Run a skincare contest to promote your brand, highlight effective skincare routines, and showcase your skincare products.
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Overnight Skin Care Contest
Run a skincare contest to promote your brand, highlight effective skincare routines, and showcase your skincare products.
This template is designed to collect leads, engage wellness enthusiasts, and inspire users to share authentic transformations.
Participants can upload before/after photos, answer questions about their skincare routine, and subscribe to your newsletter. By highlighting products like a gentle cleanser, face wash, eye cream, or broad-spectrum sunscreen, you can educate entrants while collecting user-generated content.
Offer prizes such as wellness kits, grooming sets, subscription boxes, or spa sessions. Position your campaign as a way to help users improve their skin care routine with high-quality skincare products that may include fragrance-free moisturizers, oil free options, or ingredients like hyaluronic acid, salicylic acid, benzoyl peroxide, and chemical exfoliants that work for specific skin type needs.
Make the newsletter subscription mandatory, then expand with photo uploads, podcast subscriptions, and a survey that helps you target specific skincare concerns.
What This Template Does
- Collects authentic photos with an Upload Action to show routine results
- Grows your list via a Subscribe to Newsletter action
- Captures insights with a Skin Care Routine Survey using multiple-choice checkboxes (e.g., cleanser, toner, serums, makeup remover)
- Expands reach with a Refer Friends action
- Builds presence through Follow on Twitter and Comment on Instagram
- Increases awareness with a Visit Page for new skin care products
- Educates with a Watch a Video (e.g., tips on removing dead skin or using anti-aging serums a few times a week)
- Creates community with a Join a Facebook Group action
- Rewards loyalty with a Secret Code for discounts on skincare products
- Builds retention with a Download App or Subscribe to Podcast action
Benefits of This Template
- Generates real-world skincare testimonials and photos
- Collects feedback to target specific needs like sensitive skin, anti-aging, or oil-free care
- Educates users about the importance of skincare routine essentials like gentle cleansers, makeup removers, and broad-spectrum sunscreen
- Builds brand trust by recommending safe and effective skincare products (including fragrance-free and chemical exfoliants)
- Expands your channels with new social followers, referrals, and subscribers
Who Should Use It
- Skincare brands promoting skin care products like face wash, eye cream, or oil-free moisturizers
- Personal care companies offering skincare routines tailored to specific skin concerns (e.g., sensitive skin or acne-prone)
- Wellness brands running a skin care contest tied to self-care campaigns
- Influencers sharing product launches, anti-aging regimens, or care routine tips
Official Gleam Resources
- How to Run a Successful Giveaway – Learn the fundamentals of planning and launching a campaign that delivers results.
- User-Generated Content Permission Guide – Safely collect and reuse participant photos and testimonials in your marketing.
- How to Get Twitter Followers – Grow your social audience and engagement through strategic contests.
Frequently Asked Questions
Host an Easter-themed photo contest using Gleam to collect and showcase user-submitted content across your brand’s channels.
User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.
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How to Set Up Your Overnight Skin Care Contest
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Create Your Campaign
Choose the Overnight Skin Care Contest Template from your dashboard. -
Configure Eligibility & Rules
Confirm eligibility by local laws. Make clear that the purchase or payment of any kind is not required to enter. State that the chances of winning and the odds of winning depend on the number of eligible entries received. -
Configure Entry Actions
- Subscribe to Newsletter (mandatory)
- Follow on Twitter
- Answer a Skin Care Routine Survey (multiple choice: e.g., gentle cleanser, hyaluronic acid, salicylic acid, benzoyl peroxide)
- Upload Before/After Photo
- Comment on Instagram
- Visit a Product Page (highlighting fragrance free or oil free options)
- Watch a Video (demonstrating chemical exfoliants or removing dead skin)
- Join a Facebook Group
- Secret Code Entry (discount codes for skincare products)
- Refer Friends
- Download App
- Subscribe to Podcast
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Design & Branding
Use spa-inspired visuals, creams, greens, and product images like eye cream or face wash to reinforce trust. -
Connect Integrations & Email
Sync subscribers to your CRM and automate follow-ups for specific skin recommendations. -
Promote Your Contest
Share via Instagram, podcasts, skincare blogs, and wellness newsletters. Position the promotion as a skin care contest featuring popular skincare products. -
Install & QA
Publish on your site or a hosted landing page. Test all entry actions and entry form flow. -
Draw Winners & Announce
Use Quick Draws to ensure fairness. Clearly state in official rules that each prize will be awarded at the sponsor’s sole discretion. Include details like approximate retail value, mail address for the winner list, and that decisions are final and binding. Confirm that the sponsor is not responsible for injuries, losses or damages in connection with the promotion.
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Run a skincare contest to promote your brand, highlight effective skincare routines, and showcase your skincare products.