Grab your visitors’ attention with an eye-catching Black Friday email popup. Use this template to highlight limited-time offers and collect email addresses from high-intent website visitors during one of the busiest online shopping weekends of the year.

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Black Friday Email Capture Popup Template

This popup is perfect for showcasing Black Friday promotions, promoting special offers, and growing your email lists with potential customers who are already engaging with your online store.

Template Features

Triggered popup to display your Black Friday deal
Fully customisable signup form and visual design
Built-in email capture with GDPR-compliant consent
Optional incentives like discount codes or free shipping
High-converting layouts with CTA buttons and countdown timers
Responsive design for desktop and mobile
Real-time performance tracking

Gleam’s Black Friday popup tools help you deliver high-converting email popups that increase visibility and urgency, while seamlessly integrating with your email marketing efforts.

Running a Black Friday campaign without a popup is a missed opportunity. This popup helps you:

Immediately highlight Black Friday sales and special offers
Collect emails from engaged website visitors
Build segmented email lists for remarketing
Use lead magnets like free shipping or exclusive deals
Reinforce brand trust with well-timed, user-friendly popups
Increase conversion rates with CTA buttons and urgency tactics

Who Should Use This Template

This email popup template is ideal for:

Ecommerce websites running Black Friday or Cyber Monday promotions
Retailers looking to reduce bounce rates and boost email subscribers
SaaS companies using lead magnets for pre-holiday offers
Any brand preparing to grow their email list before the holiday season

Whether you sell promotional products, offer limited time deals, or want to increase brand visibility, this template helps you make the most of the Black Friday traffic surge.

Integration Support

This popup works seamlessly within the Gleam Captures App. You can connect it to:

Email marketing platforms
Behavioural Rules for exit intent, delayed display, or audience targeting
Browser-specific rules to tailor experiences
Third-party analytics, CRM, or cart recovery tools

Official Gleam Resources

Frequently Asked Questions

An email popup captures interest from Black Friday visitors immediately, before they bounce, get distracted, or comparison shop, especially when it's tied to a specific, dated incentive.

A high-converting Black Friday popup states a specific incentive, like a discount or free shipping, in the first few seconds, backs it with real urgency, and asks for nothing more than an email address.

Show your Black Friday popup only on high-intent pages, like product, collection, and checkout pages, and trigger it by scroll depth or exit intent rather than on page load.

A free shipping popup converts best on exit intent, shown only to shoppers who were about to leave, and targeted by cart value so it doesn't discount every order.

Free shipping removes the checkout fee that most often stops a Black Friday shopper who has already decided to buy.

Help

See all

Black Friday Giveaways: How to Run a Campaign That Converts

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Customise Your Popup Design
Start by adjusting the popup’s form template, layout, and visuals to suit your Black Friday branding. Add high-converting elements like a countdown timer, bold CTA button, and imagery that reflects the holiday shopping theme.
➡ Learn How to Customise Your Capture's Design
Set Display Triggers & Targeting Rules
Use Gleam's Behavioural Rules to display your popup at the right moment—after a delay, on scroll, or using exit intent logic. Target specific website visitors by referral source, page content, or device type.
➡ Check Out Gleam’s Behavioural Rules
➡ Browser-Based Rules
Connect Your Email Platform
Integrate your popup with your email marketing provider to send all new leads directly to your mailing list. You can also segment users based on which popup they interacted with.
➡ Learn How to Connect Your Email Provider
Set Admin Settings
Configure campaign-level settings like the Campaign Key, frequency limits, or maximum entries per user. These controls help you maintain clean data and boost your email list with high-intent leads.
Install the Popup on Your Site
Once finalised, install the capture on your online store with a single line of Javascript. Gleam will handle the rest, ensuring performance and tracking are automated.
➡ How to Install Your Capture