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Instagram Photo Contest Gallery Template

Run engaging Instagram photo contests and showcase all your best submissions in a stunning, interactive photo gallery.

This template helps you collect and display user-generated content (UGC) directly on your website, turning your community’s creativity into powerful social proof.

By combining the excitement of competition with the visual appeal of real customer photos, this gallery boosts engagement, builds brand trust, and helps increase conversions. You can even enable voting to let visitors choose their favourite entries — creating a fun, interactive experience that keeps your audience coming back.

Tip

Encourage participants to tag friends or share their entries on Instagram Stories to boost reach and get even more submissions for your contest.

What This Template Does

  • Displays contest submissions from your Instagram photo contest in a branded gallery.
  • Allows users to vote for their favourite entries to increase engagement.
  • Collects and showcases authentic user-generated content from your customers.
  • Adds dynamic, social proof driven visuals to your website.
  • Helps build community and expand reach via hashtags and shares.

Benefits of This Template

  • Builds Trust: UGC from real customers creates credibility and boosts conversions.
  • Drives Engagement: Encourages likes, votes, and shares across social media.
  • Saves Time: Automatically imports posts from your Instagram contest.
  • Improves Brand Awareness: Amplifies your presence on Instagram and beyond.
  • Inspires Creativity: Prompts fans to showcase their love for your brand.

Who Should Use It

  • E-commerce brands wanting to showcase customer experiences visually.
  • Lifestyle or fashion labels encouraging creativity through social contests.
  • Event organisers hosting photography or themed competitions.
  • Agencies or creators looking to grow brand engagement through contests.

Official Gleam Resources

Integration

Connect your Instagram account to import user photos, hashtags, and mentions directly into your gallery for seamless curation and real-time updates. This integration powers your Instagram Photo Contest Gallery by pulling in authentic UGC, enabling moderation, and helping you display contest entries beautifully on your website.

Frequently Asked Questions

How Do I Run A Photo Contest On Instagram?

You run a photo contest on Instagram by setting rules, creating a hashtag, promoting it, and selecting winners.

How Do You Enter A Photo Contest On Instagram?

You enter a photo contest on Instagram by posting a photo that follows the contest rules, using the hashtag, and tagging the account.

How Do You Judge A Photo Contest On Instagram?

You judge a photo contest on Instagram by setting criteria like creativity, quality, relevance, and engagement.

How Do I Create A Photo Voting Contest On Instagram?

You create a photo voting contest on Instagram by allowing followers to vote for entries through likes, comments, or polls.

What Is A Personal Brand?

A personal brand is the way you present your expertise, personality, and values to build trust, stand out, and connect meaningfully with your audience.


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Help

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Similar Templates

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  1. Start a New Gallery
    Go to your Gleam dashboard, create a new Gallery, and select Gallery App as your Gallery Type.
    Learn How to Create a Gallery

  2. Import Contest Submissions
    Go to the Import tab and choose Import From Competition or Reward. This will allow you to automatically pull in photo submissions from your Instagram Contest.
    Learn How to Import User-Generated Content

  3. Enable Voting (Optional)
    Tick Enable Voting so users can interact with entries. You can also:

    • Show Vote Counts on submissions.
    • Restrict voting by country (default: available worldwide).
      Configure Gallery Voting
  4. Customise the Header
    Add branding and visual elements such as:

    • A Cover image or Background image.
    • Your Logo, tagline, or campaign hashtag.
    • Links to social profiles to boost cross-platform engagement.
      Header Setup Options
  5. Design the Content Layout
    Control how your submissions appear:

    • Choose Classic Grid, Static Rows, or Fill Viewport layouts.
    • Customise grid columns per device (desktop, tablet, mobile).
    • Enable Popout Views with user info, description, and sharing buttons.
    • Add a Load More button for larger contests.
      Content Layout & Styling
  6. Advanced Settings
    Fine-tune your gallery experience:

    • Choose fonts, add Custom CSS, and adjust default sorting.
    • Enable Live Refresh for ongoing contests.
    • Define Global Item Limits to optimise performance.
      Advanced Gallery Settings
  7. Install Your Gallery
    Display your finished gallery on your website or via a hosted page:

Pro
Instagram Photo Contest Gallery Template

Run engaging Instagram photo contests and showcase all your best submissions in a stunning, interactive photo gallery.

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