the launch date of a sales campaign, or the closing date for submission.

Watch a Video Action

The new Watch a Video action allows you to incentivize engagement with your video content directly within your contests, increasing reach and fostering deeper connections with your audience.

  • Boost video views: Encourage participants to watch your videos, whether it's a product demo, a behind-the-scenes look, or an exclusive announcement.
  • Drive user engagement: Motivate viewers to actively watch your content with autoplay

Here's how you can use the new Watch a Video action:

  • Promote new video releases: Generate excitement around your latest videos by offering bonus entries for watching them.
  • Gather feedback: Include a survey at the end of your video using the Question action to gather valuable insights from viewers.

The Watch a Video action is available on the Business plans and above for Competitions & Rewards.

Fraud Filter Levels

You can now manually adjust a campaign's fraud filter levels on the Business plan and above.

Tired of the tradeoff between security and flexibility? Our new fraud filter options keep your giveaways safe, but sometimes, you know your audience best. Now, you can fine-tune your defense while still attracting real, engaged participants.

Adjust filter intensity based on the specific giveaway, your audience, and your comfort level. If you know your participants well, you can loosen the filter for a smoother entry experience.

Select an individual campaign's fraud filter levels based on your preference

And remember, you can still see exactly what actions are flagged, manually review suspicious entries, and make informed decisions.

Fraud level settings are available on the Setup tab of each campaign.

Beehiiv Integration for Competitions, Rewards & Captures

You can now use Gleam campaigns to grow your newsletter audience on Beehiiv.

Our new integration allows you to seamlessly send Competitions, Rewards, or Capture users to Beehiiv so you can focus on growing your publication.

The Beehiiv integration is available on all Pro plans.

Block Users from Entering Campaigns

You can now block certain users from entering all your Gleam campaigns with a click of a button. This feature gives our customers the flexibility to stop known spammers or compers from entering their campaigns.

The Block User feature is applied at the Site level, which means blocked users cannot access Competitions or Rewards belonging to the same Site.

Block User is available on the Actions / Entries tab, or the Users tab for all campaigns.

Customers on all paid plans will be able to access this feature.

New Subsribe to Substack Action

The Subscribe to Substack action is now available on the Hobby plan and above for Gleam Competitions, and on the Pro plan and above for Gleam Rewards.

Grow your Substack audience by incentivizing signups with your Gleam campaign. Users can now subscribe to your newsletter on Substack to earn entries.

The Substack signup form is embedded in your Gleam widget for users to take instant action, which then redirects them to your Substack page to complete the signup process.

The Subscribe to Substack action also supports newsletters hosted on a custom domain.

Login with Apple ID

Requiring users to login before entering your Gleam campaign is a useful tactic to minimise fraudulent entries. We've launched a new login method that allows users to login using their Apple ID.

Login with Apple is available under your campaign's User Details tab.

New Features for GA4, TikTok, Goodreads, and more

This month, we're excited to announce new features & updates on the Gleam platform 🎁

New integration: Google Analytics 4

Google Analytics 4 (GA4) is replacing our Google Analytics integration, which will stop processing data on July 1st, 2023.

We have updated our integration to support the latest version of Google Analytics. To keep tracking your campaigns, you'll need to enable the new Google Analytics 4 Integration in your Site SettingsIntegrations.

You'll also need to set up custom dimensions to access Gleam events in your GA4 account.

GA4 Integration is available on the Business plans for Competitions, Rewards, or Captures.

New feature: Contestant verification for the Gleam widget

You can now require entrants to verify their email before logging into your Gleam widget. This will help maintain high quality leads for your campaigns.

To enable this feature, go to any Competitions or Rewards campaign and check Verify user email before actions in the User Details tab. Entrants will receive a 4-digit code from Gleam to enter into your widget.

Email Verification is available on the Business plans for Competitions or Rewards.

New feature: Follow on TikTok Action

You can now grow your TikTok followers with the new Follow on TikTok action.

Follow on TikTok action is available on the Hobby plans for Competitions or Rewards.

New Feature: Goodreads Add to Shelf Action

Authors on Goodreads can now promote their book by asking users to add a book to their 'Want to Read' shelf in Goodreads.

Goodreads Add to Shelf action is available on the Hobby plans for Competitions or Rewards.

We also published a new blog post for our Goodreads authors:

New blog post: Run Successful Goodreads Giveaways
  Run Successful Goodreads Giveaways

Improvements for Instagram Stories

Instagram Stories imported from your Instagram Business account will now be displayed in a carousel if they are posted within the same day. This allows you to display Instagram Stories with better context if they are promoting the same campaign on a particular day.

The carousel mode also resembles Instagram's design so that users can feel familiar while interacting with your Gallery.

The Instagram Stories posted on the same day can still be moderated individually. If the first Story imported for a particular day is rejected, the next approved Story will take its place in the carousel.

