Let shoppers fill a cart on your store, then give one winner $500 toward it. The cart framing sends every entrant to your products with a budget in mind, so you grow your list and drive Black Friday traffic at the same time.
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Black Friday Win it or Buy it Giveaway Template
Let shoppers fill a cart on your store, then give one winner $500 toward it. The cart framing sends every entrant to your products with a budget in mind, so you grow your list and drive Black Friday traffic at the same time.
Most Black Friday giveaways sit apart from the sale. Someone enters, wins a prize, and never sees the catalogue. This template closes that gap by making the store itself the entry mechanic.
Shoppers browse your store, build the cart they would actually buy, and enter to win credit toward it. One winner takes $500 off their total. Everyone else gets a discount code after entering, so the campaign converts the people who do not win. Our Black Friday Promotion Guide covers where this sits in the wider sale plan.
Template Features
- Cart building framing that sends every entrant into your catalogue
- Store credit prize with no stock held back and nothing to ship
- Submit URL entry restricted to your own domain, so every submission is a real product
- Post-entry offer for entrants who do not win
- Referral entries that reward sharing during the pre-sale week
- Daily entries that pull people back across the run-up
- Direct sync to your email platform as entries arrive
- Random.org draws you can run on camera
Benefits
A standard giveaway measures success in entries. This one measures it in browsing. Every entrant walks your catalogue with a budget in mind before they ever see your Black Friday email, which is the closest a giveaway gets to a product discovery session.
The Submit URL action is what turns that into data. With submissions restricted to your domain, the campaign ends with a ranked list of the products people actually chose. That tells you what to feature on the day rather than guessing. Read Black Friday Giveaway Ideas for more ways to use the entry data.
- Sends every entrant to your product pages, not just a landing page
- Builds a ranked list of what shoppers want before the sale opens
- Converts non-winners with a post-entry offer instead of losing them
- Costs nothing to ship and holds no stock back during peak logistics week
- Grows your email list ahead of the sale rather than after it
- Rewards sharing through Referral Entries
Who Should Use It
This template suits stores that want purchase intent from a giveaway, not just list size.
- Ecommerce stores with a catalogue broad enough to browse
- Shopify and WooCommerce merchants who can issue a fixed-value discount code
- Brands who want product demand signals before locking their Black Friday lineup
- Retailers whose giveaways have grown lists that never converted
- Teams running a pre-sale campaign in the two weeks before Black Friday
- Any store that would rather send entrants shopping than send them a thank you page
Integration Support
Entries sync to your email platform as they arrive, so your pre-sale list is ready the moment the sale opens. Connect Klaviyo, Mailchimp, MailerLite, ActiveCampaign, HubSpot and more from the Integrations Directory.
Official Gleam Resources
- Add A Submit URL Action restricts submissions to your store, so every entry names a real product.
- Send Entrants To Your Store puts your catalogue in front of people while they are deciding.
- Set Up Referral Entries turns one entrant into several during the pre-sale week.
- Collect Emails With The Subscribe Action sends every entrant into your email platform as they enter.
- Configure Your Post Entry Offer redirects entrants to a discount page or emails them a code once they have entered.
- Pick Winners With Quick Draws lets you draw the winner on camera when the sale ends.
Frequently Asked Questions
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How to Set Up Your Win It Or Buy It Giveaway
1. Create your discount code first
Before you build the campaign, create the prize code in your store. A fixed amount off, single use, no minimum, set to your chosen value. Gleam draws the winner, your store issues the credit.
2. Start a new Competition
Open your Gleam dashboard, create a Competition, and name it so the mechanic is obvious, for example "Build your cart, win $500 toward it".
3. Set the prize
Add one prize described as store credit toward the winner's cart. State the value plainly and say what happens if their cart is worth more, because that is the question every entrant will have.
4. Capture the email
Add the subscribe action and make it mandatory, so every entrant joins your list. ➡ Collect Emails With The Subscribe Action
5. Send them shopping
Add a visit action pointing at your Black Friday collection and give it two entries. This is the action that makes the template different. ➡ Set Up A Visit Action
6. Ask for their top pick
Add a Submit URL action and restrict the domain to your store, so entrants can only submit products from your catalogue. Ask for the single item they want most from the cart they built. ➡ Add A Submit URL Action
7. Add your social and sharing actions
Follow and share actions on the platforms you actually post to. Skip the ones you do not use. ➡ Browse The Action Library
8. Set the daily entry
Add a bonus action with the interval set to Daily, so entrants return each day of the run-up. The campaign end date does the timing. ➡ Set Up A Bonus Action
9. Set up the buy it half
Under Post Entry, either redirect entrants to a discount page or send a custom post-entry email carrying a code. This converts the people who do not win, which is the whole point of the name. ➡ Configure Your Post Entry Offer
10. Install and launch
Embed the campaign on your Black Friday landing page, then link to it from your navigation and pre-sale emails. ➡ Add Your Giveaway To A Page
11. Draw your winner and use the data
Run the draw when the sale ends, then sort the submitted URLs by frequency. That list is what you feature on Cyber Monday. ➡ Pick Winners With Quick Draws
Help
Let shoppers fill a cart on your store, then give one winner $500 toward it. The cart framing sends every entrant to your products with a budget in mind, so you grow your list and drive Black Friday traffic at the same time.