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Expression of Interest Popup

Launch with confidence by collecting early interest and building a wait list before your release.

This popup form is designed to help you generate leads, validate demand, and build anticipation ahead of launching your product or service.

It is the perfect tool for SaaS products, private beta launches, startup rollouts, or limited-access drops.

Tip
  • Use targeted triggers to display the popup on specific landing pages
  • Add a value-driven message like 'Be the first to know' or 'Get early access'
  • Sync leads directly to your email marketing provider for nurture campaigns
  • Use the form to segment your target audience by tags or interest
  • Create urgency with limited spots, exclusive perks, or countdown timers

Template Features

  • Customisable popup layout, colours, text and branding
  • Collects names and email addresses with GDPR-compliant opt-in
  • Trigger rules based on scroll depth, time-on-page, or URL match
  • Wait list-ready: Automatically tags users for product interest
  • Mobile-optimised and embeddable on any landing page
  • Works with all major email integrations
  • Easy to install with one line of JavaScript

Benefits of Using a Wait List Form

Collecting expressions of interest before a launch helps validate your concept, measure interest, and build a high-intent subscriber list. This form can be used to:

  • Register early access interest from your target audience
  • Identify the most popular features or products based on signups
  • Create momentum and build anticipation before your launch
  • Promote exclusivity with limited invites or rewards
  • Deliver early updates, sneak peeks or trials to engaged users

Integration Support

This popup integrates with major email and CRM tools:

Official Gleam Documentation

Whether you are testing a minimum viable product or prepping for a major launch, this popup template helps you capture demand in real time, letting your customers joining the waiting list for your products easily.

Freqently Asked Questions

What Is An Expression Of Interest Form In Marketing?

An Expression of Interest (EOI) form lets users show interest before launch. Click to learn how this tool builds qualified early leads for your campaign.

How Is An Expression Of Interest Different From A Newsletter Signup?

EOI forms target early interest; newsletters focus on updates. Click to understand the difference and when to use each format.

Why Use An Expression Of Interest Popup For Pre-Launch Marketing?

An EOI popup helps collect leads before launch. Click to see how waitlist templates validate demand and build momentum early.

How Do I Promote An Expression Of Interest Waitlist Effectively?

Use social media, strong CTAs, and referral tools. Click for proven ways to promote your waitlist and increase qualified leads.

Should I Use An Expression Of Interest Popup to Collect Leads?

Yes — EOI popups are great for lead generation. Click to see how they capture contact info and filter high-intent prospects.


Integrations


Similar Templates

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How to Set Up This Expression of Interest Popup

  1. Choose “Email Signup” as Your Action
    Collect the user's name and email address to start your wait list.

  2. Customise the Design
    Match your popup to your site’s branding and voice. Adjust size, layout, and copy for clarity.
    Learn how to customise your capture's design

  3. Connect Your Email Platform
    Sync with Mailchimp, ConvertKit, Marketo, or other CRMs to add new leads to your nurture flows.
    How to connect your provider

  4. Target the Right Pages and Users
    Use Rules & Triggers to show your popup on product pages, blogs, or pricing pages—or delay until the user has scrolled 40% or stayed 10 seconds.

  5. Install and Test the Capture
    Finalise and publish your Capture, then go to your dashboard > Captures > Install. Copy the tracking code into your site's HTML.
    Learn how to install your capture

Pro
Expression of Interest Popup

Launch with confidence by collecting early interest and building a wait list before your release.

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