Improvements to Capture Campaign Data

As part of our initiative to improve Gleam Capture's campaign reporting, we are gradually introducing some enhancements to the Captures dashboard, and reconstructing Capture visitor & lead data to contain more useful data points to help you make better marketing decisions on your website.

We have also created brand new documentation for Capture Data.

For Click Captures, the Leads tab will now be replaced by the Actions tab, which contains a list of all visitors who interacted with the Click Capture campaign.

Since Click Captures do not have named users, the Leads tab did not report any user data. Although this was the expected behaviour, our Capture customers couldn't access any other information relating to the clicks.

The new Actions tab will allow you to see where & when the click was from. You can also filter the Actions report with a custom date range.

Actions Tab on Gleam Capture campaign

Furthermore, under the Events tab in Reporting, you'll be able to see the number of visitors who dismissed your Capture, or if they clicked on 'No, Thanks' at the second step of a Two-Step Capture.

Events tab on Gleam Capture campaign

Note that there are no changes to data & reporting for Email Captures & Coupon Captures.

To learn more about the different variations of Reporting for all Capture types, check out our new documentation for Capture Data.

See Wins in Contestant Profile

You can now see Winner details from a Contestant's profile.

Facebook Tab Install Deprecation

Following the deprecation of Facebook Pages Custom Tab API, we will no longer be able to support installing Competition campaigns or Gallery campaigns on a Facebook tab.

As an alternative, you can continue to link Competition campaigns on Facebook using your hosted landing page or host it on your own website to own your traffic.

Gallery Templates Are Now Available

We have a brand new library of powerful Gallery templates available for all Gleam users to browse and try.

Browse Gleam Gallery Templates

Collect, curate and display social media content on your website with stylish Gallery widgets. Create social media walls, hashtag campaigns, social media feeds, photo contest galleries and so much more with our templates.

Showcase exciting content from Instagram, Twitter, Facebook, YouTube and more using #hashtags, @mentions and your own feeds. It's the perfect way to engage website visitors, showcase your community, build trust and drive action.

If you don't have a Gallery plan yet, you can even test out all our templates for free before committing to a subscription.

Check them out today by navigating to Galleries on your Gleam dashboard, and don't forget to leave us feedback & suggestions so we can continue to build more templates for you!

Categories

We Now Support Instagram Reels Import

Instagram Reels API has been released on the Instagram platform, which means we can now query for Reels while selecting media from Instagram Accounts, or from #hashtags.

This new import source is available for our following apps:

  • Submit Media for Competitions & Rewards: Entrants can select Reels from their account to submit to your campaign. Available on the Competitions Pro plan and above.
  • Import Action for Competitions: You can now import Reels from entrants to enter your Competitions, for example, while running video contests. Available on the Competitions/Rewards Pro plan and above.
  • Instagram Import Source for Galleries: You can now import Reels into your Galleries using the profile, mentions, and #hashtag import sources for Instagram. Available on all Gallery plans.

Crypto Wallet Address Action

The new Crypto Wallet Address action is now available on the Pro plan and above.

You can use the Crypto Wallet Address action to ask users to provide their cryptocurrency wallet address to gain campaign entries. This allows you to easily run Airdrops and other campaigns where winners receive cryptocurrency.

Cookieless Campaign Entry

Cookieless mode allows contestants to enter your Competitions or Rewards campaign on devices with third-party cookies disabled.

This feature will be useful to contestants entering from in-app browsers, which will usually be the case if they click through from Safari on iPhone, or the Facebook/Instagram apps.

Cookieless mode is available for all Competitions or Rewards campaigns under Installation options.

Note: This is an experimental feature. Contestants may have to log in to your campaign each time they refresh the page.

New Linktree Integration

We're excited to announce that we now integrate with Linktree so you can run Competitions and Rewards campaigns directly from your Linktree. This is an outstanding way to boost awareness and drive more campaign entries.

Add Gleam Competitions to Linktree

All you have to do is add a link to your campaign to your Linktree and you will be able to display previews and drive traffic right to your campaign.

You can see the full setup instructions for Competitions and Rewards right here.

Announcing Our SOC 2 Type II Certification

We are excited to announce that Gleam has successfully completed a System and Organization Controls (SOC) 2 Type II audit, performed by Sensiba San Filippo, LLP (SSF).

Developed by the American Institute of Certified Public Accountants (AICPA), the SOC 2 information security standard is an audit report on the examination of controls relevant to the trust services criteria categories covering security, availability, processing integrity, confidentiality and privacy.

A SOC 2 Type II report describes a service organization's systems and whether the design of specified controls meets the relevant trust services categories, and assesses the effectiveness of those controls over a specified period of time.

Gleam’s SOC 2 Type II report did not have any noted exceptions and therefore was issued with a “clean” audit opinion from SSF.

Gleam customers can request for our SOC2 Type II by contacting us at security@gleam.io.

Categories

Referral Information in User Profiles

User profiles show a history of campaigns entered by a particular user. You can now see who referred the User to enter a particular campaign directly from their profile.

To view user profiles, click on Users on the sidebar.