• Overview
  • How to Use
  • Similar Templates

Customer Retention Coupon

Boost customer retention with targeted post-purchase discounts. This template helps you offer returning customers a compelling reason to keep shopping while growing your email list.

Trigger your popup on post-checkout pages to deliver discount codes when customers are most engaged. With Gleam's powerful targeting and customisation options, you can create a retention strategy that improves customer experiences, encourages repeat purchases, and increases loyalty.

Template Features

  • Displayed on checkout confirmation or post-purchase pages
  • Email signup form with GDPR-compliant consent
  • Coupon code delivery (shared or unique codes)
  • Customisable branding, copy, and layout
  • Works with all major email providers
  • Fully responsive, fast to launch, easy to manage

This campaign is ideal for ecommerce brands looking to improve customer satisfaction and create repeat customers with cost-effective, automated post-purchase messaging.

Benefits of Using Post-Purchase Coupons

Customer retention strategies are more cost-effective than acquisition. This Capture template gives you a direct way to connect with loyal customers and offer meaningful incentives that drive repeat purchases.

You will:

  • Encourage customers to complete a second purchase sooner
  • Build trust and brand loyalty by offering added value
  • Grow your email list with qualified, high-converting leads
  • Measure customer behavior through engagement tracking
  • Use feedback to improve products and services

Offering a coupon post-checkout helps you stay top of mind and re-engage online shoppers at the perfect moment.

Who Should Use This Template

This template is perfect for:

  • Online retailers focused on customer satisfaction
  • SaaS companies offering upgrades or add-ons
  • Subscription-based businesses increasing renewal rates
  • Small businesses building customer success programs

If improving customer retention is important to your marketing campaign, this popup delivers results without disrupting user experience.

Integration Support

You can integrate this popup with:

Learn more about post-checkout coupon strategies in our Email Marketing Ideas Guide.

Official Gleam Documentation

Freqently Asked Questions

What Is A Customer Retention Strategy And Why Does It Matter?

A customer retention strategy is how you keep your customers coming back. Expand this FAQ to see how post-purchase coupons improve loyalty and revenue.

Why Are Customer Retention Coupons So Effective?

Retention coupons turn one-time buyers into loyal customers. Click to learn how they improve repeat sales and reduce churn.

How Can I Use Popups to Increase Customer Retention?

Use popups on your confirmation page to deliver retention offers. Expand to learn how Gleam helps you build loyalty and collect emails post-purchase.

Where Should I Show A Customer Retention Coupon Popup?

Show your retention popup on the post-checkout page. Click to see how placement affects performance and user experience.

What Email Platforms Work With Retention Coupons In Gleam?

Gleam works with Klaviyo, Mailchimp, Hubspot, and more. Expand this FAQ to learn how to automate your post-purchase campaigns.


Integrations


Similar Templates

See all

How to Set Up Your Customer Retention Coupon Popup

Follow these simple steps to create an effective customer retention strategy using a post-purchase coupon Capture:

  1. Configure the Setup & Action
    Set your user action to “Email Signup” and select Coupon as your capture type. This will collect email addresses and deliver your promotional coupon code to loyal customers immediately after they complete a purchase.

  2. Customise Your Design
    Adjust your popup's size, text, CTA button, colours, and images to match your brand voice. You can choose from a variety of Layouts & Variations to optimise user experience across mobile and desktop.
    ➡ Learn How to Customise Your Capture's Design

  3. Add Your Coupon Codes
    Choose whether to deliver a single shared coupon or unique promo codes to each subscriber. Gleam lets you manage discount codes in real time, helping reduce friction at checkout.
    ➡ How to Add Coupon Codes

  4. Apply Targeting Rules
    Use Behavioural Rules to display your coupon popup only on relevant URLs, such as your checkout confirmation page, using the Current URL Rule. You can also apply scroll or time delay triggers to increase the likelihood of engagement.
    ➡ Behavioural Rules Overview

  5. Connect Email Integrations
    Automatically send collected leads to your preferred email marketing platform. Gleam integrates with Shopify, Mailchimp, Klaviyo, MailerLite, Hubspot, and more — ensuring your post-purchase flow continues smoothly.
    ➡ Connect Your Email Provider

  6. Finalise Admin Settings
    Set your Campaign Key for internal tracking and apply any entry limits if needed. This helps control how often users can claim your coupon and keeps your offers exclusive.

  7. Install Your Capture
    Add the popup to your website with a single line of JavaScript. This enables your campaign to run across your store with minimal development overhead.
    ➡ Learn How to Install Your Capture

Business
Customer Retention Coupon

Boost customer retention with targeted post-purchase discounts. This template helps you offer returning customers a compelling reason to keep shopping while growing your email list.

Ready to Build Customer Loyalty?

Get Started