The Ultimate Guide To Running a Gleam Rewards Campaign

With a Gleam Rewards campaign you can allow users to complete powerful actions such as email signups, social media interaction, website visits and even user-generated content creation to earn instant Rewards such as coupon codes and unlockable downloads.

As opposed to a giveaway, sweepstakes or competition, a rewards campaign works by offering everyone who completed the actions an instant perk instead of just being entered in for a chance to win a prize.

This means the user will benefit directly and be instantly rewarded by participating in your campaign.

Running a rewards program where users unlock a discount code in return for completing valuable actions is a fantastic way to incentivise users to do things like signing up for your mailing list, visiting your website, engaging with you on social media, or referring friends.

Plus, when you offer a discount code, people are more likely to make a purchase as they feel like it's a good deal.

This is a great way to not only encourage interested users to become paying customers, but to also collect valuable customer data and enhance your social media engagement

A scavenger hunt reward campaign is a fun and engaging way to drive deeper interaction with your content and website.

By creating a scavenger hunt where participants need to find specific items or information on your site, you encourage users to explore all of your content more thoroughly.

This is because the codes are hidden so instead of just signing up with an email address and forgetting about your business, they have to really keep an eye out on everything you post and keep checking back every day.

As users will be actively searching through and thoroughly reading your content, this obviously encourages a much deeper level of engagement compared to just liking and scrolling past.

It turns the browsing experience into an exciting challenge, making your brand memorable and building a stronger connection with your audience.

Incentivising email signups list by offering a reward like a discount code upon registration is a fantastic way to boost your newsletter subscribers.

This is so important as you need to keep a direct line of communication open between you and your potential customers so you can promote your products and campaigns easily.

It’s an effective way to grow your subscriber base while providing immediate value to new sign-ups.

Offering incentives for completing surveys or questionnaires is an effective strategy for collecting valuable customer feedback. Providing rewards not only boosts participation rates but also encourages more honest and thoughtful responses.

Many people may be reluctant to take the time to complete a survey without some form of incentive. By motivating them with discounts, you increase the likelihood of gathering useful insights.

With the feedback collected, you can gain a clearer understanding of your customers' preferences and identify areas where your business can improve.

Simply customise this template to get started:

Offering a photo submission reward is a great way to motivate users to create and share valuable content of your brand that you can use in future marketing campaigns.

By providing incentives like discount codes, you encourage your followers and customers to share genuine photos featuring your product or service.

Users simply need to post the photo on their feed, tag your business, and use your branded hashtag.

This is a fantastic way to boost your brand's visibility and engagement on social media.

Alternatively, you can let users submit their photos directly through a Gleam widget.

While this method may not increase your reach as much, it could result in more entries since people might prefer not to share on their feed. If your goal is to gather as much user-generated content as possible, offering this option can be a useful alternative.

Just customise this template to get started:

Then, promote the campaign across all of your channels, like social media, email, and your website.

Incentivising users to sign up for a free trial, webinar, or register for an event is a really effective way to boost engagement and expand your audience.

It's also a great way to encourage people who are on the fence about attending to sign up and go for it.

By offering rewards such as discounts or exclusive content you make signing up more appealing and encourage more people to take action.

This not only increases your sign-up rates, but also helps you build a larger, more engaged audience and collect a means of communicating with them either through social media or through emails.

Offering tiered discounts is another effective strategy to increase the average order value and encourage customers to spend more.

By structuring discounts in levels, such as 10% off for orders over $50 and 20% off for orders over $100, customers are motivated to spend more to unlock a higher discount.

This makes people feel like they're getting a good deal and makes them feel more satisfied.

In turn, this leads to increased spending because customers are encouraged to purchase more to achieve the next discount tier.

Encouraging users to download your app by offering a reward can be a really effective way to boost your download rates.

When you offer a discount or access to exclusive content, you give people who are on the fence the final push to go for it and download your app.

This type of reward campaign drives initial downloads by immediately offering value.

Make sure you tell users everything they need to know about your app in a short and concise way so they can see why its worth downloading and how it could be useful for them.

To run this type of rewards campaign, try this template:

Trying to run this giveaway manually will be tricky as it will be hard to know who has downloaded your app and to keep track.

Make sure you promote your campaign across all channels to ensure you reach everyone who might be interested.

It's really important to remember that just because someone follows you on Instagram doesn't necessarily mean they follow you on Twitter where you're promoting your campaign.

A Linktree reward is a powerful tool for maximising the effectiveness of the single clickable link available in your social media bio.

By offering incentives such as discount codes through your Linktree, you create a centralised location where users can easily access these rewards.

This strategy not only drives more traffic to your website, but also increases engagement by motivating followers to click through and take advantage of the offers.

This is a brilliant way of converting social media followers into customers.

Check out how it looks when you add your Gleam rewards campaign to your Linktree:

You can also partner with influencers and give them a special coupon code to add to their bio. Choose influencers who align well with your brand to share unique codes with their followers.

This strategy is a fantastic way to expand your reach and boost visibility by tapping into their established audience.

Plus, influencers will benefit from increased engagement, and you can also offer them a commission or other incentives to further motivate their promotion.

It’s a win-win for both parties, driving more traffic and increasing your brand’s presence

If you are launching a new product, event, book, or album, it’s crucial to build an audience and engage with leads so you're set up for success.

Our template makes this easy by letting you run campaigns that promote your product, grow your email list, and connect with excited leads:

This is a fantastic way to get people interested and get the buzz and momentum going pre launch by encouraging users to take actions like signing up for a waitlist or your newsletter, following you on social media, and loads more.

You can implement a rewards program at your physical venue by adding your QR code from your Gleam campaign onto things like menus and in store signage.

This is a fantastic way to encourage repeat visits by rewarding existing customers.

For example, scan the code, sign up your email, and order a drink and get $10 off your next order.

This is a fantastic idea for restaurants or if you're hosting an event.

It’s a great way to show appreciation and increase customer satisfaction. By offering rewards through a QR code on menus or event materials, you create an added incentive for repeat visits and build a positive connection with your brand.

A Facebook check-in reward program can drive more traffic to your location by offering incentives for users who check in on Facebook.

This essentially acts as a shoutout for your business because when you check into somewhere on Facebook, it shows up on all of their friends feeds.

By providing rewards such as discounts or free items to those who check in, you encourage more visitors and increase your brand’s visibility.

Promote the campaign through your social media channels and in-store signage, and ensure users know how to redeem their rewards.

A gated content reward is a type of campaign where users gain access to exclusive or premium content in exchange for completing specific actions like signing up to your mailing list.

This is awesome if you don't offer a physical product, but sell or post things like workout programs or recipes.

For example, even if your content is free, gating access additional material can be an effective way to encourage people to sign up for your mailing list.

By offering extra content rather than a discount, you ensure that visitors not only view your recipes or other content but also follow you and subscribe to your mailing list, helping you grow your communication channels.

Now you have everything you need to know about running a rewards campaign with Gleam!