Promote Tab

The Promote tab is where you get your competition in front of people. It holds your landing page link, your QR code and a 16-step checklist. Open any competition and click Promote in the top navigation.

Copy your competition's landing page link and paste it anywhere. The share row posts it straight to X, Facebook, LinkedIn, WhatsApp, Messenger, Reddit, Bluesky, Telegram, Pinterest and email.

Your QR code sits on the right. Copy it or download it, then print it on flyers, packaging or event signage. Directing Traffic To Your Competition Via QR Codes covers where these work best.

Click a step to open it. Each one tells you what to do and hands you something ready made to work from, whether that is an email, a QR code or an embed snippet. Mark it done to move to the next step, or skip the ones that do not fit your campaign. The percentage at the top tracks how far through you are.

1. Email Your Competition Subscribers via Gleam - Send the campaign to the subscriber list you have built inside Gleam. Set the subject, preview it, send a test, then send. Sending uses email credits from your account. See Competition Subscriptions & Promotion Emails.

2. Share With Your Existing Audience - Copy the email template we give you and send it to the lists you keep elsewhere, in Mailchimp, Klaviyo or any other tool you have connected to Gleam.

3. Add It to Your Site - Grab the embed code and drop the competition straight onto a page. See Embedding Gleam in a Page or Blog Post.

4. Share on Your Social Channels - Post the campaign to each account you run, then pin it where you can. See Social Install Options.

5. Add a Link to Your Bio - Put the campaign in your bio link so every profile visit can turn into an entry. See Linktree.

6. Add a Timed Bonus Action - Award bonus entries inside a set window, then post about it while the window is open. See Timed Bonus Actions.

7. Cross-Promote With a Partner - Run the campaign alongside another brand and reach their audience as well as your own. See How To Run A Partner Campaign With Gleam.

8. Share at Locations With a QR Code - Print the QR code for your store, your packaging, your stand or your event signage. See Using Gleam at Events.

9. Submit to Contest Promotion Websites - List the campaign on the sites people already visit to find giveaways. See Contest Promotion Websites.

10. Use a Gleam Capture - Put a bar or a popup on your site that sends visitors to the campaign. See Use Capture To Draw Attention To Your Campaign.

11. Promote Your Other Active Campaigns - Add a Promote Action so entrants discover your other live campaigns and enter those too. See Promote Actions.

12. Add a Gleam Subscribe Action - Turn entrants into email subscribers you still own after the campaign closes. See Subscribe Actions.

13. Add a Secret Code Action - Hide a code in a video, a podcast, an email or your packaging, and award entries to whoever finds it. See Secret Code Action.

14. Turn on Event Mode - Collect entries from a shared device when you are running the campaign at a live event. See Event Mode.

15. Add a Floating Website Tab - Run the widget in a tab or popup that follows visitors as they browse your site. See Run It In Floating Tab or Popup.

16. Read Our Promotion Guide - Work through the full playbook, channel by channel. See How to Promote a Contest or Giveaway.