12 Drops Before Black Friday Giveaway Template

Most Black Friday giveaways ask for one visit. This one asks for twelve.

Eleven smaller prizes drop across the eleven days before Black Friday, one each day, and the twelfth is the grand prize you draw on the day itself. Game keys, perks and codes cost you almost nothing per drop, so the budget goes into the finale while the daily rhythm does the work of keeping your audience present. By the time the sale opens, your list has opened your emails eleven days running. Our Black Friday Promotion Guide covers where this sits alongside the rest of your sale.

What This Template Does

• Captures leads with Subscribe Actions so every entrant joins your pre-sale list
• Runs repeat participation through Bonus Entry Actions that reset for each drop
• Builds community reach with Twitch Actions and Discord Actions
• Grows your player base with Steam Actions
• Extends coverage through YouTube Visit Actions and Instagram Comment Actions
• Drives reposts and follows with X Repost Actions and X Follow Actions
• Rewards your existing subscribers with Secret Code Actions hidden in the daily email
• Turns one entrant into several through Viral Share Actions

Benefits of This Template

• Creates eleven reasons to open your email before the sale instead of one
• Spreads a modest prize budget across a long run, with the weight kept for the finale
• Uses digital prizes that cost nothing to ship during your busiest logistics week
• Builds your subscriber list steadily through the run-up rather than all at once
• Grows your Discord, Twitch and Steam communities at the same time as your mailing list
• Gives you a daily content slot that writes itself, because the winner announcement is the post

Who Should Use It

• Gaming stores, publishers and hardware retailers preparing for Black Friday
• Brands with digital prizes such as keys, skins, perks or credit that scale cheaply
• Streamers and creators who want a campaign that fits a daily upload schedule
• Retailers with one high-value hero product to build the whole run towards
• Marketers who want repeat contact across the run-up, not a single entry spike
• Any store whose past giveaways collected emails that went cold before the sale

Integration Support

Entries sync to your email platform as they arrive, so your pre-sale list is ready every morning of the run. Connect Klaviyo, Mailchimp, MailerLite, ActiveCampaign, HubSpot and more from the Integrations Directory.

• Twitch Actions to grow your channel during the run
• Discord Actions to bring entrants into your server
• Steam Actions to build your group ahead of the sale
• Subscribe Actions to capture leads for the Black Friday send

Official Gleam Resources

• Add Your Giveaway To A Page puts the campaign live on your Black Friday landing page.
• Pick Winners With Quick Draws lets you draw each daily winner on camera.
• Set Up Bonus Entries gives entrants a fresh entry for every drop.
• Reward Subscribers With A Secret Code hides the daily code in your email so your list gains an extra entry.
• Set Up Referral Entries turns one entrant into several across the run.
• Prize Ideas Blog Post helps you pick eleven small drops worth returning for.

Frequently Asked Questions