Running a podcast giveaway is one of the most effective ways to increase engagement, build a listener base, and gain new subscribers.

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Increase Podcast Subscribers

Running a podcast giveaway is one of the most effective ways to increase engagement, build a listener base, and gain new subscribers.

With this ready-made Gleam template, you can launch a podcast sweepstakes that rewards users who subscribe to your podcast across platforms like Spotify, Apple Podcasts, Google Podcasts, or your RSS feed.

Participants unlock entries when they subscribe to your show, refer friends, or complete bonus tasks like following on social media or joining your newsletter. Whether you're launching a new season or celebrating a milestone, this strategy helps you reach new audiences and grow your show across all major platforms.

You can also collect email addresses during entry and keep users updated on new episodes, bonus content, or future promotions.

Trick

You can use Viral Shares to give extra entries to users who refer their friends to kickstart viral growth and find tons of new listeners!

Template Features

Verified podcast subscription actions across multiple platforms
Supports Spotify, Apple Podcasts app, RSS feeds, and other services
Includes referral sharing and bonus entry actions
Customisable layout and copy for branded promotion
GDPR-compliant and mobile-optimised
Ideal for launch campaigns, bonus episodes, or milestone giveaways

Benefits

Encourage users to subscribe to podcast platforms that matter to your show
Increase engagement and visibility on Apple Podcasts, Spotify, and more
Collect email addresses to build a long-term listener base
Promote your RSS feed or platform of choice through incentivised actions
Create a consistent listener journey that leads to more downloads and free listening
Comply with giveaway terms including odds of winning and winner selection policies

Who Should Use It

This template is ideal for:

Independent podcasters growing their reach
Branded podcast teams launching new shows
Marketing managers using audio as part of a content strategy
News, entertainment, or educational shows seeking new subscribers
Anyone running a podcast sweepstakes to drive visibility and growth

Integration Support

Official Gleam Documentation

Frequently Asked Questions

Offer a giveaway or exclusive bonus to drive subscriptions. Click to see how Gleam helps you grow your podcast across Spotify and Apple.

Podcast sweepstakes boost subscribers, shares, and reviews. Click to learn how Gleam helps build listener engagement and viral growth.

Yes — as long as you avoid paid subs or fake reviews. Click to learn how to stay compliant on Spotify and Apple Podcasts.

Offer merch, bonus content, or access to private groups. Click for proven prize ideas that drive podcast engagement and loyalty.

Share in subreddits, newsletters, and episode intros. Click for no-cost ways to promote your podcast giveaway successfully.

Integrations

Spotify

Help

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Promoting Your Podcast With Contests

How To Start A Podcast And Grow An Audience

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How to Set Up This Template

Choose the Correct Entry Action Type
Add actions for Spotify, Apple Podcasts, or your RSS feed using the Podcast Subscribe action
➡ Explore podcast actions
Customise Your Design to Match Your Brand
Upload your podcast artwork, adjust the messaging, and highlight the prize or incentive
➡ Design your capture
Connect Your Email or CRM Integrations
Collect each user's email address for follow-up messaging or bonus content offers
Define Targeting Rules Using Behavioural Triggers
Choose which regions, devices, or audience types to display your campaign to
Configure Post-Capture Messaging
Let users know how the winner will be selected and provide access to bonus episodes or thank-you content
Install Your Capture Using the Javascript Snippet
Embed the form on your podcast landing page, blog, or in your show notes
➡ Installation methods
Test and Promote Your Campaign Across Channels
Share the campaign through social media posts, email marketing, and during your episodes. Always include terms and conditions and mention the authorized account holder responsible for entries