Promote Tab

The Promote tab gets your Competition in front of people. It holds your landing page link, your QR code and a promotion checklist picked for your campaign, and it's in the top navigation of every Competition.

Copy your Competition's landing page link and paste it anywhere, or post it straight from the share row to X, Facebook, LinkedIn, WhatsApp, Messenger, Reddit, Bluesky, Telegram, Pinterest or email.

Your QR code sits on the right. Copy or download it for flyers, packaging and event signage. It shows your site's header logo in the middle, or its Square Icon if you've added one in your site settings. Directing Traffic To Your Competition Via QR Codes covers where it works best.

Promotion Emails send your Competition to everyone on your Gleam subscriber list in one go. Open the Promote tab and click Email your Competition Subscribers via Gleam in the checklist. Sending needs the Business Plan & above.

Your list grows two ways:

• Build Competition Subscriber List: on by default on the Pre-Entry tab, it gives entrants a checkbox to hear about your future campaigns
• Gleam Subscriber action: entrants earn entries for joining the list

Before you send, you can:

• Write a subject, or pick one from Ideas
• Send only to active users (anyone active in the past 3 months)
• Show or hide your description, prize and end date
• Send a test email and preview it

Each email uses one credit. Credits Available renew monthly with your plan, and In Reserve credits never expire. Running low? You can buy more credits from the Promote tab.

Promotion Emails skip anyone who's already entered, and every email includes an unsubscribe link.

Once it's sent, the step shows Delivery (emails delivered, and when you last sent), Opened, Clicked and Entered, each with its rate out of the emails delivered.

Work through the checklist to start driving traffic and entries to your Competition. Click a step to open it. Each one tells you what to do, gives you something ready-made where it can (an email, an embed snippet, a QR code) and ends with an Expected Impact note. Mark a step done to move on, or skip any that don't fit your campaign. The percentage at the top shows how far through you are.

Gleam picks 15 steps for each Competition based on your site and campaign, so you won't see every step below.

• Email your Competition Subscribers via Gleam: Send the Competition to your Gleam subscriber list and see how the email did. See Email Your Competition Subscribers.
• Share with your Existing Audience: Copy the ready-made email, with your landing page link already in it, and send it to the lists you keep in Mailchimp, Klaviyo or any other platform, in your regular newsletter or on its own.
• Add it to your Website: Copy the embed snippet and paste it wherever you want the widget to appear. See Embedding Gleam in a Page or Blog Post.
• Add it to your Shopify Site: On a Shopify site, this step replaces the one above. Embed the Competition on a page in your store so shoppers can enter without leaving it. See Shopify.
• Share on your Social Channels: Post the Competition straight to X, Facebook, LinkedIn, WhatsApp, Messenger, Reddit, Bluesky, Telegram, Pinterest, Slack or email.
• Add Link to your Bio: Copy the link, or use the Linktree, Instagram, TikTok and Bluesky buttons, to put the Competition in your bio links. See Linktree.
• Add a Timed Bonus Action: Award extra entries during a set window, for live events, product launches and scheduled pushes. See Timed Bonus Actions.
• Cross-Promote with a Partner: Team up with another brand or creator and add a Promote action to each other's campaigns, so both audiences can enter both. Shared-prize giveaways, joint product launches, referral contests with mutual bonuses and discount bundles all work. See How To Run A Partner Campaign With Gleam.
• Share at Locations with a QR Code: Copy or download the QR code for flyers, signage, packaging and event displays. See Using Gleam at Events.
• Submit to Contest Promotion Websites: Submit your Competition to the listing sites for worldwide, the USA and Canada, the UK and Australia. They help most when your own following is small. See Contest Promotion Websites.
• Promote on Twitch: Post your Competition's link in your chat (or have a bot post it) and add it to your Channel Feed.
• Promote on YouTube: Put the link in your video descriptions, mention it in the video and post it in chat when you're live. See How to Promote Your YouTube Contest.
• Use a Gleam Capture: Promote the Competition to people already on your site with a popup, a bar or a call to action. See Use Capture to Draw Attention to Your Campaign.
• Promote your Other Active Campaigns: Add a Promote action that awards entries when entrants enter your other campaigns, or a partner's. See Promote Actions.
• Turn on Event Mode: Use it at in-person events where entrants share an IP address, like venue WiFi or a kiosk. Event Mode switches off the fraud checks that flag shared-IP entries as duplicates, logs the current entrant out whenever the page refreshes, and resets after 2 minutes of inactivity. You can switch it on from this step. See Running Your Competition in Event Mode.
• Add a Floating Website Tab: Add a floating tab to your site so every visitor can enter. See Run It in Floating Tab or Popup.
• Read our Promotion Guide: Work through our full guide to promoting a campaign. See How to Promote a Contest or Giveaway.