New Loyalty Bonus Action / Improvements to Visit Actions

We're pleased to roll out our new Loyalty Bonus Action aimed at helping reward your loyal fans and entrants. This is the first iteration that allows you to create tiers that reward users if they've entered your previous campaigns (Competitions or Rewards).

This action is available on the Hobby plan and above.

Often if you include a Visit action first or high up in your campaign it can send the user away before they get a chance to convert, which can negatively impact your conversion rates and engagement.

We've looked at data and can see that Visit actions in a prominent position can reduce conversion rates from an average of 36% down to less than 5%.

Based on this data we've made an improvement to Visit actions and how they display when a user is logged out of the widget.

Visit actions will now prompt users with the User Details form if they are not logged in before allowing them to see and visit the link.