Run a GoFundMe fundraiser giveaway that puts community impact first.
Run a GoFundMe fundraiser giveaway that puts community impact first.
This nonprofit-focused template is designed to help brands, charities, and campaign organisers grow awareness while giving back through donations made in each winner’s name. Instead of offering traditional consumer prizes, this fundraiser creates goodwill by rewarding participants with the opportunity to support people in distress and contribute to local charities through a meaningful GoFundMe campaign.
This approach works especially well for cause-led brands, seasonal giving campaigns, community support initiatives, and any GoFundMe page that wants to combine audience engagement with social impact. By using actions like page visits, video views, referrals, and social sharing, you can increase visibility for your cause while reinforcing your brand’s commitment to philanthropy. For a philanthropist, nonprofit team, or purpose-driven company, this template helps transform campaign reach into measurable support and public goodwill.
Position this campaign as a nonprofit giveaway built around impact, not self-interest. Highlight that winners receive donations in their name, make the GoFundMe page visit mandatory, and use referral plus timed bonus actions to expand awareness quickly.
Running a giveaway for a good cause boosts brand reputation, creates positive associations, and drives higher engagement. Click to learn the benefits.
Popular causes include environmental issues, mental health awareness, and community support. Click for examples by industry.
Prizes tied to the cause, like eco-products, wellness bundles, or charitable donations, resonate most with participants. Click for ideas.
Select the GoFundMe Nonprofit Fundraiser Giveaway Template
Use this template to launch a goodwill-driven GoFundMe fundraiser that promotes charitable giving, supports people in distress, and increases visibility for your GoFundMe page.
➡ Use this GoFundMe fundraiser template
Add Donation-Based Prizes That Reinforce the Cause
Set up prizes as charitable donations made in each winner’s name, such as one $1,000 donation and ten $500 donations. This keeps the campaign aligned with nonprofit values and builds goodwill around the fundraiser.
Add a Mandatory Visit Action to Your GoFundMe Page
Make the visit action required so every entrant lands on your GoFundMe page first and understands the purpose of the campaign before completing any bonus actions.
➡ Set up a Visit action
Add a Mix of Entry Actions to Increase Reach
Combine video views, newsletter opt-ins, Instagram comments, X reposts, and referral sharing to help your GoFundMe fundraiser reach more people while keeping the campaign engaging.
➡ Explore all supported entry methods
Enable Viral Sharing, Bonus Entries, and Timed Bonus Rewards
Use referral sharing to encourage participants to invite others, then reward full completion and early participation with bonus actions. This is especially effective for local charities and community fundraising campaigns.
➡ Set up referral and bonus entry logic
Set the Campaign to 18+ Entry Only
Enable the age restriction so only users aged 18 and over can enter. This helps keep the campaign compliant and better suited for public nonprofit promotions involving donation-based prizes.
➡ Manage your competition settings
Customise the Design to Match Your Campaign
Update the copy, colours, and imagery to reflect your cause, brand tone, and the charitable purpose of the giveaway. Use your green palette to make the campaign feel trustworthy, mission-led, and community-focused.
➡ Customise your contest appearance
Promote the Fundraiser Across All Marketing Channels
Share the campaign across email, social media, partner communities, and embed it on your site or landing page to drive more visibility to the GoFundMe page and encourage more supporters to participate.
➡ Embed or host your campaign widget
Draw Winners and Announce the Donations
Use Gleam’s verified winner draw system to select winners, then publicly announce that donations will be made in their names. This reinforces transparency and helps your philanthropist or brand-backed campaign build trust.
➡ How to select and announce sweepstakes winners