Run powerful hashtag campaigns on Instagram and X (Twitter) to generate authentic, user-generated content that amplifies your brand visibility.

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Hashtag Campaign Gallery Template

Run powerful hashtag campaigns on Instagram and X (Twitter) to generate authentic, user-generated content that amplifies your brand visibility.

This Hashtag Campaign Gallery template allows you to collect, curate, and display hashtagged posts from multiple social media platforms in a sleek, interactive gallery that you can embed directly on your website.

A branded instagram hashtag or twitter hashtag campaign not only encourages participation but also strengthens community connection and brand trust — giving you a consistent flow of fresh, engaging content to reuse across your marketing channels.

Tip

Feature your favourite hashtag posts on your homepage or campaign microsite to boost visibility and inspire more people to join your social media campaign.

Running Hashtag Campaigns

Running a Hashtag Campaign where you encourage customers and fans to share branded posts is a proven way to drive participation and visibility. Feature standout entries on your social channels or run a contest to reward creativity.

With our Photo Contest Template, you can combine hashtags with giveaways — offering prizes for the most creative or impactful post.

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What This Template Does

Imports hashtag posts from Instagram and X (Twitter) automatically.
Displays real-time content from fans and customers.
Enables moderation to curate which items go live.
Creates an engaging feed that boosts brand awareness.
Lets you embed your hashtag gallery anywhere on your site.

Benefits of This Template

Builds Social Proof: Showcase authentic fan content that drives conversions.
Boosts Engagement: Encourage ongoing interaction through trending hashtags.
Saves Time: Automatically imports and filters relevant posts.
Drives Reach: Display posts from multiple platforms to tap into broader audiences.
Encourages Participation: Viewers get inspired to join your campaign using your branded hashtag.

Who Should Use It

Brands and agencies running social media hashtags for awareness or UGC.
E-commerce stores promoting seasonal or influencer collaborations.
Events and festivals encouraging attendees to post with campaign hashtags.
Marketing teams wanting to display real-time social buzz on websites.

Official Gleam Resources

Hashtag Campaigns Blog – Learn how to create engaging branded hashtag campaigns.
UGC Marketing Guide – Strategies to leverage user-generated content for your brand.
Hashtag Strategy Blog – Tips for selecting relevant hashtags and boosting engagement.
Photo Contest Template – Combine hashtags with contests for higher participation.

Frequently Asked Questions

A hashtag is a word or phrase preceded by the "#" symbol used to group and categorise content on social media platforms.

Hashtags work by grouping similar content together, making it easier for users to discover posts related to the same topic or trend.

Yes, hashtags are still widely used on platforms like Instagram and TikTok to help content get discovered and grouped by topic.

To use hashtags effectively, choose a few relevant tags that align with your content and audience, avoiding generic or overused ones.

With Gleam you can automatically import content into your Competitions and Galleries from Instagram hashtags. This is perfect for running photo contests and hashtag campaigns directly from Imstagram.

Integrations

Instagram

Twitter / X

Help

See all

How To Use User-Generated Content In Your Marketing

The Best Hashtags to Boost Your Social Media Reach

How To Run A Hashtag Campaign To Boost Engagement

Similar Templates

See all

Instagram Feed Widget

Instagram User-Generated Content Gallery

Instagram Photo Contest Gallery

Social Media Feed Widget

Instagram Hashtag Feed

Instagram Wall

How to Set Up Your Hashtag Campaign Gallery

Start a New Gallery
Go to your Gleam dashboard, create a new Gallery, and select Gallery App as your Gallery Type.
➡ Learn How to Create a Gallery
Import User-Generated Content
In the Import tab, choose your social media platform, select your account, and pick your hashtag type.

For Instagram, you can import from:
- Instagram #hashtag
- Instagram Profile
- Instagram Mentions
- Instagram Stories
For X (Twitter), you can import from:
- X #hashtag
- X Profile

➡ Learn How to Import Gallery Content

Enable Voting (Optional)
Allow visitors to upvote their favourite hashtag posts. You can:
- Display Vote Counts for transparency.
- Restrict or allow voting by country (not cities).
  ➡ Configure Gallery Voting
Customise the Header
Add branding to your Gallery header with:
- A Cover or Background image
- Logo (bordered or raw style)
- Hashtag Title or Campaign Slogan
- Links to your Social Channels
  ➡ Header Setup Options
Design the Content Layout
Tailor how posts appear in your gallery:
- Choose between Classic Layout, Static Rows, or Fill Viewport.
- Configure grid columns and rows per device (desktop, tablet, mobile).
- Enable Popout View to show captions, usernames, or hashtags.
- Add a Load More button to encourage browsing.
  ➡ Content Layout & Styling
Advanced Settings
Customise styling and performance:
- Add Custom CSS, select Fonts, and set ordering (Newest, Most Popular).
- Define a Global Item Limit or Top Items Limit.
- Enable Live Refresh for real-time content updates.
  ➡ Advanced Gallery Settings
Install Your Gallery
Publish your campaign gallery in one of three ways:
- Embed on a website page: Embed Installation
- Hosted Page for standalone campaigns: Hosted Installation
- Presentation Mode for events or screens: Presentation Mode

Help

How To Use User-Generated Content In Your Marketing

The Best Hashtags to Boost Your Social Media Reach

How To Run A Hashtag Campaign To Boost Engagement