Boost awareness, capture quality leads, and improve conversion rates with a targeted SaaS lead generation campaign.
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SaaS Lead Generation Giveaway Template
Boost awareness, capture quality leads, and improve conversion rates with a targeted SaaS lead generation campaign.
This template is built for SaaS companies to run strategic promotions that engage decision makers, generate multi-channel inbound leads, and drive product signups.
What This Template Does
This template helps B2B SaaS lead generation campaigns attract your ideal customer through tailored entry actions. You can encourage signups for free trials, paid plans, webinars, or newsletters, while also collecting valuable contact details for your sales teams. It supports email marketing, email outreach, and SEO strategy integration for a full-funnel lead generation strategy.
You can even incentivise higher-value actions, such as subscribing to a paid plan, while complying with No Purchase Necessary laws where applicable.
Use the Visit Action to send leads to your highest-converting landing pages or product demos.
Template Features
- Customisable actions for free trial signups, paid plan subscriptions, webinars, and more
- Social media engagement tools for multi-channel growth
- Integrations with LinkedIn, Product Hunt, and X to build brand authority
- Zapier integration for extended lead generation workflows
- Compatibility with 30+ email marketing platforms for nurturing quality leads
Benefits of This Template
- Attracts high-quality inbound leads aligned with your ideal customer profile
- Builds authority as a thought leader in your SaaS niche
- Supports referral campaigns and organic reach
- Allows sales teams to quickly follow up via CRM or email campaigns
- Generates valuable insights from engagement metrics and actions taken
Who Should Use It
This template is ideal for:
- SaaS companies launching a new product or feature
- Marketers building a lead generation strategy targeting decision makers
- Brands running multi-channel outreach campaigns
- Teams wanting to engage with prospects through events, free tools, and educational content
Integration Support
You can connect this template with:
- Subscribe to Newsletter for list building
- Visit Action for demo signups or feature showcases
- LinkedIn Follow Action for B2B connections
- Product Hunt Vote Action for launch exposure
- Zapier Integration for workflow automation
- X Follow Action for brand awareness
Official Gleam Resources
Frequently Asked Questions
Yes—Gleam works for both B2B and B2C lead generation strategies. Learn how businesses use Gleam to scale quality pipelines.
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How to Set Up Your SaaS Lead Generation Giveaway
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Select the SaaS Lead Generation Template
➡ Use this SaaS lead generation template -
Define Your Lead Generation Goals
Decide whether to prioritise free trials, paid plan conversions, or educational event signups. -
Choose High-Value Actions
Add actions for free trials, webinars, newsletter signups, and referral campaigns.
➡ Add Visit actions
➡ Enable Subscribe actions -
Promote Across Channels
Use social media, email, and SEO strategy to reach decision makers. -
Integrate with CRM & Email Marketing
Connect with your email marketing platform to nurture leads post-entry. -
Analyse & Optimise
Track engagement, refine your lead generation strategy, and improve your conversion funnel.
Help
Boost awareness, capture quality leads, and improve conversion rates with a targeted SaaS lead generation campaign.