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GDPR Opt-In Form Template

Stay compliant with the General Data Protection Regulation (GDPR) while building your email list using this fully customisable GDPR Opt-In Form.

This template makes it easy to collect email addresses with explicit consent fields, ensuring your email marketing campaigns follow best practices.

By requiring users to opt in to receive communications through affirmative action, you ensure that consent must be freely given, specific, informed and unambiguous. This means no pre-ticked boxes, clear explanations of how personal information will be used, and a transparent way for subscribers to withdraw their consent at any time.

Using a GDPR opt-in form not only helps you reduce compliance risks but also builds trust with users by showing that their data is being collected responsibly and ethically.

Tip

Always disclose how personal data will be used and provide unsubscribe links in every communication. This keeps your data subjects informed and compliant with GDPR requirements.

What This Template Does

  • Creates a GDPR-compliant opt-in form with consent fields
  • Collects email addresses with clear explanations of data collection
  • Ensures explicit opt-in consent (no pre-ticked boxes, no implied consent)
  • Connects directly to platforms like Zoho Campaigns, Mailjet, or Zapier
  • Allows subscribers to easily withdraw their consent

Benefits of This Template

  • Keeps your email marketing efforts compliant with data protection regulation GDPR
  • Builds subscriber trust by being transparent about how personal information is processed
  • Reduces the risk of fines by ensuring the correct type of consent is used
  • Helps grow an engaged audience through proper opt-in forms
  • Supports lawful processing of personal data with consent that is explicitly opt-in

Who Should Use It

  • Businesses operating in the EU or handling EU customer data
  • Marketers using email marketing to promote offers, content, or updates
  • E-commerce brands collecting personal information from visitors
  • Organisations looking to demonstrate compliance and reduce risks in their lead generation

Official Gleam Resources

Frequently Asked Questions

How Do I Collect Emails For Marketing?

You can collect emails for marketing using opt-in forms, gated content, and online contests or giveaways.

What Should I Include In An Opt-In Form?

our opt-in form should explain what users are signing up for, link to your privacy policy, and use a clear CTA. Click to explore what makes opt-in forms convert better.

What Is GDPR?

The General Data Protection Regulation (GDPR) is a European Union law that governs how personal data is collected, processed, and stored. To understand your rights and responsibilities under GDPR, please expand this FAQ for detailed information.

Is Double Opt-In Required For GDPR?

No, but GDPR recommends clear, unambiguous consent — and double opt-in helps provide proof. Click to see how double opt-in supports GDPR compliance.


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How to Set Up Your GDPR Opt-In Form

  1. Customise Your Design
    Adjust your popup text, design, and form fields to clearly explain how data is being collected. Add a checkbox to capture explicit opt-in consent.
    Learn How to Customise Your Capture’s Design

  2. Set Behavioural Rules & Triggers
    Decide when to show your popup (on entry, exit intent, or time delay) using Behavioural Rules.

  3. Connect Email Integrations
    Link your opt-in form to Zoho, Mailjet, or Zapier so email addresses are synced instantly.
    Learn How to Connect Your Email Provider

  4. Explain Data Usage
    Clearly explain how personal data will be processed, include unsubscribe links, and inform users how to withdraw their consent.

  5. Install Your Capture
    Add your popup to your website with a single line of code.
    Learn How to Install Your Capture

Pro
GDPR Opt-In Form Template

Stay compliant with the General Data Protection Regulation (GDPR) while building your email list using this fully customisable GDPR Opt-In Form.

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