Expression of Interest Popup

This popup form is designed to help you generate leads, validate demand, and build anticipation ahead of launching your product or service.

It is the perfect tool for SaaS products, private beta launches, startup rollouts, or limited-access drops.

Template Features

• Customisable popup layout, colours, text and branding
• Collects names and email addresses with GDPR-compliant opt-in
• Trigger rules based on scroll depth, time-on-page, or URL match
• Wait list-ready: Automatically tags users for product interest
• Mobile-optimised and embeddable on any landing page
• Works with all major email integrations
• Easy to install with one line of JavaScript

Benefits of Using a Wait List Form

Collecting expressions of interest before a launch helps validate your concept, measure interest, and build a high-intent subscriber list. This form can be used to:

• Register early access interest from your target audience
• Identify the most popular features or products based on signups
• Create momentum and build anticipation before your launch
• Promote exclusivity with limited invites or rewards
• Deliver early updates, sneak peeks or trials to engaged users

Integration Support

This popup integrates with major email and CRM tools:

• ConvertKit
• Drip
• Marketo
• Shopify
• GetResponse

Official Gleam Documentation

• Capture Setup Guide
• Behavioural Triggers
• Email Integrations
• Install Capture Code

Whether you are testing a minimum viable product or prepping for a major launch, this popup template helps you capture demand in real time, letting your customers joining the waiting list for your products easily.

Freqently Asked Questions