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Substack Subscription Popup Template

Grow your Substack subscription base with a customisable popup that captures visitor attention and drives newsletter signups.

This template makes it easy to add a branded popup to your site that encourages readers to join your Substack newsletter, ensuring you expand your reach and strengthen your audience.

A well-placed subscription popup is one of the most effective ways to turn casual visitors into engaged subscribers. Whether you’re building a free Substack or offering paid subscriptions, this tool helps you highlight your value and grow your community.

By targeting your visitors with a clear call to action, you can promote your content directly on-site, reduce drop-offs, and increase the number of paid subscribers or free signups. For Substack writers, this is an essential way to showcase your work and turn readers into long-term supporters.

Trick

Boost conversions by promoting your Substack newsletter popup alongside social media posts. Drive users from Twitter, Instagram, or other platforms to your site, then capture them with a seamless signup flow.

What This Template Does

  • Displays a Substack subscription popup on your website
  • Promotes both free Substack and paid newsletter signups
  • Encourages casual visitors to become engaged subscribers
  • Helps Substack writers grow their audience and reach new readers
  • Complements social media campaigns to drive steady growth

Benefits of This Template

  • Increases visibility and reach of your Substack newsletter
  • Converts website visitors into paid subscribers or free readers
  • Provides an on-brand, eye-catching popup aligned with your website
  • Helps maximise ROI on your social media and marketing campaigns
  • Builds long-term engagement with your audience

Who Should Use It

  • Newsletter writers looking to grow their Substack subscription base
  • Creators building both free and paid Substack offerings
  • Writers seeking to monetise their audience through paid publications
  • Content creators promoting their work across social media channels
  • Brands or individuals using Substack as their main publishing platform

Official Gleam Resources

  • Grow Your Substack Blog Post – Learn proven strategies for building your subscriber base, boosting visibility, and turning readers into loyal followers.

Frequently Asked Questions

How Do I Create A Substack Newsletter?

To create a Substack newsletter, sign up at Substack.com, set your publication name, and publish your first post. Customize your About page to attract subscribers. Start building your audience with a compelling Substack newsletter.

How Can I Promote My Substack On Social Media?

Promote your Substack by sharing content snippets on platforms like Twitter, LinkedIn, and Instagram. Tailor your posts to each platform's audience and include a clear call-to-action linking to your newsletter.

How Do Giveaways Help Grow My Substack Newsletter?

Giveaways incentivize subscriptions by offering rewards for signing up. They can rapidly increase your Substack's visibility and attract a broader audience. Leverage giveaways to expand your newsletter's reach effectively.

What Are Substack Notes And How Should I Use Them?

Substack Notes are short-form posts that allow you to share quick updates or thoughts without sending a full newsletter. They're ideal for maintaining engagement between longer posts. Utilize Notes to keep your audience engaged consistently.

How Can I Use Referrals to Grow My Substack Newsletter?

Implement a referral program where existing subscribers invite others to join your newsletter, often incentivized by rewards. This leverages your current audience to expand your reach. Harness the power of referrals to grow your Substack community.


Help

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How to Set Up Your Substack Subscription Popup

  1. Customise Your Design
    Edit the size, text, images, and colours of your popup to match your brand. You can also choose from different Layouts & Variations.
    Learn How to Customise Your Capture’s Design

  2. Set Behavioural Rules & Triggers
    Use Gleam’s Behavioural Rules to display your popup at the right time—for example, after a few seconds on site or when a user shows exit intent.
    Check Out Gleam’s Behaviour Rules

  3. Connect Email Integrations
    Ensure all signups are added directly to your email provider or Substack workflow for smooth delivery of your newsletter.
    Learn How to Connect Your Email Provider

  4. Install Your Capture
    Add the popup to your website with a single line of JavaScript and start capturing new Substack subscriptions immediately.
    Learn How to Install Your Capture

Pro
Substack Subscription Popup Template

Grow your Substack subscription base with a customisable popup that captures visitor attention and drives newsletter signups.

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