Welcome Coupon Popup Template

This fully customisable popup delivers a time-sensitive welcome offer in exchange for an email address, helping you drive immediate purchases and build a list for future promotions.

Template Features

Targeting Rules Used in This Template

Existing Subscribers
Prevents the popup from showing to users who have already completed this Capture (or any other Capture you’ve run on the site that we’re aware of).

• Works only for subscribers known to Gleam (not historical subscribers prior to Capture).
• Use when your welcome coupon should appear to first-time signups only.

Closed Capture
Sets a cookie when a visitor manually closes the popup so it won’t re-open for them.

• Respectful UX; avoids bad experiences and banner fatigue.
• Use together with frequency caps or delays for a smoother user experience.

New Visitor
Shows the popup only to users who haven’t visited your site before.

• Do not combine this with “Returning” or the rule will fail.
• Ideal when your welcome offer must be first-session only.

Benefits

• Turn paid and organic traffic into leads and buyers in the first session
• Grow your email list for ongoing campaigns and loyalty programs
• Nudge shoppers to act now with a clear CTA and limited-time incentive
• Reduce cart hesitation by presenting a relevant welcome offer up front
• Re-engage non-purchasers later with segmented email flows

Who Should Use It

• E-Commerce brands welcoming new shoppers to their online store
• Subscription or DTC businesses offering a first-order promo code
• Marketers running paid social media or search campaigns who need stronger on-site conversion.

Official Gleam Resources

• E-Commerce Coupon Strategies — structure discounts that protect margin and drive uptake.
• Convert E-Commerce Visitors — on-site tactics that turn traffic into customers.
• Discount Codes for Growth — when to use incentives and how to avoid erosion.
• Discount Popup Ideas — proven layouts, triggers, and timing that convert.

Frequently Asked Questions