Building a following and driving engagement on Twitter / X is a great marketing strategy for just about any business, but forming a connection with an audience on Twitter / X is just the beginning.

Once you've captured attention and built an audience on Twitter / X you should be striving to convert them into more valuable email leads and customers, and the perfect way to do this is with Gleam's Twitter / X Welcome Coupon Popup.

This powerful, customisable popup allows you to direct traffic from Twitter / X to your website using enticing discounts where you can use Gleam's powerful referring domain rule to trigger your popup and offer Twitter / X users exclusive discount coupons when they sign up to your email list.

This is a highly effective strategy for a few reasons:

1. Discounts and other special offers are a fantastic way to incentive your Twitter / X following to visit your website where they can properly check out your offering and make a purchase. The exclusivity of these X coupons makes it all the more effective.
2. Giving out discount codes as soon as users reach your website will put them in a purchasing mindset and make them more likely to follow through with a purchase.
3. Getting users to join your email list to unlock discounts will allow you to convert Twitter / X followers into email leads who you can directly contact with future offers, deals and new releases to drive conversions with greater efficiency.