Boost customer retention with targeted post-purchase discounts. This template helps you offer returning customers a compelling reason to keep shopping while growing your email list.
- Overview
- How to Use
- Similar Templates
Customer Retention Coupon
Boost customer retention with targeted post-purchase discounts. This template helps you offer returning customers a compelling reason to keep shopping while growing your email list.
Trigger your popup on post-checkout pages to deliver discount codes when customers are most engaged. With Gleam's powerful targeting and customisation options, you can create a retention strategy that improves customer experiences, encourages repeat purchases, and increases loyalty.
Template Features
- Displayed on checkout confirmation or post-purchase pages
- Email signup form with GDPR-compliant consent
- Coupon code delivery (shared or unique codes)
- Customisable branding, copy, and layout
- Works with all major email providers
- Fully responsive, fast to launch, easy to manage
This campaign is ideal for ecommerce brands looking to improve customer satisfaction and create repeat customers with cost-effective, automated post-purchase messaging.
Benefits of Using Post-Purchase Coupons
Customer retention strategies are more cost-effective than acquisition. This Capture template gives you a direct way to connect with loyal customers and offer meaningful incentives that drive repeat purchases.
You will:
- Encourage customers to complete a second purchase sooner
- Build trust and brand loyalty by offering added value
- Grow your email list with qualified, high-converting leads
- Measure customer behavior through engagement tracking
- Use feedback to improve products and services
Offering a coupon post-checkout helps you stay top of mind and re-engage online shoppers at the perfect moment.
Who Should Use This Template
This template is perfect for:
- Online retailers focused on customer satisfaction
- SaaS companies offering upgrades or add-ons
- Subscription-based businesses increasing renewal rates
- Small businesses building customer success programs
If improving customer retention is important to your marketing campaign, this popup delivers results without disrupting user experience.
Integration Support
You can integrate this popup with:
- Shopify: Shopify Integration
- Mailchimp: Mailchimp Integration
- Klaviyo: Klaviyo Integration
- Sendy, Hubspot, MailerLite and more: All Email Integrations
Learn more about post-checkout coupon strategies in our Email Marketing Ideas Guide.
Official Gleam Documentation
- Coupon Captures
- Current URL Targeting
- Behavior Rules
- Email Provider Setup
- Capture Installation
- Post-Checkout Coupon Strategy
Freqently Asked Questions
A customer retention strategy is how you keep your customers coming back. Expand this FAQ to see how post-purchase coupons improve loyalty and revenue.
Retention coupons turn one-time buyers into loyal customers. Click to learn how they improve repeat sales and reduce churn.
Use popups on your confirmation page to deliver retention offers. Expand to learn how Gleam helps you build loyalty and collect emails post-purchase.
Integrations
Similar Templates
See allHow to Set Up Your Customer Retention Coupon Popup
Follow these simple steps to create an effective customer retention strategy using a post-purchase coupon Capture:
-
Configure the Setup & Action
Set your user action to “Email Signup” and select Coupon as your capture type. This will collect email addresses and deliver your promotional coupon code to loyal customers immediately after they complete a purchase. -
Customise Your Design
Adjust your popup's size, text, CTA button, colours, and images to match your brand voice. You can choose from a variety of Layouts & Variations to optimise user experience across mobile and desktop.
➡ Learn How to Customise Your Capture's Design -
Add Your Coupon Codes
Choose whether to deliver a single shared coupon or unique promo codes to each subscriber. Gleam lets you manage discount codes in real time, helping reduce friction at checkout.
➡ How to Add Coupon Codes -
Apply Targeting Rules
Use Behavioural Rules to display your coupon popup only on relevant URLs, such as your checkout confirmation page, using the Current URL Rule. You can also apply scroll or time delay triggers to increase the likelihood of engagement.
➡ Behavioural Rules Overview -
Connect Email Integrations
Automatically send collected leads to your preferred email marketing platform. Gleam integrates with Shopify, Mailchimp, Klaviyo, MailerLite, Hubspot, and more — ensuring your post-purchase flow continues smoothly.
➡ Connect Your Email Provider -
Finalise Admin Settings
Set your Campaign Key for internal tracking and apply any entry limits if needed. This helps control how often users can claim your coupon and keeps your offers exclusive. -
Install Your Capture
Add the popup to your website with a single line of JavaScript. This enables your campaign to run across your store with minimal development overhead.
➡ Learn How to Install Your Capture
Similar Templates
Newsletter Signup Form
Exit Intent Popup
Exit Intent Coupon
Limited Time Offer
Blog Subscriber Popup
Limited Time Discount Unlock
Re-Engage Idle Visitors
Instagram Welcome Coupon
Reddit Welcome Coupon
Twitter / X Welcome Coupon
Substack Subscription Pop Up
Product Hunt Welcome Coupon
QR Code Coupon
Event Registration Popup
Coupon Popup
Email Signup Popup
Flash Sale Popup
Shopping Cart Abandon Coupon
Geotargeting Popup Offer
New Location Announcement
Welcome Coupon
Returning Visitor Coupon
Facebook Welcome Coupon
404 Page Opt-In Form
Giveaway Promotion Popup
GDPR Compliant Opt-In
Linktree Welcome Signup Form
System Downtime Updates
Beta Signup Popup
Linktree Welcome Coupons
Linktree Signup Form
Linktree Coupon Unlock
Black Friday Free Shipping Coupon
Cyber Monday Exit Intent Coupon
Cyber Monday Limited Time Offer Countdown
Black Friday Popup
Restaurant Email Signup Popup
Full Screen Coupon Popup
Subtle Signup Discount
Website Coupon Code Offer
Half Screen Takeover Coupon Popup
Embedded Discount Offer
Popup Banner Coupon
Book Preorder Popup
Boost customer retention with targeted post-purchase discounts. This template helps you offer returning customers a compelling reason to keep shopping while growing your email list.