How To Use Gleam To Impress Your Manager With Real Marketing Results

Giveaways are often treated as a quick win. Pick a prize, promote it, collect entries.

The difference between a giveaway that is useful and one that is forgettable comes down to how it is set up. What you ask people to do, what information you collect, and how you measure success all shape what you get out at the end.

That is why the platform matters. Gleam is not about running giveaways for the sake of it. It is about running them with clear intent, so the results are meaningful, usable, and easy to build on.

This guide explains how to use Gleam to plan and run giveaways that deliver real marketing results from the start.

Internal pushback usually starts before a campaign launches, not after it ends.

When a giveaway is framed around the prize, it is easy to see it as a cost. When it is framed around what the business is trying to achieve, it is easier to approve and repeat.

Before setting anything up in Gleam, define one outcome the campaign exists to influence, such as:

• Lifting sales during a slow period
• Launching a new product successfully
• Generating qualified leads for your business
• Increasing brand awareness in a competitive market
• Gathering customer feedback to improve your offering
• Building long-term customer loyalty
• Driving measurable revenue growth

This does not limit what the giveaway can achieve. It simply gives you a clear reference point when results are reviewed.

Managers are far more comfortable supporting campaigns that have a clear purpose and a clear way to judge success than those that try to achieve everything at once.

Once the outcome is clear, entry actions should be chosen carefully.

Each action should answer a simple question: what does this help us achieve?

For example:

• Email signups help grow a list you can use later
• Page visits help increase traffic to a key page
• Social follows help build an owned audience
• Referrals help extend reach without extra spend

Actions that do not support the main goal often increase entry counts without improving the final report. Removing them usually makes results easier to explain, not weaker.

This makes the giveaway easier to compare to other channels when performance is reviewed.

Growing a list on its own is rarely enough to impress anyone internally.

What usually matters more is whether the people who entered are likely to be useful after the giveaway ends.

In the Pre-Entry tab, you can add custom fields before someone completes any actions. This allows you to collect more than just an email address and control who is eligible to enter.

For example, you can:

• Ask for job title
• Collect company size
• Capture industry or location
• Require specific information before entry

You can also exclude certain locations or restrict eligibility based on geography. This prevents irrelevant entries and improves overall data quality.

Take a look at all of the valuable data you can collect with this template, before the user even completes any actions:

Raw totals without context are easy to dismiss.

Most managers want to know what changed because of the campaign, not just how many entries were generated.

Gleam reporting allows you to show:

• Total entries and completed actions
• Which actions drove the most participation
• How many entries came from referrals
• Which traffic sources performed best

If you are tracking email growth or follower increases externally, you can compare those numbers alongside your campaign window.

This makes it easier to connect giveaway activity to broader channel performance, rather than presenting entries in isolation.

Instead of saying “we had 3,000 entries”, you can show:

• How many people completed the key action
• How much participation came from referrals
• Which channels drove the strongest response

That makes the results easier to evaluate and easier to compare to other campaigns.

Referral sharing is a useful signal because it shows when people are willing to pass the campaign on themselves.

Gleam’s Viral Share reporting allows you to see:

• How many entries came from referral links
• Which entrants referred others
• How many additional entries each referrer generated

This is particularly helpful when discussing efficiency.

You can show how much participation came from participants sharing the campaign, rather than from your own direct promotion.

That makes it easier to demonstrate organic amplification, not just entry volume.

Even good results can fall flat if they are presented poorly.

A short internal summary should make it easy to answer one question: should we do this again?

A simple summary usually includes:

• The original goal
• Total entries and useful outcomes
• Which actions performed best
• How much participation came from referrals
• One clear takeaway for next time

Because Gleam keeps this data in one place, the work shifts from pulling numbers to explaining what they mean.

Giveaways often lose credibility because they appear to end when the prize is awarded.

Showing how the results are used afterwards helps avoid that.

This might include:

• Follow-up emails to entrants
• Retargeting people who showed higher interest
• Reusing collected content in other campaigns

This helps position the giveaway as part of ongoing work rather than a one-off burst of activity.

Giveaways do not have to be treated as one-off pushes.

When you define the goal and track the right metrics, each campaign becomes a structured test.

You can use them to compare:

• Incentives
• Messaging
• Channels
• Referral performance

Because everything is tracked in one place, the outcome is measurable and repeatable.

That makes each giveaway easier to justify and easier to improve next time.

Running one strong campaign proves you can execute.

Impressing your marketing manager means showing that the campaign contributes to ongoing growth, not just a single report.

Here’s how each type of campaign supports that.

A monthly giveaway gives you consistent acquisition to report on.

With:

• Recurring winners
• Rotating prizes
• Built-in referral actions

You can show steady subscriber growth, ongoing referral contribution, and repeat participation over time.

That makes it easier to demonstrate predictable lead generation, not just a single campaign result.

Rewards campaigns let you move beyond acquisition metrics.

A refer-a-friend campaign can incentivise:

• Customers referring paying users
• Repeat purchases
• Onboarding completion

This allows you to report revenue-influencing actions, not just entries or clicks.

Internally, that positions your campaigns as contributing to retention and growth.

WiFi Rewards turns physical visits into trackable data.

Instead of general footfall numbers, you can report:

• Emails captured in-store
• Social follows generated during visits
• Accounts created from offline traffic

That gives you attribution for activity that would otherwise be unmeasured.

A check-in reward makes customer visits visible.

You can demonstrate:

• Location-tagged posts
• Organic visibility from real customers
• Ongoing social engagement tied to physical traffic

That shows campaigns driving both in-store activity and public reach.

A giveaway promotion popup improves the efficiency of your campaign.

You can report:

• Additional subscribers captured from existing traffic
• Improved conversion rates
• Higher total output without increased spend

That demonstrates optimisation and cost efficiency, not just campaign execution.