The Ultimate Guide To Running a Gleam Rewards Campaign

With a Gleam Rewards campaign, people complete actions like email signups, social media interactions, website visits and even user-generated content, and earn an instant reward such as a coupon code or an unlockable download.

A giveaway, sweepstakes or competition enters people for a chance to win a prize. A rewards campaign gives everyone who completes the actions an instant perk.

That means every participant benefits straight away. Here are the reward campaigns we recommend, and how to set up each one.

A rewards program where people unlock a discount code for completing actions gives them a reason to join your mailing list, visit your website, or engage with you on social media.

A discount code also gives them a reason to buy, because it feels like a good deal.

You turn interested visitors into paying customers, collect customer data, and lift your social media engagement at the same time.

A scavenger hunt reward gets people exploring your content and website.

You hide codes on your site, so instead of signing up and forgetting about you, people keep an eye on everything you post and check back every day.

People searching for codes read your content properly instead of liking it and scrolling past.

Offering a reward like a discount code for signing up is one of the quickest ways we know to grow your newsletter list.

Your list is a direct line to your customers, so you can promote your products and campaigns whenever you need to.

New subscribers get something of value straight away, and you get a subscriber.

Here is this exact template set up from start to finish, from picking it in the library to publishing your reward:

Offering a reward for completing a survey or questionnaire helps you collect customer feedback.

Many people won't take the time to complete a survey without something in return, so a discount gets you more responses to learn from.

With the feedback in hand, you can see what your customers prefer and where your business can improve.

Customize this template to get started:

A photo submission reward gets people creating content about your brand that you can use in future marketing campaigns.

Offer a discount code and your followers and customers share real photos featuring your product or service.

They post the photo on their feed, tag your business, and use your branded hashtag, so their followers see your brand too.

You can also let people submit photos directly through a Gleam widget.

That reaches fewer people, but it may bring in more submissions from people who would rather not post on their feed. If your goal is to collect as much user-generated content as possible, offer both.

Customize this template to get started:

Then promote the campaign on all of your channels: social media, email, and your website.

Offering a reward for signing up to a free trial, a webinar, or an event gets more people through the door.

It also gives people who are on the fence a reason to sign up.

A discount or exclusive content makes signing up more appealing, so more people take action.

You get more signups, and an audience you can reach again by email or on social media.

Offering Tiered Discounts encourages customers to spend more per order.

Structure your discounts in levels, such as 10% off orders over $50 and 20% off orders over $100, and customers have a reason to add more to their cart to reach the next tier.

Offering a reward for downloading your app gives people who are on the fence the final push to install it.

A discount or exclusive content delivers value the moment they download.

Explain what your app does in a few short lines so people can see why it's worth downloading.

To run this type of rewards campaign, try this template:

Running this by hand is hard, because you can't easily tell who has downloaded your app.

Promote your campaign on every channel. Someone who follows you on Instagram doesn't necessarily follow you on X, where you might be promoting it.

A Linktree reward makes the most of the one link in your social media bio.

Offer discount codes through your Linktree and followers have one place to find your rewards.

More followers click through to your website, and more of them become customers.

Here is how it looks when you add your Gleam rewards campaign to your Linktree:

You can also partner with influencers and give them a special coupon code to add to their bio. Choose influencers who fit your brand and give each one unique codes to share with their followers.

Their audience sees your brand, the influencer gets something to offer their followers, and you can add a commission or other incentive to keep them promoting it.

If you're launching a new product, event, book, or album, build an audience and engage your leads before launch day.

Our template lets you promote your launch, grow your email list, and connect with excited leads:

Ask people to join a waitlist or your newsletter, follow you on social media, and more, so your launch has momentum from day one.

You can run a rewards program at your venue by adding the QR code from your Gleam campaign to menus and in-store signage.

It rewards existing customers and gives them a reason to come back.

For example: scan the code, sign up with your email, order a drink, and get $10 off your next order.

This suits restaurants and events, and it builds a positive connection with your brand every time someone visits.

A Facebook check-in reward brings more people to your location by rewarding visitors who check in on Facebook.

Every check-in shows up in the visitor's friends' feeds, so it works as a shoutout for your business.

Offer a discount or a free item to everyone who checks in, and more people see your brand.

Promote the campaign on your social media channels and in-store signage, and make sure people know how to redeem their reward.

A gated content reward gives people access to exclusive content when they complete an action, like signing up to your mailing list.

It suits businesses that don't sell a physical product, like creators who publish workout programs or recipes.

Even if your main content is free, gating some extra material gives people a reason to join your mailing list.

Offer extra content instead of a discount, and people view your recipes or other content, follow you, and subscribe, so you have more ways to reach them.