Grab your visitors’ attention with an eye-catching Black Friday email popup. Use this template to highlight limited-time offers and collect email addresses from high-intent website visitors during one of the busiest online shopping weekends of the year.

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Black Friday Popup

This popup is perfect for showcasing Black Friday promotions, promoting special offers, and growing your email lists with potential customers who are already engaging with your online store.

Template Features

Triggered popup to display your Black Friday deal
Fully customisable signup form and visual design
Built-in email capture with GDPR-compliant consent
Optional incentives like discount codes or free shipping
High-converting layouts with CTA buttons and countdown timers
Responsive design for desktop and mobile
Real-time performance tracking

Gleam’s Black Friday popup tools help you deliver high-converting email popups that increase visibility and urgency, while seamlessly integrating with your email marketing efforts.

Benefits of Using a Black Friday Email Popup

Running a Black Friday campaign without a popup is a missed opportunity. This popup helps you:

Immediately highlight Black Friday sales and special offers
Collect emails from engaged website visitors
Build segmented email lists for remarketing
Use lead magnets like free shipping or exclusive deals
Reinforce brand trust with well-timed, user-friendly popups
Increase conversion rates with CTA buttons and urgency tactics

Who Should Use This Template

This email popup template is ideal for:

Ecommerce websites running Black Friday or Cyber Monday promotions
Retailers looking to reduce bounce rates and boost email subscribers
SaaS companies using lead magnets for pre-holiday offers
Any brand preparing to grow their email list before the holiday season

Whether you sell promotional products, offer limited time deals, or want to increase brand visibility, this template helps you make the most of the Black Friday traffic surge.

Integration Support

This popup works seamlessly within the Gleam Captures App. You can connect it to:

Email marketing platforms
Behavioural Rules for exit intent, delayed display, or audience targeting
Browser-specific rules to tailor experiences
Third-party analytics, CRM, or cart recovery tools

Official Gleam Resources

Frequently Asked Questions

Email popups highlight deals instantly and collect leads during peak shopping traffic. Click to see why this matters for your Black Friday marketing strategy.

The best popups use urgency, simple copy, and strong visuals to drive opt-ins. Click to learn how to build one that converts fast.

Display popups sitewide or on key pages with smart triggers like scroll depth or exit intent. Click to explore targeting tactics that improve performance.

Popup campaigns offering free shipping reduce cart abandonment and increase email signups. Expand this FAQ to learn how Gleam helps convert more users.

Free shipping removes buyer hesitation during Black Friday. Expand to learn how this offer boosts sales and user satisfaction.

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How to Set Up Your Black Friday Email Capture Popup

Customise Your Popup Design
Start by adjusting the popup’s form template, layout, and visuals to suit your Black Friday branding. Add high-converting elements like a countdown timer, bold CTA button, and imagery that reflects the holiday shopping theme.
➡ Learn How to Customise Your Capture's Design
Set Display Triggers & Targeting Rules
Use Gleam's Behavioural Rules to display your popup at the right moment—after a delay, on scroll, or using exit intent logic. Target specific website visitors by referral source, page content, or device type.
➡ Check Out Gleam’s Behavioural Rules
➡ Browser-Based Rules
Connect Your Email Platform
Integrate your popup with your email marketing provider to send all new leads directly to your mailing list. You can also segment users based on which popup they interacted with.
➡ Learn How to Connect Your Email Provider
Set Admin Settings
Configure campaign-level settings like the Campaign Key, frequency limits, or maximum entries per user. These controls help you maintain clean data and boost your email list with high-intent leads.
Install the Popup on Your Site
Once finalised, install the capture on your online store with a single line of Javascript. Gleam will handle the rest, ensuring performance and tracking are automated.
➡ How to Install Your Capture