New Promote Tab: 20+ Ways to Get Better Results

Every competition now has a Promote tab with 20+ practical ways to help you reach more people, drive more entries and get better results from your campaign.

We're committed to helping you get results, not just giving you the tools to launch. Promote brings together a step-by-step promotion checklist, ready-to-use assets, your landing page link, QR code and more in one place.

Open any competition and click Promote, between Install and Actions / Entries.

Click a step to open it. Each one tells you what to do and carries an Expected Impact note, so you can see what it's worth before you start. Most steps hand you the asset too: an email, an embed snippet or a QR code.

Step one emails the subscriber list you've built inside Gleam, using email credits from your account. Step two gives you a template for the lists you keep in Mailchimp, Klaviyo or anywhere else.

Mark a step done to move to the next one, or skip the ones that don't fit. The percentage at the top tracks how many of the 16 you've marked done.

• Email Your Competition Subscribers via Gleam: Send your competition to the Subscriber list you've built in Gleam
• Share With Your Existing Audience: Get a ready-to-send email for Mailchimp, Klaviyo or another email platform
• Add It to Your Site: Embed your competition on any page
• Share on Your Social Channels: Post across your social accounts, then pin your most important post
• Add a Link to Your Bio: Turn profile visits into competition entries
• Add a Timed Bonus Action: Award bonus entries during a set period and give people a reason to come back
• Cross-Promote With a Partner: Team up with another brand and reach each other's audiences
• Share at Locations With a QR Code: Put your competition on flyers, packaging, signage or displays
• Submit to Contest Promotion Websites: Reach people actively looking for competitions and giveaways
• Use a Gleam Capture: Send website visitors to your competition with a bar or popup
• Promote Your Other Active Campaigns: Introduce entrants to your other live Gleam campaigns
• Add a Gleam Subscribe Action: Keep entrants subscribed after your competition ends
• Add a Secret Code Action: Reward people who find a code in a video, podcast, email or package
• Turn on Event Mode: Collect entries from a shared device at an event or physical location
• Add a Floating Website Tab: Keep your competition visible as visitors browse your site
• Read Our Promotion Guide: Explore more promotion strategies, channel by channel

At the top of the Promote tab you'll find your competition's landing page URL, with shortcuts for sharing it directly to X, Facebook, LinkedIn, WhatsApp, Reddit, Bluesky, email and more.

You'll also get a QR code you can copy or download for flyers, packaging, signage and events.

The full walkthrough is in the Promote Tab docs.