Re-engage idle users before they leave your site. Use this website engagement strategy to display an eye-catching coupon popup when user inactivity is detected — increasing conversions and helping you reduce bounce rate.

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Re-Engage Idle Visitors

This template is perfect for ecommerce sites, landing pages, or product pages that experience website abandonment. With Gleam's Idle Time trigger, you can automatically detect when a user stops interacting with your site and show a relevant call to action (CTA) that nudges them to stay, engage, or complete a purchase.

Offering an instant discount code in return for an email address not only improves website engagement, but helps you build your email marketing funnel in a user-friendly way.

Template Features

Idle Time trigger to detect user inactivity
Coupon unlock on email signup
Fully customisable popup layout and messaging
Behavioural targeting for specific landing page or product page
Integrates with major email platforms
Responsive design that works across all devices
Simple embed code for installation on any web page

Gleam gives you powerful tools to convert passive visitors into leads — reducing bounce, addressing pain points, and building trust with users before they leave your site.

Benefits of Engaging Idle Website Visitors

When users stop interacting, it signals disengagement or confusion. Exit intent strategies and idle-time triggers are designed to catch them before they bounce — increasing the likelihood of a conversion.

This popup allows you to:

Reduce bounce rate by offering instant incentives
Increase website engagement with relevant, timed content
Convert passive visitors into subscribers or paying customers
Promote limited-time offers that create a sense of urgency
Collect high-quality leads and grow your email list

Whether they are reading blog posts, browsing your store, or comparing options, this popup turns inactivity into action.

Who Should Use This Template

This campaign is ideal for:

Ecommerce stores aiming to convert hesitant buyers
SaaS companies monitoring user behavior on product tours
Blogs promoting gated case studies or lead magnets
Any site wanting to build trust before a visitor leaves the site

If your target audience often drops off without engaging, this strategy can help you capture them with relevant content and personalised offers.

Integration Support

You can integrate this campaign with any of the following:

Gleam’s native Email Provider Integrations
Coupon Code Setup
Idle Time Rule
Full setup walkthrough: Installing Your Capture

Official Gleam Documentation

Frequently Asked Questions

User inactivity is when a visitor stops engaging with your website. It is the perfect time to trigger a re-engagement popup. Click to expand and learn how to use inactivity popups to boost conversions.

Exit-intent and idle popups can reduce bounce rates by re-engaging users who are about to leave. Tap to expand and see how to turn passive visits into conversions.

Popups triggered after inactivity bring users back before they leave. Expand to see why this is a powerful website engagement strategy.

Discounts, free shipping, or limited-time deals work best to re-engage idle users. Expand to discover which popup offers drive action from passive visitors.

Exit intent triggers when the user moves to leave; idle time triggers after inactivity. Expand to learn how both strategies reduce website abandonment.

Integrations

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ConvertKit

E-goi

Infusionsoft by Keap

Klaviyo

Mad Mimi

Omnisend

OntraPort

Sailthru

Sendlane

Unbounce

Vero

Vision6

Zapier

Aweber

Bronto (Oracle)

Campaigner

Customer.io

Drip

Emma

GetResponse

HubSpot

iContact

Mailchimp

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Mailjet

Marketo

Salesforce Marketing Cloud

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Sendy

Shopify

Webhooks

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How to Set Up This Idle Visitor Engagement Popup

Choose "Email Signup" as Your User Action
Select “Email Signup” as the action so you can collect email addresses and offer a discount code to re-engage idle users.
Customise Your Design to Fit Your Brand
Edit text, layout, colours, and images to create an eye-catching, user-friendly popup.
➡ Learn how to customise your Capture's design
Add Your Coupon Codes
Provide a single universal code or use unique coupon codes. This will motivate potential customers to complete a purchase.
➡ How to add coupons to your Capture
Set Idle Time Trigger Rules
Use the Idle Time rule to trigger this popup after a user has remained inactive on your web page for a specific number of seconds.
➡ See how to configure Idle Time triggers
Target Specific Pages
Display your popup on landing pages, product pages, or blog posts where users are most likely to become passive.
➡ Learn more about targeting rules
Connect Your Email Integration
Sync with email platforms like Klaviyo, Mailchimp, or HubSpot so your email marketing campaigns stay automated.
➡ Connect your email provider
Finalise and Install
Once you publish the popup, go to your Gleam dashboard, select your Capture, click Install, and copy the tracking script into your website's HTML.
➡ View install instructions

This setup ensures your exit intent strategy works in tandem with website engagement strategies, helping to convert passive visitors and reduce bounce rate.