Follow on Instagram Action is Back!

We’re excited to announce that the Follow on Instagram action is now available again in Gleam Competitions & Rewards!

After reviewing the latest 2025 Instagram Promotions Guidelines, we’ve confirmed that incentivising follows as part of a promotion is permissible under current platform policies. You can now encourage participants to follow your Instagram account as a condition of entry—just like many of the world’s top brands and creators.

• Always include a disclaimer that Instagram is not associated with your promotion. If you're using the default Terms & Conditions provided by us, this is already covered.
• Avoid engagement bait or deceptive practices.
• Provide an alternative entry method for those who do not wish to Follow.
• Monitor for any future updates to Instagram’s policy.